Rascasse Audience Intelligence

Chainsaw Audience in United States

A data profile of the people who buy, follow and care about Chainsaw in United States — modelled from more than twelve digital signal sources. Chainsaw has an estimated audience of 7,338,106 people in United States.

#2926among Topic in United States#344in Home & Garden

The average Chainsaw fan in United States is 45.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Jet Airways, Drill, Logging, with strongest over-indexing on Jet Airways (906.21× the country average).

Demographically, the Chainsaw audience skews more male with an average age of 45.9, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chainsaw fan in United States is more male, around 45.9 years old, with strong DIY Mentality tendencies and a notable affinity for Jet Airways.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chainsaw profile in United States.

Audience size
7.3M
in United States
Gender
24.2%♀
75.8% male
Age
45.9
average years
Country rank
#4820
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chainsaw fans

24.2% are female, 75.8% are male, average age 45.9.

Fig. 02

Gender split

24.2%
Female
75.8%
Male
Demographic split for Chainsaw audience in United States
MetricValue
Female24.2%
Male75.8%
Average age45.9
Estimated audience size7,338,106
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Chainsaw audience in United States
Age bracketShare%
16-198%
20-2913%
30-3918%
40-4923%
50+37%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Chainsaw audience comes from United States.

Worldwide audience distribution share by country for Chainsaw
CountryShare
United States29.2%
Italy5.6%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chainsaw audience in United States is strongest.

Fig. 05

Top regions by affinity

Chainsaw fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~50K1.61×
02Mississippi~100K1.60×
03Arkansas~90K1.56×
04South Carolina~200K1.55×
05Oklahoma~100K1.39×
06Maine~40K1.39×
07Tennessee~200K1.37×
08Alabama~100K1.35×
09Kentucky~100K1.33×
10Georgia~300K1.28×
11Louisiana~100K1.21×
12Nebraska~40K1.20×
13New Mexico~40K1.19×
14North Carolina~300K1.18×
15Missouri~100K1.16×
16Kansas~70K1.16×
17Indiana~100K1.12×
18Texas~700K1.10×
19Vermont~10K1.09×
20Michigan~200K1.08×
21Montana~20K1.06×
22Idaho~40K1.05×
23Alaska~20K1.05×
24Ohio~200K0.99×
25Minnesota~100K0.97×
26Iowa~60K0.97×
27New Hampshire~30K0.97×
28Wisconsin~100K0.94×
29Oregon~80K0.91×
30Pennsylvania~200K0.90×
31Virginia~200K0.89×
32Florida~400K0.88×
33Washington~100K0.86×
34South Dakota~10K0.86×
35Connecticut~60K0.80×
36Delaware~20K0.80×
37North Dakota~10K0.80×
38Utah~50K0.78×
39Illinois~200K0.77×
40California~600K0.76×
41Arizona~100K0.75×
42Rhode Island~20K0.74×
43New York~300K0.70×
44Maryland~90K0.70×
45Colorado~80K0.68×
46Hawaii~20K0.68×
47Massachusetts~100K0.67×
48New Jersey~100K0.65×
49Nevada~50K0.65×
50Washington, District of Columbia~10K0.48×
Fig. 06

Affinity by region

Affinity by region — Chainsaw, United States
0.48×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chainsaw audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chainsaw audience
#·InterestCategoryAffinity×
01Jet AirwaysTravel & Leisure906.21×
02HusqvarnaHome & Garden20.39×
03Hedge trimmerHome & Garden17.11×
04String trimmerHome & Garden14.90×
05IMVUInternet & Social Media14.09×
06StihlHome & Garden11.91×
07LoggingTechnology & Electronics8.38×
08Rural KingHome & Garden6.97×
09DrillHome & Garden6.04×
10MowerHome & Garden5.84×
11DeWaltHome & Garden5.74×
12WrenchHome & Garden5.45×
13ForestryHome & Garden5.26×
14HammerHome & Garden5.23×
15Multi-toolHome & Garden5.18×
16Power toolHome & Garden4.68×
17Tractor Supply CompanyShopping4.35×
18O'Reilly Auto PartsCars & Mobility3.64×
19Ace HardwareHome & Garden3.09×
20AutoZoneCars & Mobility2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chainsaw audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chainsaw audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.90×
PatriotismCONSERVATISM1.53×
Need for SecurityCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chainsaw audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.91×
MindfulnessBALANCE0.92×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chainsaw have in United States?

Chainsaw has an estimated audience of 7,338,106 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Chainsaw fans?

24.2% of Chainsaw fans are female, 75.8% are male, with an average age of 45.9 years.

03

Which brands do Chainsaw fans like most?

Chainsaw fans show strongest brand affinity for Jet Airways (906.21×), Drill (6.04×), and Logging (8.38×) over the country average.

04

Where do Chainsaw fans live in United States?

Chainsaw fans in United States are most concentrated in Texas (reach ~700K), California (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Chainsaw fans also like?

Beyond Chainsaw itself, the audience over-indexes on Drill (6.04×), Logging (8.38×), Wrench (5.45×), and Husqvarna (20.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Chainsaw audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chainsaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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