Asian cuisine Audience in Germany
Asian cuisine has an estimated audience of 863,825 people in Germany. 63.5% are female, 36.5% are male, average age 36.3. Top regions: Bayern, Nordrhein-Westfalen, Brandenburg. Top brand affinities: Online grocer, Slow Food, REWE, Costa Coffee, Healthy food.
The average Asian cuisine fan in Germany is 36.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Brandenburg. Top brand affinities include Online grocer, Slow Food, REWE, with strongest over-indexing on Online grocer (8.97× the country average). Demographically, the Asian cuisine audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Asian cuisine fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 36.3 |
| Estimated audience size | 863,825 |
Audience persona
The typical Asian cuisine fan in Germany is more female, around 36.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Online grocer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 174,390 | 1.26× |
| Nordrhein-Westfalen | 149,353 | 0.79× |
| Brandenburg | 134,304 | 5.01× |
| Baden-Württemberg | 102,915 | 0.87× |
| Niedersachsen | 75,189 | 0.9× |
| Berlin | 53,654 | 1.39× |
| Hessen | 46,264 | 0.7× |
| Rheinland-Pfalz | 32,067 | 0.74× |
| Sachsen | 28,691 | 0.68× |
| Schleswig-Holstein | 24,787 | 0.8× |
| Hamburg | 23,891 | 1.22× |
| Sachsen-Anhalt | 21,335 | 0.95× |
| Thüringen | 15,295 | 0.69× |
| Mecklenburg-Vorpommern | 13,002 | 0.79× |
| Saarland | 6,632 | 0.63× |
| Bremen | 4,992 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Online grocer | 8.97× | Shopping |
| Slow Food | 8.45× | Food & Beverages |
| REWE | 1.67× | Shopping |
| Costa Coffee | 11.86× | Food & Beverages |
| Healthy food | 3.03× | Health |
| Veganism | 1.69× | Food & Beverages |
| Spiegel Online | 1.57× | News |
| Edeka | 1.61× | Shopping |
| 1.6× | Internet & Social Media | |
| Barbecue | 1.93× | Food & Beverages |
| Eurowings | 2.1× | Travel & Leisure |
| Kaufland | 1.59× | Shopping |
| coffee shop | 9.37× | Food & Beverages |
| Foodie | 2.43× | Food & Beverages |
| Coffee lovers | 6.95× | Food & Beverages |
| Tchibo | 2.06× | Shopping |
| Nespresso | 4.69× | Food & Beverages |
| Family reunion | 8.3× | Kids & Family |
| Sushi | 3.44× | Food & Beverages |
| Gastronomy | 1.95× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.2 |
| Indulgence | JOY | 2.18 |
| Sustainability | BALANCE | 1.88 |
| Healthy Lifestyle | BALANCE | 1.67 |
| Urban Lifestyle | OPEN | 1.67 |
| Luxury Orientation | PREMIUM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| Japan | 8.8% |
| China | 5.9% |
See Asian cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does Asian cuisine have in Germany?
Asian cuisine has an estimated audience of 863,825 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Asian cuisine fans?
63.5% of Asian cuisine fans are female, 36.5% are male, with an average age of 36.3 years.
Which brands do Asian cuisine fans like most?
Asian cuisine fans show strongest brand affinity for Online grocer (8.97×), Slow Food (8.45×), and REWE (1.67×) over the country average.
Where do Asian cuisine fans live in Germany?
Asian cuisine fans in Germany are most concentrated in Bayern (reach 174,390), Nordrhein-Westfalen (reach 149,353), and Brandenburg (reach 134,304). These three regions account for the largest share of the active audience.
What other brands do Asian cuisine fans also like?
Beyond Asian cuisine itself, the audience over-indexes on Slow Food (8.45×), REWE (1.67×), Costa Coffee (11.86×), and Healthy food (3.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Asian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.