Yoko Sushi Audience in Germany
Yoko Sushi has an estimated audience of 681,708 people in Germany. 56.6% are female, 43.4% are male, average age 38.4. Top regions: Niedersachsen, Berlin, Nordrhein-Westfalen. Top brand affinities: Nantes, Unique Gifts, Progressive rock, Keeper (password manager), Home Delivery.
The average Yoko Sushi fan in Germany is 38.4 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Berlin, Nordrhein-Westfalen. Top brand affinities include Nantes, Unique Gifts, Progressive rock, with strongest over-indexing on Nantes (16.77× the country average). Demographically, the Yoko Sushi audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Yoko Sushi fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 38.4 |
| Estimated audience size | 681,708 |
Audience persona
The typical Yoko Sushi fan in Germany is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Nantes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 177,650 | 2.68× |
| Berlin | 80,970 | 2.66× |
| Nordrhein-Westfalen | 74,961 | 0.5× |
| Hamburg | 61,742 | 4.01× |
| Schleswig-Holstein | 50,772 | 2.07× |
| Hessen | 26,545 | 0.51× |
| Brandenburg | 24,350 | 1.15× |
| Sachsen | 23,934 | 0.72× |
| Bayern | 14,538 | 0.13× |
| Sachsen-Anhalt | 7,675 | 0.43× |
| Baden-Württemberg | 7,135 | 0.08× |
| Bremen | 3,573 | 0.61× |
| Mecklenburg-Vorpommern | 2,747 | 0.21× |
| Thüringen | 1,863 | 0.11× |
| Rheinland-Pfalz | 1,731 | 0.05× |
| Saarland | 600 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nantes | 16.77× | Travel & Leisure |
| Unique Gifts | 1.6× | Shopping |
| Progressive rock | 1.74× | Music & Radio |
| Keeper (password manager) | 3.53× | Technology & Electronics |
| Home Delivery | 1.9× | Food & Beverages |
| Ireen Sheer | 1.52× | Music & Radio |
| Picnic | 1.92× | Kids & Family |
| The Hunt (2012 film) | 1.97× | Movies & TV |
| Building insulation | 1.81× | Home & Garden |
| Mohamed Salah | 1.51× | Sports |
| Jaguar F-Pace | 2.53× | Cars & Mobility |
| Coworking | 1.51× | Business & Career |
| Buddy – The Buddy Holly Story | 1.76× | Music & Radio |
| Joko Winterscheidt | 1.57× | Movies & TV |
| Jacob Tremblay | 1.71× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| Superior Hiking Trail | 3.8× | Travel & Leisure |
| Japanese domestic market | 1.54× | Politics & Society |
| Phil Campbell (musician) | 1.7× | Music & Radio |
| Viator | 2.04× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.72 |
| Urban Lifestyle | OPEN | 1.35 |
| Sports Activity | POWER | 1.29 |
| Design Affinity | PREMIUM | 1.25 |
| Early Adopter Mentality | POWER | 1.22 |
| Sustainability | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.7% |
| France | 6.9% |
| United States | 3.2% |
See Yoko Sushi audiences in other countries
More Restaurants audiences in Germany
- H&M Home (1,508,578)
- McCafé (1,249,958)
- Vapiano (835,588)
- Hard Rock Cafe (658,491)
- Block House (restaurant) (606,594)
Frequently asked questions
How many fans does Yoko Sushi have in Germany?
Yoko Sushi has an estimated audience of 681,708 people in Germany, concentrated in Niedersachsen and Berlin.
What is the gender split and age of Yoko Sushi fans?
56.6% of Yoko Sushi fans are female, 43.4% are male, with an average age of 38.4 years.
Which brands do Yoko Sushi fans like most?
Yoko Sushi fans show strongest brand affinity for Nantes (16.77×), Unique Gifts (1.6×), and Progressive rock (1.74×) over the country average.
Where do Yoko Sushi fans live in Germany?
Yoko Sushi fans in Germany are most concentrated in Niedersachsen (reach 177,650), Berlin (reach 80,970), and Nordrhein-Westfalen (reach 74,961). These three regions account for the largest share of the active audience.
What other brands do Yoko Sushi fans also like?
Beyond Yoko Sushi itself, the audience over-indexes on Unique Gifts (1.6×), Progressive rock (1.74×), Keeper (password manager) (3.53×), and Home Delivery (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yoko Sushi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.