Minibus Audience in United States

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Minibus has an estimated audience of 868,870 people in United States. 33.7% are female, 66.3% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Vera Farmiga, Isla Fisher, Trout, Pixi, Barry's Bootcamp.

The average Minibus fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vera Farmiga, Isla Fisher, Trout, with strongest over-indexing on Vera Farmiga (31.41× the country average). Demographically, the Minibus audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Minibus fans

Demographic split for Minibus audience in United States
MetricValue
Female33.7%
Male66.3%
Average age43.5
Estimated audience size868,870

Audience persona

The typical Minibus fan in United States is more male, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Vera Farmiga.

Top regions in United States

Top regions ranked by reach for Minibus in United States
RegionReachAffinity
California91,9480.96×
Texas74,4091×
Florida71,5221.22×
New York67,0051.38×
Pennsylvania32,5221.11×
New Jersey30,6271.39×
Illinois29,1171.01×
Georgia28,4841.06×
North Carolina27,1541.04×
Virginia24,6551.16×
Ohio24,4210.91×
Michigan22,1900.98×
Maryland21,2601.42×
Massachusetts19,8771.16×
Tennessee18,8451.08×
Washington18,3521.05×
Indiana18,2301.15×
Arizona16,3330.92×
South Carolina13,8961.06×
Missouri13,3700.95×
Colorado12,6430.92×
Connecticut12,1141.39×
Alabama11,9070.98×
Minnesota11,3100.91×
Louisiana11,2441×
Kentucky10,4160.96×
Wisconsin10,3870.79×
Oklahoma9,2740.96×
Oregon9,0780.91×
Iowa8,7351.22×
Utah7,6700.99×
Mississippi7,1931×
Arkansas6,7000.94×
Nevada6,5900.78×
Kansas5,9270.87×
Hawaii4,2251.13×
Washington, District of Columbia4,1881.6×
Nebraska4,1730.96×
New Mexico3,4590.79×
Rhode Island3,3531.21×
Maine3,3511.08×
Idaho3,0070.69×
New Hampshire2,8410.83×
West Virginia2,5860.64×
North Dakota1,8421.03×
South Dakota1,7270.86×
Montana1,6660.69×
Delaware1,5700.65×
Alaska1,4340.77×
Vermont1,0490.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minibus audience
BrandAffinityCategory
Vera Farmiga31.41×Movies & TV
Isla Fisher22.2×Movies & TV
Trout14.18×Pets & Animals
Pixi16.03×Beauty & Wellness
Barry's Bootcamp19.55×Sports
Largemouth bass8.72×Food & Beverages
Screw9.89×Home & Garden
President of the United States3.62×Politics & Society
Window shutter11.63×Home & Garden
Solo climbing17.71×Sports
Betta23.33×Pets & Animals
Fishing bait5.96×Pets & Animals
Noel Fisher21.87×Movies & TV
Fishing lure5.71×Pets & Animals
Surf culture7.94×Sports
Higher consciousness7.8×Health
Incandescent light bulb8.51×Home & Garden
Outdoor recreation1.52×Sports
Aquarium fish feed15.47×Pets & Animals
Light commercial vehicle16.68×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minibus audience
TraitClusterScore
Family OrientationCONSERVATISM6.66
Risk AppetiteTHRILL2.24
PatriotismCONSERVATISM1.74
Need for SecurityCONSERVATISM1.47
TravellingTHRILL1.36
Sports ActivityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Minibus
CountryShare
United Kingdom11.4%
United States10.2%
Germany7.3%

See Minibus audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Minibus have in United States?

Minibus has an estimated audience of 868,870 people in United States, concentrated in California and Texas.

What is the gender split and age of Minibus fans?

33.7% of Minibus fans are female, 66.3% are male, with an average age of 43.5 years.

Which brands do Minibus fans like most?

Minibus fans show strongest brand affinity for Vera Farmiga (31.41×), Isla Fisher (22.2×), and Trout (14.18×) over the country average.

Where do Minibus fans live in United States?

Minibus fans in United States are most concentrated in California (reach 91,948), Texas (reach 74,409), and Florida (reach 71,522). These three regions account for the largest share of the active audience.

What other brands do Minibus fans also like?

Beyond Minibus itself, the audience over-indexes on Isla Fisher (22.2×), Trout (14.18×), Pixi (16.03×), and Barry's Bootcamp (19.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minibus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.