Rascasse Audience Intelligence

Yoko Sushi Target Market in Germany

A data profile of the people who buy, follow and care about Yoko Sushi in Germany — modelled from more than twelve digital signal sources. Yoko Sushi has an estimated audience of 641,564 people in Germany.

#8among Restaurants in Germany#1248among Brand in Germany#451in Food & Beverages

The average Yoko Sushi fan in Germany is 37.0 years old, balanced, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Berlin.

Top brand affinities include Infineon Technologies, Mapfre, Online food ordering, with strongest over-indexing on Infineon Technologies (26.82× the country average).

Demographically, the Yoko Sushi audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yoko Sushi fan in Germany is balanced, around 37.0 years old, with strong Indulgence tendencies and a notable affinity for Infineon Technologies.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yoko Sushi profile in Germany.

Audience size
642K
in Germany
Gender
53.2%♀
46.8% male
Age
37.0
average years
Country rank
#9543
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yoko Sushi

53.2% are female, 46.8% are male, average age 37.0.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Yoko Sushi audience in Germany
MetricValue
Female53.2%
Male46.8%
Average age37.0
Estimated audience size641,564
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Yoko Sushi audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

74.8%

of the worldwide Yoko Sushi audience comes from Germany.

Worldwide audience distribution share by country for Yoko Sushi
CountryShare
Germany74.8%
France6.9%
United States3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yoko Sushi audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yoko Sushi customers by region in Germany
#RegionReachAffinity×
01Hamburg~60K3.84×
02Niedersachsen~200K2.67×
03Berlin~70K2.54×
04Schleswig-Holstein~50K2.07×
05Brandenburg~20K1.11×
06Sachsen~20K0.69×
07Bremen~4K0.69×
08Nordrhein-Westfalen~80K0.55×
09Hessen~30K0.54×
10Sachsen-Anhalt~9K0.51×
11Saarland~4K0.45×
12Thüringen~6K0.36×
13Mecklenburg-Vorpommern~4K0.33×
14Rheinland-Pfalz~8K0.25×
15Bayern~20K0.17×
16Baden-Württemberg~10K0.13×
Fig. 06

Affinity by region

Affinity by region — Yoko Sushi, Germany
0.13×1.00×3.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yoko Sushi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yoko Sushi audience
#·InterestCategoryAffinity×
01MapfreBusiness & Career67.54×
02Infineon TechnologiesTechnology & Electronics26.82×
03Delivery HeroFood & Beverages20.70×
04Online food orderingFood & Beverages5.96×
05Google NewsNews2.94×
06SushiFood & Beverages2.73×
07Real propertyHome & Garden2.05×
08Part-timeBusiness & Career1.97×
09DinnerFood & Beverages1.89×
10RefrigeratorHome & Garden1.85×
11TipicoGames1.78×
12TagesschauMovies & TV1.73×
13FocusNews1.72×
14KitchenHome & Garden1.71×
15TransfermarktSports1.71×
16SubwayFood & Beverages1.66×
17Burger KingFood & Beverages1.59×
18TattoosFashion & Accessoires1.55×
19Musical instrumentMusic & Radio1.52×
20Distilled beverageFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yoko Sushi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yoko Sushi audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.61×
Urban LifestyleOPEN1.36×
Convenience OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yoko Sushi audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
Sports ActivityPOWER0.93×
CreativityOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Yoko Sushi's target market in Germany?

Yoko Sushi's target market in Germany covers an estimated 641,564 people, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Yoko Sushi customers?

53.2% of the Yoko Sushi audience are female, 46.8% are male, with an average age of 37.0 years.

03

Which brands do Yoko Sushi fans like most?

Yoko Sushi fans show strongest brand affinity for Infineon Technologies (26.82×), Mapfre (67.54×), and Online food ordering (5.96×) over the country average.

04

Where do Yoko Sushi fans live in Germany?

Yoko Sushi fans in Germany are most concentrated in Niedersachsen (reach ~200K), Nordrhein-Westfalen (reach ~80K), and Berlin (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Yoko Sushi fans also like?

Beyond Yoko Sushi itself, the audience over-indexes on Mapfre (67.54×), Online food ordering (5.96×), Delivery Hero (20.7×), and Tagesschau (1.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in Germany

See Yoko Sushi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yoko Sushi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →