Asian TV Audience in United States
Asian TV has an estimated audience of 720,221 people in United States. 52.1% are female, 47.9% are male, average age 41.6. Top regions: California, Texas, New York. Top brand affinities: Product design, UK garage, Combat sport, Cam Ward, Israel.
The average Asian TV fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, UK garage, Combat sport, with strongest over-indexing on Product design (3.4× the country average). Demographically, the Asian TV audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Asian TV fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 41.6 |
| Estimated audience size | 720,221 |
Audience persona
The typical Asian TV fan in United States is balanced, around 41.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 137,900 | 1.74× |
| Texas | 90,344 | 1.46× |
| New York | 74,812 | 1.86× |
| Florida | 52,534 | 1.08× |
| New Jersey | 31,781 | 1.74× |
| Georgia | 29,972 | 1.35× |
| Pennsylvania | 26,716 | 1.1× |
| Illinois | 26,674 | 1.11× |
| Washington | 23,575 | 1.63× |
| North Carolina | 21,734 | 1× |
| Minnesota | 20,509 | 1.99× |
| Virginia | 20,497 | 1.17× |
| Maryland | 20,078 | 1.62× |
| Ohio | 19,900 | 0.9× |
| Michigan | 18,490 | 0.98× |
| Massachusetts | 15,163 | 1.07× |
| Connecticut | 14,530 | 2.01× |
| Indiana | 13,798 | 1.05× |
| Tennessee | 11,847 | 0.82× |
| Wisconsin | 11,616 | 1.07× |
| Oklahoma | 11,594 | 1.45× |
| Arizona | 10,054 | 0.68× |
| Nevada | 9,010 | 1.29× |
| South Carolina | 8,435 | 0.78× |
| Missouri | 8,251 | 0.71× |
| Colorado | 7,856 | 0.69× |
| Hawaii | 7,631 | 2.46× |
| Alabama | 7,609 | 0.76× |
| Kentucky | 7,607 | 0.84× |
| Louisiana | 7,119 | 0.77× |
| Oregon | 7,090 | 0.86× |
| Arkansas | 5,796 | 0.98× |
| Kansas | 5,653 | 1× |
| Utah | 4,293 | 0.67× |
| Mississippi | 4,152 | 0.7× |
| Iowa | 3,936 | 0.66× |
| Nebraska | 2,173 | 0.6× |
| Washington, District of Columbia | 2,141 | 0.99× |
| New Mexico | 1,965 | 0.54× |
| Delaware | 1,686 | 0.85× |
| Alaska | 1,629 | 1.06× |
| Idaho | 1,357 | 0.38× |
| Rhode Island | 1,104 | 0.48× |
| West Virginia | 1,061 | 0.32× |
| North Dakota | 1,023 | 0.69× |
| New Hampshire | 1,009 | 0.36× |
| Maine | 908 | 0.35× |
| Wyoming | 858 | 0.8× |
| Montana | 852 | 0.43× |
| South Dakota | 841 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.4× | Business & Career |
| UK garage | 6.8× | Music & Radio |
| Combat sport | 1.87× | Sports |
| Cam Ward | 3.99× | Sports |
| Israel | 2.1× | Travel & Leisure |
| Grinch | 3.75× | Movies & TV |
| Stamp collecting | 4.31× | Home & Garden |
| Elsword | 14.69× | Games |
| Pantsuit | 8.63× | Fashion & Accessoires |
| Pro-Ject | 3.18× | Music & Radio |
| Bank account | 1.9× | Business & Career |
| Isometric exercise | 6.56× | Sports |
| Wok | 4.89× | Food & Beverages |
| Goop | 3.89× | Internet & Social Media |
| Google Photos | 1.61× | Technology & Electronics |
| Jesse Plemons | 2.06× | Movies & TV |
| Nebraska Cornhuskers football | 2.12× | Sports |
| Electrolyte | 2.73× | Health |
| Regional styles of Mexican music | 1.62× | Music & Radio |
| Vocal harmony | 2.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.73 |
| Risk Appetite | THRILL | 2.3 |
| LGBTQ+ Identity | OPEN | 1.54 |
| Tradition | CONSERVATISM | 1.53 |
| Pet Ownership | JOY | 1.46 |
| Indulgence | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| Bangladesh | 4.9% |
| India | 4.5% |
See Asian TV audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does Asian TV have in United States?
Asian TV has an estimated audience of 720,221 people in United States, concentrated in California and Texas.
What is the gender split and age of Asian TV fans?
52.1% of Asian TV fans are female, 47.9% are male, with an average age of 41.6 years.
Which brands do Asian TV fans like most?
Asian TV fans show strongest brand affinity for Product design (3.4×), UK garage (6.8×), and Combat sport (1.87×) over the country average.
Where do Asian TV fans live in United States?
Asian TV fans in United States are most concentrated in California (reach 137,900), Texas (reach 90,344), and New York (reach 74,812). These three regions account for the largest share of the active audience.
What other brands do Asian TV fans also like?
Beyond Asian TV itself, the audience over-indexes on UK garage (6.8×), Combat sport (1.87×), Cam Ward (3.99×), and Israel (2.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Asian TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.