Trout Audience in United States

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Trout has an estimated audience of 5,915,251 people in United States. 27.1% are female, 72.9% are male, average age 39.0. Top regions: California, Texas, Pennsylvania. Top brand affinities: Regional styles of Mexican music, Urban Outfitters, Vocal harmony, JDSU, Alaska.

The average Trout fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Pennsylvania. Top brand affinities include Regional styles of Mexican music, Urban Outfitters, Vocal harmony, with strongest over-indexing on Regional styles of Mexican music (5.62× the country average). Demographically, the Trout audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Trout fans

Demographic split for Trout audience in United States
MetricValue
Female27.1%
Male72.9%
Average age39.0
Estimated audience size5,915,251

Audience persona

The typical Trout fan in United States is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Trout in United States
RegionReachAffinity
California573,5380.88×
Texas353,4590.7×
Pennsylvania279,1011.4×
Florida271,2170.68×
New York257,5660.78×
Michigan158,5921.03×
North Carolina154,7320.87×
Georgia148,2920.81×
Washington137,9511.16×
Illinois133,2080.68×
Ohio129,1140.71×
Colorado123,3651.32×
Virginia119,9230.83×
Tennessee111,1940.94×
New Jersey105,5270.7×
Missouri102,3571.07×
Maryland89,4120.88×
Wisconsin87,9810.99×
Arizona87,3760.72×
Oregon86,1851.27×
Massachusetts84,4870.72×
Minnesota78,9140.93×
Indiana71,9590.67×
Utah70,0651.32×
Louisiana67,8930.89×
Idaho59,4492×
South Carolina57,4680.65×
Oklahoma54,9860.84×
Kentucky53,4840.72×
Arkansas52,6461.08×
Alabama51,4040.62×
West Virginia47,8671.74×
Connecticut46,4710.78×
Iowa42,4000.87×
Nevada40,4370.71×
Kansas37,6560.81×
Montana35,9242.19×
Mississippi34,4450.71×
Wyoming32,2243.68×
Maine29,7071.4×
New Mexico29,0420.98×
Nebraska23,5980.8×
New Hampshire23,3641×
Alaska14,4111.14×
Rhode Island13,2650.7×
South Dakota12,6090.92×
Washington, District of Columbia12,3750.7×
Hawaii11,9160.47×
Vermont11,5231.11×
Delaware10,0580.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trout audience
BrandAffinityCategory
Regional styles of Mexican music5.62×Music & Radio
Urban Outfitters2.55×Shopping
Vocal harmony4.18×Music & Radio
JDSU2.73×Business & Career
Alaska1.5×Travel & Leisure
Staycation2.59×Home & Garden
Historic site2.96×Arts & Culture
Home staging3.44×Home & Garden
Jaws3.54×Movies & TV
UK garage3.27×Music & Radio
Nebraska Cornhuskers football2.09×Sports
Grinch2.16×Movies & TV
Queens College, City University of New York3.72×Business & Career
Governor of Michigan3.74×Politics & Society
Nipsey Hussle2.93×Music & Radio
Jesse Plemons1.73×Movies & TV
Noodle (Gorillaz)1.8×Music & Radio
Nasal cavity4.15×Health
Hibachi3.88×Food & Beverages
Glossier2.5×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trout audience
TraitClusterScore
PatriotismCONSERVATISM1.92
SustainabilityBALANCE1.6
Sports ActivityPOWER1.54
DIY MentalityTHRILL1.38
Luxury OrientationPREMIUM1.38
TravellingTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Trout
CountryShare
United States25.0%
Japan16.0%
Brazil4.8%

See Trout audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Trout have in United States?

Trout has an estimated audience of 5,915,251 people in United States, concentrated in California and Texas.

What is the gender split and age of Trout fans?

27.1% of Trout fans are female, 72.9% are male, with an average age of 39.0 years.

Which brands do Trout fans like most?

Trout fans show strongest brand affinity for Regional styles of Mexican music (5.62×), Urban Outfitters (2.55×), and Vocal harmony (4.18×) over the country average.

Where do Trout fans live in United States?

Trout fans in United States are most concentrated in California (reach 573,538), Texas (reach 353,459), and Pennsylvania (reach 279,101). These three regions account for the largest share of the active audience.

What other brands do Trout fans also like?

Beyond Trout itself, the audience over-indexes on Urban Outfitters (2.55×), Vocal harmony (4.18×), JDSU (2.73×), and Alaska (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.