Trout Audience in Germany
A data profile of the people who buy, follow and care about Trout in Germany — modelled from more than twelve digital signal sources. Trout has an estimated audience of 1,048,428 people in Germany.
The average Trout fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Shimano, Toyota Yaris, Angling, with strongest over-indexing on Shimano (12.26× the country average).
Demographically, the Trout audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Risk Appetite, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Trout fan in Germany is more male, around 41.0 years old, with strong Risk Appetite tendencies and a notable affinity for Shimano.
At a glance
The key figures that characterise the Trout profile in Germany.
Search interest · 12-month trend
Demographics of Trout fans
43.2% are female, 56.8% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 41.0 |
| Estimated audience size | 1,048,428 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Trout audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.0% |
| Japan | 16.0% |
| Brazil | 4.8% |
Geography
Where the Trout audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.29× | |
| 02 | Hamburg | ~30K | 1.14× | |
| 03 | Baden-Württemberg | ~200K | 1.12× | |
| 04 | Niedersachsen | ~100K | 1.09× | |
| 05 | Nordrhein-Westfalen | ~200K | 1.03× | |
| 06 | Hessen | ~80K | 1.03× | |
| 07 | Schleswig-Holstein | ~40K | 1.01× | |
| 08 | Sachsen | ~50K | 0.99× | |
| 09 | Mecklenburg-Vorpommern | ~20K | 0.98× | |
| 10 | Thüringen | ~30K | 0.97× | |
| 11 | Berlin | ~40K | 0.95× | |
| 12 | Rheinland-Pfalz | ~50K | 0.94× | |
| 13 | Sachsen-Anhalt | ~30K | 0.93× | |
| 14 | Bremen | ~8K | 0.93× | |
| 15 | Brandenburg | ~30K | 0.87× | |
| 16 | Saarland | ~10K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Trout audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miami Dolphins | Sports | 20.00× | ||
| 02 | New Orleans Saints | Sports | 20.00× | ||
| 03 | Baltimore Ravens | Sports | 20.00× | ||
| 04 | New York Jets | Sports | 20.00× | ||
| 05 | New York Giants | Sports | 20.00× | ||
| 06 | Tennessee Titans | Sports | 20.00× | ||
| 07 | Angling | Sports | 18.87× | ||
| 08 | Shellfish | Food & Beverages | 18.03× | ||
| 09 | Toyota Yaris | Cars & Mobility | 17.82× | ||
| 10 | Patrick Dempsey | Movies & TV | 16.66× | ||
| 11 | Wagyu | Food & Beverages | 15.73× | ||
| 12 | Green Bay Packers | Sports | 15.05× | ||
| 13 | Ian Somerhalder | Movies & TV | 13.15× | ||
| 14 | Minibus | Cars & Mobility | 12.31× | ||
| 15 | Shimano | Cars & Mobility | 12.26× | ||
| 16 | Salmon | Food & Beverages | 10.36× | ||
| 17 | Dunkin' Donuts | Food & Beverages | 9.81× | ||
| 18 | Largemouth bass | Food & Beverages | 7.56× | ||
| 19 | Motorboat | Cars & Mobility | 6.55× | ||
| 20 | Kitchen | Home & Garden | 3.16× |
Personality of the Trout audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.76× | |
| Extroversion | THRILL | 1.61× | |
| Indulgence | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Family Orientation | CONSERVATISM | 0.78× | |
| Creativity | OPEN | 0.80× |
Frequently asked questions
How many fans does Trout have in Germany?
Trout has an estimated audience of 1,048,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trout fans?
43.2% of Trout fans are female, 56.8% are male, with an average age of 41.0 years.
Which brands do Trout fans like most?
Trout fans show strongest brand affinity for Shimano (12.26×), Toyota Yaris (17.82×), and Angling (18.87×) over the country average.
Where do Trout fans live in Germany?
Trout fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Trout fans also like?
Beyond Trout itself, the audience over-indexes on Toyota Yaris (17.82×), Angling (18.87×), Shellfish (18.03×), and Miami Dolphins (20×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Trout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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