Screw Audience in United States

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Screw has an estimated audience of 7,726,999 people in United States. 20.8% are female, 79.2% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Vijesti.ba, Elsword, Urban Outfitters, MK, Wikia.

The average Screw fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vijesti.ba, Elsword, Urban Outfitters, with strongest over-indexing on Vijesti.ba (23.29× the country average). Demographically, the Screw audience skews more male with an average age of 39.3, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Screw fans

Demographic split for Screw audience in United States
MetricValue
Female20.8%
Male79.2%
Average age39.3
Estimated audience size7,726,999

Audience persona

The typical Screw fan in United States is more male, around 39.3 years old, with strong DIY Mentality tendencies and a notable affinity for Vijesti.ba.

Top regions in United States

Top regions ranked by reach for Screw in United States
RegionReachAffinity
California1,220,7791.44×
Texas896,1471.35×
Florida643,7991.23×
New York499,4281.16×
Georgia294,7701.24×
Illinois279,6711.09×
Pennsylvania260,1371×
North Carolina255,6531.1×
Virginia222,6961.18×
Ohio221,0110.93×
New Jersey203,4991.04×
Michigan200,7150.99×
Washington185,5961.2×
Tennessee164,4721.06×
Massachusetts149,3850.98×
Arizona147,8960.94×
Indiana146,2631.04×
Maryland136,4641.03×
South Carolina122,3281.05×
Alabama117,0631.08×
Missouri117,0510.94×
Louisiana112,2571.13×
Minnesota109,7700.99×
Colorado105,7590.87×
Wisconsin103,9180.89×
Oregon101,8891.15×
Kentucky100,7561.04×
Oklahoma90,7731.06×
Nevada76,2571.02×
Mississippi75,7531.19×
Connecticut72,7730.94×
Arkansas69,2491.09×
Utah67,4810.98×
Kansas63,6241.04×
Iowa61,0630.96×
New Mexico40,7371.05×
Nebraska36,8070.95×
Idaho36,1290.93×
Hawaii33,1801×
West Virginia31,2690.87×
New Hampshire23,1510.76×
Washington, District of Columbia21,9150.94×
Rhode Island20,9120.85×
Maine20,9000.76×
Montana17,2150.8×
Delaware16,5750.78×
North Dakota14,9020.94×
South Dakota13,2300.74×
Alaska13,1150.79×
Vermont9,9300.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Screw audience
BrandAffinityCategory
Vijesti.ba23.29×News
Elsword18.87×Games
Urban Outfitters1.92×Shopping
MK4.29×Music & Radio
Wikia2.72×Internet & Social Media
UK garage4.22×Music & Radio
Nationality1.61×Politics & Society
Northrop Grumman4.12×Business & Career
N1 road (South Africa)2.58×Travel & Leisure
Pro-Ject2.46×Music & Radio
Keith Stanfield3.86×Movies & TV
Home staging2.73×Home & Garden
Trish McEvoy15.52×Beauty & Wellness
WESH2.4×Movies & TV
Eagan, Minnesota8.61×Shopping
ABC 7 Chicago1.9×Movies & TV
Kajang8.31×Travel & Leisure
Keeper (password manager)2.49×Technology & Electronics
Eden Lake3.05×Movies & TV
Diane Sawyer3.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Screw audience
TraitClusterScore
DIY MentalityTHRILL1.62
Need for SecurityCONSERVATISM1.52
PatriotismCONSERVATISM1.43
IndividualismJOY1.18
Risk AppetiteTHRILL1.16
Quality AwarenessPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Screw
CountryShare
United States21.5%
China7.8%
Brazil7.5%

See Screw audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Screw have in United States?

Screw has an estimated audience of 7,726,999 people in United States, concentrated in California and Texas.

What is the gender split and age of Screw fans?

20.8% of Screw fans are female, 79.2% are male, with an average age of 39.3 years.

Which brands do Screw fans like most?

Screw fans show strongest brand affinity for Vijesti.ba (23.29×), Elsword (18.87×), and Urban Outfitters (1.92×) over the country average.

Where do Screw fans live in United States?

Screw fans in United States are most concentrated in California (reach 1,220,779), Texas (reach 896,147), and Florida (reach 643,799). These three regions account for the largest share of the active audience.

What other brands do Screw fans also like?

Beyond Screw itself, the audience over-indexes on Elsword (18.87×), Urban Outfitters (1.92×), MK (4.29×), and Wikia (2.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Screw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.