Rascasse Audience Intelligence

Asian TV Audience in United States

A data profile of the people who buy, follow and care about Asian TV in United States — modelled from more than twelve digital signal sources. Asian TV has an estimated audience of 720,627 people in United States.

#325among TV Channel in United States#5453in Movies & TV

The average Asian TV fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Group buying, Cutting board, Boy band, with strongest over-indexing on Group buying (62.73× the country average).

Demographically, the Asian TV audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Asian TV fan in United States is balanced, around 41.6 years old, with strong Tradition tendencies and a notable affinity for Group buying.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asian TV profile in United States.

Audience size
721K
in United States
Gender
52.1%♀
47.9% male
Age
41.6
average years
Country rank
#29371
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Asian TV

52.1% are female, 47.9% are male, average age 41.6.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Asian TV audience in United States
MetricValue
Female52.1%
Male47.9%
Average age41.6
Estimated audience size720,627
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Asian TV audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4916%
50+29%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Asian TV audience comes from United States.

Worldwide audience distribution share by country for Asian TV
CountryShare
United States27.7%
Bangladesh4.9%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asian TV audience in United States is strongest.

Fig. 05

Top regions by affinity

Asian TV fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K3.99×
02California~100K1.71×
03New York~70K1.70×
04Minnesota~20K1.67×
05Connecticut~10K1.55×
06Maryland~20K1.48×
07New Jersey~30K1.46×
08Washington~20K1.37×
09Texas~80K1.34×
10Georgia~30K1.25×
11Oklahoma~10K1.24×
12Virginia~20K1.22×
13Nevada~8K1.13×
14Ohio~20K1.10×
15Indiana~10K1.07×
16Pennsylvania~30K1.05×
17Florida~50K1.04×
18Alaska~2K1.04×
19Massachusetts~10K1.02×
20Illinois~20K1.01×
21Wisconsin~10K1.01×
22Kansas~6K0.99×
23Arkansas~6K0.98×
24Washington, District of Columbia~2K0.98×
25Michigan~20K0.95×
26North Dakota~1K0.95×
27Vermont~1K0.95×
28Delaware~2K0.94×
29North Carolina~20K0.93×
30South Dakota~2K0.93×
31Montana~2K0.91×
32Oregon~7K0.89×
33Nebraska~3K0.89×
34Rhode Island~2K0.89×
35West Virginia~3K0.88×
36Alabama~9K0.87×
37Kentucky~8K0.87×
38Mississippi~5K0.87×
39New Hampshire~2K0.87×
40Maine~2K0.87×
41Tennessee~10K0.85×
42Louisiana~8K0.85×
43Idaho~3K0.85×
44New Mexico~3K0.85×
45Iowa~5K0.83×
46South Carolina~9K0.82×
47Missouri~9K0.81×
48Utah~5K0.81×
49Colorado~9K0.76×
50Arizona~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Asian TV, United States
0.75×1.00×3.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asian TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asian TV audience
#·InterestCategoryAffinity×
01Group buyingShopping62.73×
02Cutting boardHome & Garden34.48×
03Trench coatFashion & Accessoires17.30×
04Asian supermarketShopping16.51×
05Boy bandMusic & Radio14.08×
06Max MaraFashion & Accessoires12.02×
07Anastasia Beverly HillsBeauty & Wellness11.10×
08MalaysiaTravel & Leisure5.34×
09Christmas GiftKids & Family5.29×
10DiaryKids & Family5.09×
11Anime and manga fandomLiterature4.04×
127-ElevenShopping4.00×
13Folk musicMusic & Radio3.61×
14Electronic dance musicMusic & Radio3.39×
15MangaLiterature3.18×
16Bath and BodyworksShopping3.11×
17Hair ExtensionsBeauty & Wellness2.73×
18ComicsLiterature2.25×
19WalgreensShopping1.82×
20Target CorporationShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asian TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asian TV audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.94×
IndulgenceJOY1.90×
Pet OwnershipJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asian TV audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
IndividualismJOY1.00×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Asian TV have in United States?

Asian TV has an estimated audience of 720,627 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Asian TV fans?

52.1% of Asian TV fans are female, 47.9% are male, with an average age of 41.6 years.

03

Which brands do Asian TV fans like most?

Asian TV fans show strongest brand affinity for Group buying (62.73×), Cutting board (34.48×), and Boy band (14.08×) over the country average.

04

Where do Asian TV fans live in United States?

Asian TV fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Asian TV fans also like?

Beyond Asian TV itself, the audience over-indexes on Cutting board (34.48×), Boy band (14.08×), Diary (5.09×), and 7-Eleven (4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Asian TV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Asian TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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