Rascasse Audience Intelligence

Asian supermarket Audience in United States

A data profile of the people who buy, follow and care about Asian supermarket in United States — modelled from more than twelve digital signal sources. Asian supermarket has an estimated audience of 881,334 people in United States.

#289among Touchpoint in United States#400in Shopping

The average Asian supermarket fan in United States is 41.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include BevMo!, Jollibee, Total Wine & More, with strongest over-indexing on BevMo! (40.49× the country average).

Demographically, the Asian supermarket audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Asian supermarket fan in United States is more female, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for BevMo!.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asian supermarket profile in United States.

Audience size
881K
in United States
Gender
60.9%♀
39.1% male
Age
41.0
average years
Country rank
#25757
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Asian supermarket fans

60.9% are female, 39.1% are male, average age 41.0.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Asian supermarket audience in United States
MetricValue
Female60.9%
Male39.1%
Average age41.0
Estimated audience size881,334
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Asian supermarket audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4920%
50+25%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Asian supermarket audience comes from United States.

Worldwide audience distribution share by country for Asian supermarket
CountryShare
United States24.1%
Philippines8.0%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asian supermarket audience in United States is strongest.

Fig. 05

Top regions by affinity

Asian supermarket fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~30K3.98×
02Nebraska~20K3.70×
03Louisiana~40K3.54×
04Massachusetts~50K2.67×
05South Carolina~30K2.06×
06Idaho~8K1.80×
07Kansas~10K1.77×
08Utah~10K1.61×
09Alabama~20K1.59×
10New York~80K1.56×
11Texas~100K1.46×
12Oklahoma~10K1.43×
13North Carolina~40K1.38×
14Nevada~10K1.36×
15Washington~20K1.34×
16Oregon~10K1.25×
17Minnesota~20K1.23×
18New Jersey~30K1.21×
19Florida~70K1.11×
20California~100K1.09×
21North Dakota~2K1.07×
22Colorado~10K1.04×
23Arizona~20K1.03×
24New Mexico~4K1.01×
25Vermont~2K1.00×
26Alaska~2K0.94×
27Iowa~7K0.93×
28Missouri~10K0.92×
29Kentucky~10K0.89×
30Pennsylvania~30K0.87×
31Delaware~2K0.86×
32Mississippi~6K0.81×
33Michigan~20K0.78×
34Indiana~10K0.76×
35Rhode Island~2K0.76×
36Tennessee~10K0.74×
37Connecticut~6K0.71×
38Georgia~20K0.70×
39Virginia~10K0.69×
40Wisconsin~9K0.69×
41Maryland~10K0.68×
42Hawaii~2K0.65×
43New Hampshire~2K0.65×
44Washington, District of Columbia~2K0.62×
45South Dakota~1K0.62×
46Illinois~20K0.58×
47Ohio~20K0.57×
48Maine~2K0.55×
49Montana~1K0.51×
50West Virginia~2K0.50×
Fig. 06

Affinity by region

Affinity by region — Asian supermarket, United States
0.50×1.00×3.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asian supermarket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asian supermarket audience
#·InterestCategoryAffinity×
01Markham, OntarioTravel & Leisure64.34×
02AFC Asian CupSports48.50×
03Sour PunchFood & Beverages45.89×
04The AristocatsMusic & Radio42.72×
05BevMo!Shopping40.49×
06Philippine languagesPolitics & Society37.47×
07Red Ribbon (bakeshop)Food & Beverages35.24×
08Philippine National BankBusiness & Career30.73×
09Secret (South Korean band)Music & Radio29.95×
10no added sugarFood & Beverages20.44×
11Asian TVMovies & TV16.51×
12JollibeeFood & Beverages15.91×
13Philippine AirlinesTravel & Leisure13.88×
14DaisoFashion & Accessoires12.57×
15Seven (Korean singer)Music & Radio12.31×
16Total Wine & MoreFood & Beverages11.44×
17Din Tai FungFood & Beverages8.82×
18Asian cuisineFood & Beverages6.20×
19Nothing Bundt CakesFood & Beverages3.74×
20Google FlightsTravel & Leisure2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asian supermarket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asian supermarket audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.55×
TravellingTHRILL1.47×
IndulgenceJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asian supermarket audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.96×
DIY MentalityTHRILL0.97×
Sports ActivityPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Asian supermarket have in United States?

Asian supermarket has an estimated audience of 881,334 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Asian supermarket fans?

60.9% of Asian supermarket fans are female, 39.1% are male, with an average age of 41.0 years.

03

Which brands do Asian supermarket fans like most?

Asian supermarket fans show strongest brand affinity for BevMo! (40.49×), Jollibee (15.91×), and Total Wine & More (11.44×) over the country average.

04

Where do Asian supermarket fans live in United States?

Asian supermarket fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Asian supermarket fans also like?

Beyond Asian supermarket itself, the audience over-indexes on Jollibee (15.91×), Total Wine & More (11.44×), Secret (South Korean band) (29.95×), and The Aristocats (42.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Asian supermarket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Asian supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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