Sprite (soft drink) Audience in Germany
Sprite (soft drink) has an estimated audience of 361,332 people in Germany. 47.0% are female, 53.0% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chicken (food), Fried chicken, Burger King, Chicken nugget, Fanta.
The average Sprite (soft drink) fan in Germany is 34.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chicken (food), Fried chicken, Burger King, with strongest over-indexing on Chicken (food) (20.72× the country average). Demographically, the Sprite (soft drink) audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Soft drinks
Demographics of Sprite (soft drink) fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 34.4 |
| Estimated audience size | 361,332 |
Audience persona
The typical Sprite (soft drink) fan in Germany is balanced, around 34.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Chicken (food).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,894 | 1.2× |
| Bayern | 52,125 | 0.9× |
| Baden-Württemberg | 47,800 | 0.97× |
| Niedersachsen | 39,506 | 1.13× |
| Hessen | 29,612 | 1.08× |
| Rheinland-Pfalz | 18,634 | 1.03× |
| Sachsen | 16,723 | 0.94× |
| Berlin | 16,229 | 1× |
| Schleswig-Holstein | 12,553 | 0.97× |
| Brandenburg | 10,945 | 0.98× |
| Hamburg | 8,924 | 1.09× |
| Sachsen-Anhalt | 8,621 | 0.92× |
| Thüringen | 7,878 | 0.86× |
| Mecklenburg-Vorpommern | 6,245 | 0.91× |
| Saarland | 4,383 | 0.99× |
| Bremen | 3,237 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chicken (food) | 20.72× | Food & Beverages |
| Fried chicken | 27.44× | Food & Beverages |
| Burger King | 6.66× | Food & Beverages |
| Chicken nugget | 28.01× | Food & Beverages |
| Fanta | 28.28× | Food & Beverages |
| KFC | 8.19× | Food & Beverages |
| Pizza Hut | 13.94× | Food & Beverages |
| Chicken fingers | 27.03× | Food & Beverages |
| Buffalo wing | 20.1× | Food & Beverages |
| Subway | 6.39× | Food & Beverages |
| Texas Roadhouse | 60.41× | Food & Beverages |
| Pepsi | 18.97× | Food & Beverages |
| Coca-Cola | 9.8× | Food & Beverages |
| Trout | 12.36× | Pets & Animals |
| Galatasaray S.K. | 3.62× | Sports |
| Chicken sandwich | 38.33× | Food & Beverages |
| Associated Wholesale Grocers | 20× | Shopping |
| Cheeseburger | 9.23× | Food & Beverages |
| Entry-level job | 6.37× | Business & Career |
| Red Lobster | 57.98× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.49 |
| Urban Lifestyle | OPEN | 1.8 |
| Price Sensitivity | PREMIUM | 1.34 |
| Sustainability | BALANCE | 1.33 |
| Career Orientation | POWER | 1.27 |
| Healthy Lifestyle | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Brazil | 8.0% |
| India | 5.7% |
See Sprite (soft drink) audiences in other countries
More Soft drinks audiences in Germany
- Coca-Cola (1,770,143)
- Punica (739,198)
- Fritz-Kola (610,761)
- Squirt (soft drink) (594,016)
- Dr Pepper (506,447)
Frequently asked questions
How many fans does Sprite (soft drink) have in Germany?
Sprite (soft drink) has an estimated audience of 361,332 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sprite (soft drink) fans?
47.0% of Sprite (soft drink) fans are female, 53.0% are male, with an average age of 34.4 years.
Which brands do Sprite (soft drink) fans like most?
Sprite (soft drink) fans show strongest brand affinity for Chicken (food) (20.72×), Fried chicken (27.44×), and Burger King (6.66×) over the country average.
Where do Sprite (soft drink) fans live in Germany?
Sprite (soft drink) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,894), Bayern (reach 52,125), and Baden-Württemberg (reach 47,800). These three regions account for the largest share of the active audience.
What other brands do Sprite (soft drink) fans also like?
Beyond Sprite (soft drink) itself, the audience over-indexes on Fried chicken (27.44×), Burger King (6.66×), Chicken nugget (28.01×), and Fanta (28.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sprite (soft drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.