Asian cuisine Audience in United States

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Asian cuisine has an estimated audience of 8,450,631 people in United States. 62.8% are female, 37.2% are male, average age 38.1. Top regions: New York, Texas, Pennsylvania. Top brand affinities: God, Cuisine, Harry Potter, KPop Demon Hunters, Costco.

The average Asian cuisine fan in United States is 38.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, Pennsylvania. Top brand affinities include God, Cuisine, Harry Potter, with strongest over-indexing on God (2.19× the country average). Demographically, the Asian cuisine audience skews more female with an average age of 38.1, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Asian cuisine fans

Demographic split for Asian cuisine audience in United States
MetricValue
Female62.8%
Male37.2%
Average age38.1
Estimated audience size8,450,631

Audience persona

The typical Asian cuisine fan in United States is more female, around 38.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for God.

Top regions in United States

Top regions ranked by reach for Asian cuisine in United States
RegionReachAffinity
New York1,177,7282.49×
Texas714,0720.98×
Pennsylvania594,4732.09×
North Carolina526,8952.07×
California510,3330.55×
Florida471,9550.82×
Tennessee363,3462.14×
New Jersey272,7501.27×
Oklahoma247,5782.64×
Iowa235,1253.38×
Arkansas228,6073.28×
Virginia178,1860.87×
Illinois171,3370.61×
Georgia164,6130.63×
Nebraska155,3863.67×
Massachusetts154,9380.93×
Indiana150,2850.97×
Colorado131,8090.99×
Ohio131,3160.5×
Arizona112,8920.65×
Wisconsin111,2010.87×
Maryland105,3170.72×
Michigan98,9260.45×
Minnesota74,0110.61×
Washington72,1560.43×
Missouri63,6270.47×
Louisiana57,7580.53×
South Carolina57,0340.45×
Alabama57,0310.48×
Wyoming48,4153.87×
Oregon47,9720.5×
Connecticut43,2030.51×
Nevada37,2150.46×
Kentucky34,3690.32×
Utah34,1940.45×
New Mexico28,5370.67×
Kansas24,0830.36×
Delaware23,4331.01×
Mississippi20,8160.3×
Idaho20,5200.48×
Rhode Island17,4440.65×
Washington, District of Columbia17,3770.68×
Maine16,7270.55×
Hawaii15,9430.44×
West Virginia12,1480.31×
New Hampshire11,7180.35×
Montana10,8250.46×
Vermont10,4340.7×
South Dakota9,9220.51×
Alaska7,9830.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asian cuisine audience
BrandAffinityCategory
God2.19×Politics & Society
Cuisine1.56×Food & Beverages
Harry Potter1.67×Movies & TV
KPop Demon Hunters2.05×Movies & TV
Costco1.5×Shopping
Macy's1.6×Shopping
Hispanic culture2.23×Politics & Society
Sephora1.62×Shopping
Tea1.53×Food & Beverages
K-pop2.33×Music & Radio
Seafood1.99×Food & Beverages
Chinese cuisine2.62×Food & Beverages
Din Tai Fung3.95×Food & Beverages
Dinner1.63×Food & Beverages
Korean hip hop2.43×Music & Radio
Nate Bargatze2.82×Music & Radio
Lunch1.59×Food & Beverages
Breakfast1.51×Food & Beverages
Italian cuisine1.59×Food & Beverages
Disneyland1.54×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asian cuisine audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.07
IndulgenceJOY1.7
Early Adopter MentalityPOWER1.69
Luxury OrientationPREMIUM1.61
SustainabilityBALANCE1.54
Sports ActivityPOWER1.51

Worldwide distribution

Worldwide audience distribution share by country for Asian cuisine
CountryShare
United States25.5%
Japan8.8%
China5.9%

See Asian cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Asian cuisine have in United States?

Asian cuisine has an estimated audience of 8,450,631 people in United States, concentrated in New York and Texas.

What is the gender split and age of Asian cuisine fans?

62.8% of Asian cuisine fans are female, 37.2% are male, with an average age of 38.1 years.

Which brands do Asian cuisine fans like most?

Asian cuisine fans show strongest brand affinity for God (2.19×), Cuisine (1.56×), and Harry Potter (1.67×) over the country average.

Where do Asian cuisine fans live in United States?

Asian cuisine fans in United States are most concentrated in New York (reach 1,177,728), Texas (reach 714,072), and Pennsylvania (reach 594,473). These three regions account for the largest share of the active audience.

What other brands do Asian cuisine fans also like?

Beyond Asian cuisine itself, the audience over-indexes on Cuisine (1.56×), Harry Potter (1.67×), KPop Demon Hunters (2.05×), and Costco (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.