Asian TV Audience in United States

Asian TV has an estimated audience of 720,221 people in United States. 52.1% are female, 47.9% are male, average age 41.6. Top regions: California, Texas, New York. Top brand affinities: Group buying, Cutting board, Horoscope, Dora the Explorer, Priyanka Chopra.

The average Asian TV fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Group buying, Cutting board, Horoscope, with strongest over-indexing on Group buying (95.83× the country average). Demographically, the Asian TV audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Asian TV fans

Demographic split for Asian TV audience in United States
MetricValue
Female52.1%
Male47.9%
Average age41.6
Estimated audience size720,221

Audience persona

The typical Asian TV fan in United States is balanced, around 41.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Group buying.

Top regions in United States

Top regions ranked by reach for Asian TV in United States
RegionReachAffinity
California137,9001.74×
Texas90,3441.46×
New York74,8121.86×
Florida52,5341.08×
New Jersey31,7811.74×
Georgia29,9721.35×
Pennsylvania26,7161.1×
Illinois26,6741.11×
Washington23,5751.63×
North Carolina21,7341×
Minnesota20,5091.99×
Virginia20,4971.17×
Maryland20,0781.62×
Ohio19,9000.9×
Michigan18,4900.98×
Massachusetts15,1631.07×
Connecticut14,5302.01×
Indiana13,7981.05×
Tennessee11,8470.82×
Wisconsin11,6161.07×
Oklahoma11,5941.45×
Arizona10,0540.68×
Nevada9,0101.29×
South Carolina8,4350.78×
Missouri8,2510.71×
Colorado7,8560.69×
Hawaii7,6312.46×
Alabama7,6090.76×
Kentucky7,6070.84×
Louisiana7,1190.77×
Oregon7,0900.86×
Arkansas5,7960.98×
Kansas5,6531×
Utah4,2930.67×
Mississippi4,1520.7×
Iowa3,9360.66×
Nebraska2,1730.6×
Washington, District of Columbia2,1410.99×
New Mexico1,9650.54×
Delaware1,6860.85×
Alaska1,6291.06×
Idaho1,3570.38×
Rhode Island1,1040.48×
West Virginia1,0610.32×
North Dakota1,0230.69×
New Hampshire1,0090.36×
Maine9080.35×
Wyoming8580.8×
Montana8520.43×
South Dakota8410.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asian TV audience
BrandAffinityCategory
Group buying95.83×Shopping
Cutting board31.94×Home & Garden
Horoscope12.13×Health
Dora the Explorer30.77×Movies & TV
Priyanka Chopra16.37×Movies & TV
Stanley Tucci26.94×Movies & TV
Day trading12.27×Business & Career
Blended whiskey11.52×Food & Beverages
Capital One3.59×Business & Career
Club América9.41×Sports
Boy band12.65×Music & Radio
Google Maps3.38×Internet & Social Media
Indeed.com3.36×Business & Career
Luxury Travel10.16×Travel & Leisure
MSN3.2×News
Anime and manga fandom4.41×Literature
Kia Sportage14.69×Cars & Mobility
Staples (Canada)3.67×Business & Career
Whole grain10.13×Food & Beverages
Max Mara12.5×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asian TV audience
TraitClusterScore
Luxury OrientationPREMIUM2.73
Risk AppetiteTHRILL2.3
LGBTQ+ IdentityOPEN1.54
TraditionCONSERVATISM1.53
Pet OwnershipJOY1.46
IndulgenceJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Asian TV
CountryShare
United States27.8%
Bangladesh4.9%
India4.5%

See Asian TV audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Asian TV have in United States?

Asian TV has an estimated audience of 720,221 people in United States, concentrated in California and Texas.

What is the gender split and age of Asian TV fans?

52.1% of Asian TV fans are female, 47.9% are male, with an average age of 41.6 years.

Which brands do Asian TV fans like most?

Asian TV fans show strongest brand affinity for Group buying (95.83×), Cutting board (31.94×), and Horoscope (12.13×) over the country average.

Where do Asian TV fans live in United States?

Asian TV fans in United States are most concentrated in California (reach 137,900), Texas (reach 90,344), and New York (reach 74,812). These three regions account for the largest share of the active audience.

What other brands do Asian TV fans also like?

Beyond Asian TV itself, the audience over-indexes on Cutting board (31.94×), Horoscope (12.13×), Dora the Explorer (30.77×), and Priyanka Chopra (16.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asian TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.