French fries Audience in Germany

French fries logo

French fries has an estimated audience of 2,315,999 people in Germany. 49.7% are female, 50.3% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Burger King, Subway, Cheeseburger, Pizza Hut, Chicken (food).

The average French fries fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Burger King, Subway, Cheeseburger, with strongest over-indexing on Burger King (4.23× the country average). Demographically, the French fries audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of French fries fans

Demographic split for French fries audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age36.1
Estimated audience size2,315,999

Audience persona

The typical French fries fan in Germany is balanced, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Burger King.

Top regions in Germany

Top regions ranked by reach for French fries in Germany
RegionReachAffinity
Nordrhein-Westfalen694,0301.37×
Bayern291,4040.78×
Baden-Württemberg284,9910.9×
Niedersachsen270,0421.2×
Hessen147,2340.83×
Schleswig-Holstein116,7351.4×
Berlin99,0250.96×
Sachsen94,7440.83×
Mecklenburg-Vorpommern71,0071.61×
Brandenburg68,6160.96×
Rheinland-Pfalz61,8770.53×
Hamburg55,7651.07×
Sachsen-Anhalt53,3320.89×
Thüringen50,8940.86×
Saarland22,4130.79×
Bremen20,1621.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for French fries audience
BrandAffinityCategory
Burger King4.23×Food & Beverages
Subway4.66×Food & Beverages
Cheeseburger8.37×Food & Beverages
Pizza Hut7.61×Food & Beverages
Chicken (food)6.99×Food & Beverages
Chicken fingers14.72×Food & Beverages
KFC4.01×Food & Beverages
Fried chicken8.39×Food & Beverages
McDonald'sFood & Beverages
Deutschrap3.94×Music & Radio
Electric toothbrush8.12×Health
Indeed.com2.62×Business & Career
Deep frying10.62×Food & Beverages
Application for employment3.79×Business & Career
Sprite (soft drink)12.63×Food & Beverages
FRITZ!Box2.4×Technology & Electronics
Cola9.49×Food & Beverages
Chicken nugget9.97×Food & Beverages
Fanta10.38×Food & Beverages
Cupra4.27×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by French fries audience
TraitClusterScore
IndulgenceJOY2.34
Convenience OrientationPREMIUM2.11
DIY MentalityTHRILL1.47
SustainabilityBALANCE1.32
Healthy LifestyleBALANCE1.3
Sports ActivityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for French fries
CountryShare
United States21.4%
Brazil5.8%
Japan5.1%

See French fries audiences in other countries

More Dish audiences in Germany

Frequently asked questions

How many fans does French fries have in Germany?

French fries has an estimated audience of 2,315,999 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of French fries fans?

49.7% of French fries fans are female, 50.3% are male, with an average age of 36.1 years.

Which brands do French fries fans like most?

French fries fans show strongest brand affinity for Burger King (4.23×), Subway (4.66×), and Cheeseburger (8.37×) over the country average.

Where do French fries fans live in Germany?

French fries fans in Germany are most concentrated in Nordrhein-Westfalen (reach 694,030), Bayern (reach 291,404), and Baden-Württemberg (reach 284,991). These three regions account for the largest share of the active audience.

What other brands do French fries fans also like?

Beyond French fries itself, the audience over-indexes on Subway (4.66×), Cheeseburger (8.37×), Pizza Hut (7.61×), and Chicken (food) (6.99×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for French fries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.