Sushi Audience in Germany
Sushi has an estimated audience of 2,901,126 people in Germany. 59.2% are female, 40.8% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Burger King, Japanese cuisine, Country, Seafood, VnExpress.
The average Sushi fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Burger King, Japanese cuisine, Country, with strongest over-indexing on Burger King (1.6× the country average). Demographically, the Sushi audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Sushi fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 38.9 |
| Estimated audience size | 2,901,126 |
Audience persona
The typical Sushi fan in Germany is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Burger King.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 648,931 | 1.02× |
| Bayern | 570,973 | 1.22× |
| Baden-Württemberg | 431,513 | 1.09× |
| Hessen | 263,816 | 1.19× |
| Berlin | 249,958 | 1.93× |
| Niedersachsen | 236,197 | 0.84× |
| Rheinland-Pfalz | 140,118 | 0.96× |
| Sachsen | 128,434 | 0.9× |
| Hamburg | 98,703 | 1.51× |
| Schleswig-Holstein | 79,401 | 0.76× |
| Brandenburg | 76,532 | 0.85× |
| Sachsen-Anhalt | 48,719 | 0.65× |
| Thüringen | 47,705 | 0.65× |
| Mecklenburg-Vorpommern | 32,977 | 0.6× |
| Saarland | 26,831 | 0.75× |
| Bremen | 26,741 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burger King | 1.6× | Food & Beverages |
| Japanese cuisine | 2.46× | Food & Beverages |
| Country | 1.65× | Travel & Leisure |
| Seafood | 1.55× | Food & Beverages |
| VnExpress | 4.43× | News |
| Pork | 1.87× | Food & Beverages |
| Mongolia | 3.03× | Travel & Leisure |
| Hamburger | 1.52× | Food & Beverages |
| Kitchen knife | 2.17× | Home & Garden |
| Vegan Recipes | 1.53× | Food & Beverages |
| Vietnam Airlines | 4.23× | Travel & Leisure |
| Learning to read | 1.77× | Kids & Family |
| Sashimi | 5× | Food & Beverages |
| Fried chicken | 2.13× | Food & Beverages |
| Yoko Sushi | 2.73× | Food & Beverages |
| Camilla, Duchess of Cornwall | 2.38× | Politics & Society |
| Mid-Autumn Festival | 4.03× | Travel & Leisure |
| Da Nang | 4.35× | Travel & Leisure |
| Julianne Moore | 1.9× | Movies & TV |
| Ho Chi Minh City | 3.21× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.71 |
| Design Affinity | PREMIUM | 1.4 |
| Sports Activity | POWER | 1.32 |
| Pet Ownership | JOY | 1.3 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.8% |
| Japan | 11.0% |
| Italy | 7.4% |
See Sushi audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Sushi have in Germany?
Sushi has an estimated audience of 2,901,126 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sushi fans?
59.2% of Sushi fans are female, 40.8% are male, with an average age of 38.9 years.
Which brands do Sushi fans like most?
Sushi fans show strongest brand affinity for Burger King (1.6×), Japanese cuisine (2.46×), and Country (1.65×) over the country average.
Where do Sushi fans live in Germany?
Sushi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 648,931), Bayern (reach 570,973), and Baden-Württemberg (reach 431,513). These three regions account for the largest share of the active audience.
What other brands do Sushi fans also like?
Beyond Sushi itself, the audience over-indexes on Japanese cuisine (2.46×), Country (1.65×), Seafood (1.55×), and VnExpress (4.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sushi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.