Rascasse Audience Intelligence

Haus des Döners Audience in Germany

A data profile of the people who buy, follow and care about Haus des Döners in Germany — modelled from more than twelve digital signal sources. Haus des Döners has an estimated audience of 4,048,884 people in Germany.

#1among Restaurants in Germany#75among POI in Germany#77in Food & Beverages

The average Haus des Döners fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Burger King, Papa John's Pizza, Pizza Hut, with strongest over-indexing on Burger King (3.3× the country average).

Demographically, the Haus des Döners audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Haus des Döners fan in Germany is balanced, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Burger King.

Category: Food & Beverages · Type: POI · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Haus des Döners profile in Germany.

Audience size
4M
in Germany
Gender
49.6%♀
50.4% male
Age
36.5
average years
Country rank
#1450
POI in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Haus des Döners fans

49.6% are female, 50.4% are male, average age 36.5.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Haus des Döners audience in Germany
MetricValue
Female49.6%
Male50.4%
Average age36.5
Estimated audience size4,048,884
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Haus des Döners audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4920%
50+13%
Fig. 04

Worldwide distribution

94.5%

of the worldwide Haus des Döners audience comes from Germany.

Worldwide audience distribution share by country for Haus des Döners
CountryShare
Germany94.5%
Switzerland1.9%
Saudi Arabia0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Haus des Döners audience in Germany is strongest.

Fig. 05

Top regions by affinity

Haus des Döners fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~30K3.10×
02Bremen<1K1.32×
03Hessen~4K1.29×
04Rheinland-Pfalz~2K1.26×
05Baden-Württemberg~6K1.18×
06Saarland<1K1.03×
07Mecklenburg-Vorpommern<1K0.95×
08Sachsen-Anhalt<1K0.94×
09Thüringen<1K0.94×
10Brandenburg~1K0.93×
11Schleswig-Holstein~1K0.92×
12Hamburg<1K0.91×
13Sachsen~2K0.90×
14Niedersachsen~3K0.85×
15Berlin~1K0.85×
16Bayern~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Haus des Döners, Germany
0.78×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Haus des Döners audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Haus des Döners audience
#·InterestCategoryAffinity×
01Papa John's PizzaFood & Beverages15.04×
02Home DeliveryFood & Beverages8.42×
03Pizza HutFood & Beverages6.91×
04McCaféFood & Beverages6.76×
05Fried chickenFood & Beverages6.08×
06Five GuysFood & Beverages5.44×
07Domino's PizzaFood & Beverages4.59×
08Gourmet FoodsFood & Beverages4.27×
09French friesFood & Beverages3.86×
10SubwayFood & Beverages3.69×
11Burger KingFood & Beverages3.30×
12Fast food restaurantsFood & Beverages3.16×
13KFCFood & Beverages2.58×
14Fast foodFood & Beverages2.43×
15TransfermarktSports2.08×
16TipicoGames1.98×
17McDonald'sFood & Beverages1.91×
18Renewable energyBusiness & Career1.86×
19Netto Marken-DiscountShopping1.65×
20RossmannShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Haus des Döners audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Haus des Döners audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.04×
IndulgenceJOY1.94×
Urban LifestyleOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Haus des Döners audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.91×
Sports ActivityPOWER0.95×
TraditionCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Haus des Döners have in Germany?

Haus des Döners has an estimated audience of 4,048,884 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Haus des Döners fans?

49.6% of Haus des Döners fans are female, 50.4% are male, with an average age of 36.5 years.

03

Which brands do Haus des Döners fans like most?

Haus des Döners fans show strongest brand affinity for Burger King (3.3×), Papa John's Pizza (15.04×), and Pizza Hut (6.91×) over the country average.

04

Where do Haus des Döners fans live in Germany?

Haus des Döners fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~30K), Baden-Württemberg (reach ~6K), and Bayern (reach ~5K). These three regions account for the largest share of the active audience.

05

What other brands do Haus des Döners fans also like?

Beyond Haus des Döners itself, the audience over-indexes on Papa John's Pizza (15.04×), Pizza Hut (6.91×), Subway (3.69×), and Home Delivery (8.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in Germany

See Haus des Döners audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Haus des Döners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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