Rascasse Audience Intelligence

Asian cuisine Audience in United States

A data profile of the people who buy, follow and care about Asian cuisine in United States — modelled from more than twelve digital signal sources. Asian cuisine has an estimated audience of 8,450,631 people in United States.

#18among Cuisine in United States#2619among Topic in United States#319in Food & Beverages

The average Asian cuisine fan in United States is 38.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Pennsylvania, Texas.

Top brand affinities include God, Cuisine, KPop Demon Hunters, with strongest over-indexing on God (2.19× the country average).

Demographically, the Asian cuisine audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Asian cuisine fan in United States is more female, around 38.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for God.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asian cuisine profile in United States.

Audience size
8.5M
in United States
Gender
62.8%♀
37.2% male
Age
38.1
average years
Country rank
#4196
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Asian cuisine fans

62.8% are female, 37.2% are male, average age 38.1.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Asian cuisine audience in United States
MetricValue
Female62.8%
Male37.2%
Average age38.1
Estimated audience size8,450,631
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Asian cuisine audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Asian cuisine audience comes from United States.

Worldwide audience distribution share by country for Asian cuisine
CountryShare
United States25.5%
Japan8.8%
China5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asian cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Asian cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~300K4.26×
02Nebraska~200K3.58×
03Wyoming~40K3.28×
04Arkansas~200K3.21×
05New York~1.5M2.86×
06Pennsylvania~700K2.42×
07Oklahoma~200K2.21×
08Tennessee~400K2.13×
09North Carolina~500K1.89×
10South Dakota~30K1.61×
11New Jersey~300K1.17×
12Delaware~20K0.94×
13Virginia~200K0.90×
14Wisconsin~100K0.86×
15Texas~600K0.85×
16Indiana~100K0.85×
17Colorado~100K0.85×
18Florida~500K0.82×
19Alaska~10K0.81×
20North Dakota~10K0.79×
21Massachusetts~100K0.78×
22Rhode Island~20K0.78×
23Maine~20K0.75×
24Montana~20K0.75×
25Washington, District of Columbia~20K0.74×
26Maryland~100K0.73×
27New Mexico~30K0.73×
28West Virginia~30K0.69×
29Idaho~30K0.68×
30Hawaii~20K0.68×
31New Hampshire~20K0.68×
32Utah~50K0.66×
33Arizona~100K0.62×
34Minnesota~80K0.62×
35Mississippi~40K0.62×
36Louisiana~70K0.61×
37Georgia~200K0.60×
38Connecticut~50K0.59×
39Kansas~40K0.58×
40Alabama~70K0.57×
41Nevada~50K0.56×
42Illinois~200K0.55×
43Oregon~50K0.55×
44Missouri~70K0.54×
45South Carolina~70K0.54×
46Kentucky~60K0.52×
47Ohio~100K0.50×
48California~500K0.49×
49Michigan~100K0.48×
50Washington~80K0.47×
Fig. 06

Affinity by region

Affinity by region — Asian cuisine, United States
0.47×1.00×4.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asian cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asian cuisine audience
#·InterestCategoryAffinity×
01Din Tai FungFood & Beverages3.95×
02Nate BargatzeMusic & Radio2.82×
03Chinese cuisineFood & Beverages2.62×
04Korean hip hopMusic & Radio2.43×
05K-popMusic & Radio2.33×
06Hispanic culturePolitics & Society2.23×
07GodPolitics & Society2.19×
08KPop Demon HuntersMovies & TV2.05×
09SeafoodFood & Beverages1.99×
10Harry PotterMovies & TV1.67×
11DinnerFood & Beverages1.63×
12SephoraShopping1.62×
13Macy'sShopping1.60×
14LunchFood & Beverages1.59×
15Italian cuisineFood & Beverages1.59×
16Trader Joe'sShopping1.57×
17CuisineFood & Beverages1.56×
18TeaFood & Beverages1.53×
19BreakfastFood & Beverages1.51×
20CostcoShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asian cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asian cuisine audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.36×
Design AffinityPREMIUM1.32×
SustainabilityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asian cuisine audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
Need for SecurityCONSERVATISM0.92×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Asian cuisine have in United States?

Asian cuisine has an estimated audience of 8,450,631 people in United States, concentrated in New York and Pennsylvania.

02

What is the gender split and age of Asian cuisine fans?

62.8% of Asian cuisine fans are female, 37.2% are male, with an average age of 38.1 years.

03

Which brands do Asian cuisine fans like most?

Asian cuisine fans show strongest brand affinity for God (2.19×), Cuisine (1.56×), and KPop Demon Hunters (2.05×) over the country average.

04

Where do Asian cuisine fans live in United States?

Asian cuisine fans in United States are most concentrated in New York (reach ~1.5M), Pennsylvania (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Asian cuisine fans also like?

Beyond Asian cuisine itself, the audience over-indexes on Cuisine (1.56×), KPop Demon Hunters (2.05×), Harry Potter (1.67×), and Costco (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Asian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Asian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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