Sushi Audience in Germany
A data profile of the people who buy, follow and care about Sushi in Germany — modelled from more than twelve digital signal sources. Sushi has an estimated audience of 2,901,126 people in Germany.
The average Sushi fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Burger King, Japanese cuisine, Country, with strongest over-indexing on Burger King (1.6× the country average).
Demographically, the Sushi audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sushi fan in Germany is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Burger King.
At a glance
The key figures that characterise the Sushi profile in Germany.
Search interest · 12-month trend
Demographics of Sushi fans
59.2% are female, 40.8% are male, average age 38.9.
Gender split
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 38.9 |
| Estimated audience size | 2,901,126 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Sushi audience comes from Germany.
| Country | Share |
|---|---|
| United States | 12.8% |
| Japan | 11.0% |
| Italy | 7.4% |
Geography
Where the Sushi audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~200K | 1.79× | |
| 02 | Hamburg | ~90K | 1.44× | |
| 03 | Bayern | ~600K | 1.20× | |
| 04 | Hessen | ~300K | 1.18× | |
| 05 | Bremen | ~30K | 1.13× | |
| 06 | Baden-Württemberg | ~400K | 1.08× | |
| 07 | Nordrhein-Westfalen | ~600K | 1.00× | |
| 08 | Rheinland-Pfalz | ~100K | 0.98× | |
| 09 | Sachsen | ~100K | 0.90× | |
| 10 | Niedersachsen | ~200K | 0.84× | |
| 11 | Brandenburg | ~80K | 0.84× | |
| 12 | Saarland | ~30K | 0.80× | |
| 13 | Schleswig-Holstein | ~80K | 0.78× | |
| 14 | Sachsen-Anhalt | ~50K | 0.71× | |
| 15 | Thüringen | ~50K | 0.71× | |
| 16 | Mecklenburg-Vorpommern | ~40K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sushi audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sashimi | Food & Beverages | 5.00× | ||
| 02 | VnExpress | News | 4.43× | ||
| 03 | Da Nang | Travel & Leisure | 4.35× | ||
| 04 | Vietnam Airlines | Travel & Leisure | 4.23× | ||
| 05 | Mid-Autumn Festival | Travel & Leisure | 4.03× | ||
| 06 | Ho Chi Minh City | Travel & Leisure | 3.21× | ||
| 07 | Mongolia | Travel & Leisure | 3.03× | ||
| 08 | Yoko Sushi | Food & Beverages | 2.73× | ||
| 09 | Japanese cuisine | Food & Beverages | 2.46× | ||
| 10 | Camilla, Duchess of Cornwall | Politics & Society | 2.38× | ||
| 11 | Kitchen knife | Home & Garden | 2.17× | ||
| 12 | Fried chicken | Food & Beverages | 2.13× | ||
| 13 | Pork | Food & Beverages | 1.87× | ||
| 14 | Plant-based diet | Health | 1.80× | ||
| 15 | Learning to read | Kids & Family | 1.77× | ||
| 16 | Country | Travel & Leisure | 1.65× | ||
| 17 | Burger King | Food & Beverages | 1.60× | ||
| 18 | Seafood | Food & Beverages | 1.55× | ||
| 19 | Vegan Recipes | Food & Beverages | 1.53× | ||
| 20 | Hamburger | Food & Beverages | 1.52× |
Personality of the Sushi audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.10× | |
| Convenience Orientation | PREMIUM | 1.03× | |
| Healthy Lifestyle | BALANCE | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.64× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Mindfulness | BALANCE | 0.81× |
Frequently asked questions
How many fans does Sushi have in Germany?
Sushi has an estimated audience of 2,901,126 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sushi fans?
59.2% of Sushi fans are female, 40.8% are male, with an average age of 38.9 years.
Which brands do Sushi fans like most?
Sushi fans show strongest brand affinity for Burger King (1.6×), Japanese cuisine (2.46×), and Country (1.65×) over the country average.
Where do Sushi fans live in Germany?
Sushi fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Sushi fans also like?
Beyond Sushi itself, the audience over-indexes on Japanese cuisine (2.46×), Country (1.65×), Seafood (1.55×), and VnExpress (4.43×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Sushi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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