Rascasse Audience Intelligence

Minibus Audience in United States

A data profile of the people who buy, follow and care about Minibus in United States — modelled from more than twelve digital signal sources. Minibus has an estimated audience of 868,870 people in United States.

#192among Car type in United States#9194among Topic in United States#792in Cars & Mobility

The average Minibus fan in United States is 43.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vera Farmiga, Isla Fisher, Trout, with strongest over-indexing on Vera Farmiga (31.41× the country average).

Demographically, the Minibus audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minibus fan in United States is more male, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Vera Farmiga.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minibus profile in United States.

Audience size
869K
in United States
Gender
33.7%♀
66.3% male
Age
43.5
average years
Country rank
#25981
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minibus fans

33.7% are female, 66.3% are male, average age 43.5.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for Minibus audience in United States
MetricValue
Female33.7%
Male66.3%
Average age43.5
Estimated audience size868,870
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Minibus audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Minibus audience comes from United States.

Worldwide audience distribution share by country for Minibus
CountryShare
United Kingdom11.3%
United States10.2%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minibus audience in United States is strongest.

Fig. 05

Top regions by affinity

Minibus fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K2.43×
02Maryland~20K1.30×
03Maine~4K1.25×
04New York~60K1.21×
05Connecticut~10K1.20×
06Virginia~30K1.18×
07New Jersey~30K1.14×
08Massachusetts~20K1.12×
09Indiana~20K1.12×
10Iowa~8K1.11×
11Rhode Island~3K1.06×
12Florida~60K1.05×
13Pennsylvania~30K1.04×
14South Dakota~2K1.04×
15Nebraska~4K1.03×
16North Dakota~2K1.03×
17Hawaii~4K1.02×
18South Carolina~10K1.01×
19North Carolina~30K1.00×
20Alaska~2K1.00×
21Georgia~30K0.98×
22Illinois~30K0.97×
23Minnesota~10K0.97×
24Washington~20K0.96×
25Oklahoma~9K0.96×
26Mississippi~7K0.96×
27Texas~70K0.95×
28Tennessee~20K0.95×
29Missouri~10K0.95×
30Colorado~10K0.95×
31Alabama~10K0.95×
32Louisiana~10K0.95×
33Kentucky~10K0.95×
34Kansas~7K0.95×
35New Hampshire~3K0.95×
36Vermont~1K0.95×
37Arkansas~7K0.94×
38West Virginia~4K0.94×
39Michigan~20K0.93×
40Montana~2K0.92×
41California~90K0.91×
42Utah~7K0.91×
43Idaho~4K0.90×
44Delaware~2K0.90×
45Oregon~9K0.89×
46New Mexico~4K0.88×
47Ohio~20K0.87×
48Arizona~10K0.84×
49Wisconsin~10K0.84×
50Nevada~7K0.84×
Fig. 06

Affinity by region

Affinity by region — Minibus, United States
0.84×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minibus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minibus audience
#·InterestCategoryAffinity×
01Vera FarmigaMovies & TV31.41×
02BettaPets & Animals23.33×
03Isla FisherMovies & TV22.20×
04Noel FisherMovies & TV21.87×
05Barry's BootcampSports19.55×
06Solo climbingSports17.71×
07Light commercial vehicleCars & Mobility16.68×
08Aquarium fish feedPets & Animals15.47×
09TroutPets & Animals14.18×
10Window shutterHome & Garden11.63×
11ScrewHome & Garden9.89×
12Largemouth bassFood & Beverages8.72×
13Incandescent light bulbHome & Garden8.51×
14Surf cultureSports7.94×
15Higher consciousnessHealth7.80×
16Eric TrumpPolitics & Society7.01×
17Fishing baitPets & Animals5.96×
18Fishing lurePets & Animals5.71×
19President of the United StatesPolitics & Society3.62×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minibus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minibus audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.52×
Pet OwnershipJOY1.38×
PatriotismCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minibus audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
IndulgenceJOY0.83×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minibus have in United States?

Minibus has an estimated audience of 868,870 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Minibus fans?

33.7% of Minibus fans are female, 66.3% are male, with an average age of 43.5 years.

03

Which brands do Minibus fans like most?

Minibus fans show strongest brand affinity for Vera Farmiga (31.41×), Isla Fisher (22.2×), and Trout (14.18×) over the country average.

04

Where do Minibus fans live in United States?

Minibus fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Minibus fans also like?

Beyond Minibus itself, the audience over-indexes on Isla Fisher (22.2×), Trout (14.18×), Barry's Bootcamp (19.55×), and Largemouth bass (8.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Minibus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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