Rascasse Audience Intelligence

Screw Audience in United States

A data profile of the people who buy, follow and care about Screw in United States — modelled from more than twelve digital signal sources. Screw has an estimated audience of 7,726,999 people in United States.

#2805among Topic in United States#330in Home & Garden

The average Screw fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hardware store, Drill bit, Cast-iron cookware, with strongest over-indexing on Hardware store (3.76× the country average).

Demographically, the Screw audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Screw fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Hardware store.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Screw profile in United States.

Audience size
7.7M
in United States
Gender
20.8%♀
79.2% male
Age
39.3
average years
Country rank
#4596
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Screw fans

20.8% are female, 79.2% are male, average age 39.3.

Fig. 02

Gender split

20.8%
Female
79.2%
Male
Demographic split for Screw audience in United States
MetricValue
Female20.8%
Male79.2%
Average age39.3
Estimated audience size7,726,999
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Screw audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Screw audience comes from United States.

Worldwide audience distribution share by country for Screw
CountryShare
United States21.4%
China7.8%
Brazil7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Screw audience in United States is strongest.

Fig. 05

Top regions by affinity

Screw fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K1.32×
02California~1M1.29×
03Texas~800K1.27×
04Mississippi~80K1.22×
05North Carolina~300K1.18×
06Louisiana~100K1.15×
07Alabama~100K1.12×
08Florida~600K1.10×
09Washington~200K1.10×
10Virginia~200K1.09×
11Oklahoma~90K1.09×
12Arkansas~70K1.09×
13Kentucky~100K1.08×
14Indiana~200K1.07×
15Kansas~60K1.07×
16New Mexico~40K1.07×
17Illinois~300K1.05×
18Oregon~90K1.05×
19New York~400K1.04×
20South Carolina~100K1.03×
21Hawaii~30K1.03×
22Maryland~100K1.02×
23Pennsylvania~300K1.00×
24Missouri~100K1.00×
25Arizona~200K0.99×
26Tennessee~200K0.99×
27South Dakota~20K0.99×
28New Jersey~200K0.98×
29Nebraska~40K0.98×
30Idaho~40K0.97×
31Nevada~70K0.96×
32Iowa~60K0.96×
33North Dakota~20K0.96×
34Massachusetts~100K0.95×
35Connecticut~70K0.95×
36Utah~70K0.95×
37Michigan~200K0.94×
38Minnesota~100K0.94×
39Alaska~20K0.94×
40West Virginia~30K0.92×
41Ohio~200K0.91×
42Wisconsin~100K0.91×
43Rhode Island~20K0.90×
44Washington, District of Columbia~20K0.88×
45Montana~20K0.88×
46Vermont~10K0.87×
47Delaware~20K0.85×
48Colorado~100K0.83×
49New Hampshire~30K0.83×
50Maine~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Screw, United States
0.82×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Screw audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Screw audience
#·InterestCategoryAffinity×
01Makita ToolsHome & Garden17.30×
02Circular sawHome & Garden8.78×
03Cast-iron cookwareHome & Garden8.00×
04HingeInternet & Social Media6.42×
05MakitaHome & Garden6.33×
06CutleryHome & Garden5.36×
07ChainsawHome & Garden5.29×
08Drill bitHome & Garden5.25×
09Lawn mowerHome & Garden4.50×
10Automobile repair shopCars & Mobility4.48×
11LED lampHome & Garden4.10×
12Discount TireShopping3.80×
13Hardware storeHome & Garden3.76×
14Tractor Supply CompanyShopping2.99×
15Solar energyHome & Garden2.42×
16CarpentryHome & Garden2.41×
17MenardsHome & Garden2.02×
18AutoZoneCars & Mobility1.92×
19LivestockPets & Animals1.73×
20EBayShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Screw audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Screw audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
DIY MentalityTHRILL1.89×
Need for SecurityCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Screw audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Pet OwnershipJOY0.77×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Screw have in United States?

Screw has an estimated audience of 7,726,999 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Screw fans?

20.8% of Screw fans are female, 79.2% are male, with an average age of 39.3 years.

03

Which brands do Screw fans like most?

Screw fans show strongest brand affinity for Hardware store (3.76×), Drill bit (5.25×), and Cast-iron cookware (8×) over the country average.

04

Where do Screw fans live in United States?

Screw fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Screw fans also like?

Beyond Screw itself, the audience over-indexes on Drill bit (5.25×), Cast-iron cookware (8×), Cutlery (5.36×), and Discount Tire (3.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Screw audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Screw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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