Rascasse Audience Intelligence

Trout Audience in United States

A data profile of the people who buy, follow and care about Trout in United States — modelled from more than twelve digital signal sources. Trout has an estimated audience of 5,915,251 people in United States.

#3382among Topic in United States#134in Pets & Animals

The average Trout fan in United States is 39.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Angling, Planet Fitness, Fly fishing, with strongest over-indexing on Angling (8.06× the country average).

Demographically, the Trout audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trout fan in United States is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Angling.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trout profile in United States.

Audience size
5.9M
in United States
Gender
27.1%♀
72.9% male
Age
39.0
average years
Country rank
#5769
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trout fans

27.1% are female, 72.9% are male, average age 39.0.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for Trout audience in United States
MetricValue
Female27.1%
Male72.9%
Average age39.0
Estimated audience size5,915,251
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Trout audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Trout audience comes from United States.

Worldwide audience distribution share by country for Trout
CountryShare
United States25.0%
Japan16.0%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trout audience in United States is strongest.

Fig. 05

Top regions by affinity

Trout fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~30K3.29×
02Montana~40K2.17×
03Idaho~60K1.88×
04West Virginia~50K1.64×
05Utah~70K1.37×
06Maine~30K1.36×
07Pennsylvania~300K1.31×
08Vermont~10K1.30×
09Colorado~100K1.28×
10Oregon~80K1.22×
11Alaska~20K1.20×
12Washington~100K1.15×
13Arkansas~50K1.05×
14New Mexico~30K1.04×
15New Hampshire~20K1.00×
16Missouri~90K0.99×
17Wisconsin~90K0.99×
18Minnesota~80K0.97×
19South Dakota~10K0.97×
20Michigan~100K0.95×
21Tennessee~100K0.93×
22North Carolina~200K0.90×
23Nebraska~30K0.90×
24California~600K0.88×
25Georgia~200K0.88×
26Iowa~40K0.87×
27Maryland~90K0.86×
28Virginia~100K0.85×
29Louisiana~60K0.84×
30Connecticut~50K0.84×
31Oklahoma~50K0.83×
32Kansas~40K0.83×
33Massachusetts~90K0.81×
34New York~300K0.79×
35Kentucky~60K0.76×
36Rhode Island~10K0.76×
37New Jersey~100K0.74×
38Washington, District of Columbia~10K0.73×
39Texas~400K0.72×
40Arizona~90K0.72×
41Mississippi~40K0.72×
42Ohio~100K0.71×
43Nevada~40K0.71×
44Illinois~100K0.70×
45Delaware~10K0.70×
46Indiana~70K0.68×
47South Carolina~60K0.68×
48Florida~300K0.67×
49Alabama~50K0.65×
50Hawaii~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Trout, United States
0.59×1.00×3.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trout audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trout audience
#·InterestCategoryAffinity×
01MinibusCars & Mobility14.18×
02Tackle WarehouseShopping9.59×
03ShimanoCars & Mobility9.39×
04AnglingSports8.06×
05WagyuFood & Beverages7.90×
06Altar'd StateShopping5.59×
07Toyota Land CruiserCars & Mobility5.34×
08MotorboatCars & Mobility5.21×
09ShellfishFood & Beverages4.94×
10Largemouth bassFood & Beverages4.44×
11Fly fishingSports4.39×
12Alpine skiingSports3.57×
13Krispy KremeFood & Beverages3.54×
14PatagoniaFashion & Accessoires3.40×
15Diaper bagKids & Family3.31×
16Planet FitnessSports3.22×
17MetaphysicsBusiness & Career2.40×
18PGA TourSports2.17×
19NBA FinalsSports2.00×
20CampingTravel & Leisure1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trout audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trout audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.57×
SustainabilityBALANCE1.54×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trout audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
ExtroversionTHRILL0.74×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trout have in United States?

Trout has an estimated audience of 5,915,251 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trout fans?

27.1% of Trout fans are female, 72.9% are male, with an average age of 39.0 years.

03

Which brands do Trout fans like most?

Trout fans show strongest brand affinity for Angling (8.06×), Planet Fitness (3.22×), and Fly fishing (4.39×) over the country average.

04

Where do Trout fans live in United States?

Trout fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Trout fans also like?

Beyond Trout itself, the audience over-indexes on Planet Fitness (3.22×), Fly fishing (4.39×), Shimano (9.39×), and Motorboat (5.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Trout audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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