Asian supermarket Audience in United States

Asian supermarket has an estimated audience of 881,334 people in United States. 60.9% are female, 39.1% are male, average age 41.0. Top regions: Texas, California, New York. Top brand affinities: BevMo!, Jollibee, Total Wine & More, Secret (South Korean band), The Aristocats.

The average Asian supermarket fan in United States is 41.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include BevMo!, Jollibee, Total Wine & More, with strongest over-indexing on BevMo! (40.49× the country average). Demographically, the Asian supermarket audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Asian supermarket fans

Demographic split for Asian supermarket audience in United States
MetricValue
Female60.9%
Male39.1%
Average age41.0
Estimated audience size881,334

Audience persona

The typical Asian supermarket fan in United States is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for BevMo!.

Top regions in United States

Top regions ranked by reach for Asian supermarket in United States
RegionReachAffinity
Texas116,3811.54×
California115,0711.19×
New York79,8831.62×
Florida67,6891.13×
Massachusetts48,0332.77×
Louisiana38,3703.38×
North Carolina37,8891.43×
New Jersey28,0351.25×
Pennsylvania26,9830.91×
South Carolina26,5762×
Arkansas26,3753.63×
Washington24,4291.38×
Georgia20,1140.74×
Alabama19,9751.62×
Arizona18,7711.04×
Michigan18,3720.8×
Illinois18,2110.62×
Nebraska16,1993.67×
Minnesota15,7961.25×
Ohio15,7350.58×
Virginia15,5220.72×
Colorado14,8071.07×
Oklahoma14,2401.46×
Missouri13,2810.93×
Tennessee13,2740.75×
Utah12,7531.62×
Kansas12,6661.82×
Oregon12,6331.25×
Indiana12,5050.78×
Nevada11,6581.37×
Maryland10,6680.7×
Kentucky9,9070.9×
Wisconsin9,0870.69×
Idaho7,8881.78×
Iowa6,6320.91×
Connecticut6,1890.7×
Mississippi5,6120.77×
New Mexico4,3450.98×
Hawaii2,4010.63×
Delaware2,2430.92×
New Hampshire2,0050.58×
Rhode Island1,9810.71×
North Dakota1,8261.01×
West Virginia1,6630.41×
Washington, District of Columbia1,6170.61×
Alaska1,6110.85×
Maine1,5240.48×
Vermont1,4540.94×
South Dakota1,0390.51×
Montana9450.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asian supermarket audience
BrandAffinityCategory
BevMo!40.49×Shopping
Jollibee15.91×Food & Beverages
Total Wine & More11.44×Food & Beverages
Secret (South Korean band)29.95×Music & Radio
The Aristocats42.72×Music & Radio
Din Tai Fung8.82×Food & Beverages
Markham, Ontario64.34×Travel & Leisure
Red Ribbon (bakeshop)35.24×Food & Beverages
Sour Punch45.89×Food & Beverages
Daiso12.57×Fashion & Accessoires
Philippine languages37.47×Politics & Society
Seven (Korean singer)12.31×Music & Radio
Metropolitan Bank and Trust Company71.75×Business & Career
Asian cuisine6.2×Food & Beverages
Philippine Airlines13.88×Travel & Leisure
AFC Asian Cup48.5×Sports
Nothing Bundt Cakes3.74×Food & Beverages
no added sugar20.44×Food & Beverages
Final Destination2.29×Movies & TV
Asian TV16.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asian supermarket audience
TraitClusterScore
Design AffinityPREMIUM2.54
LGBTQ+ IdentityOPEN2.19
IndulgenceJOY1.87
Community OrientationOPEN1.85
Luxury OrientationPREMIUM1.8
Pet OwnershipJOY1.72

Worldwide distribution

Worldwide audience distribution share by country for Asian supermarket
CountryShare
United States24.1%
Philippines8.0%
Japan6.9%

See Asian supermarket audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Asian supermarket have in United States?

Asian supermarket has an estimated audience of 881,334 people in United States, concentrated in Texas and California.

What is the gender split and age of Asian supermarket fans?

60.9% of Asian supermarket fans are female, 39.1% are male, with an average age of 41.0 years.

Which brands do Asian supermarket fans like most?

Asian supermarket fans show strongest brand affinity for BevMo! (40.49×), Jollibee (15.91×), and Total Wine & More (11.44×) over the country average.

Where do Asian supermarket fans live in United States?

Asian supermarket fans in United States are most concentrated in Texas (reach 116,381), California (reach 115,071), and New York (reach 79,883). These three regions account for the largest share of the active audience.

What other brands do Asian supermarket fans also like?

Beyond Asian supermarket itself, the audience over-indexes on Jollibee (15.91×), Total Wine & More (11.44×), Secret (South Korean band) (29.95×), and The Aristocats (42.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asian supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.