Chainsaw Audience in United States

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Chainsaw has an estimated audience of 7,338,106 people in United States. 24.2% are female, 75.8% are male, average age 45.9. Top regions: Texas, California, Florida. Top brand affinities: Jet Airways, Drill, Logging, Husqvarna, Wrench.

The average Chainsaw fan in United States is 45.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Jet Airways, Drill, Logging, with strongest over-indexing on Jet Airways (906.21× the country average). Demographically, the Chainsaw audience skews more male with an average age of 45.9, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Chainsaw fans

Demographic split for Chainsaw audience in United States
MetricValue
Female24.2%
Male75.8%
Average age45.9
Estimated audience size7,338,106

Audience persona

The typical Chainsaw fan in United States is more male, around 45.9 years old, with strong DIY Mentality tendencies and a notable affinity for Jet Airways.

Top regions in United States

Top regions ranked by reach for Chainsaw in United States
RegionReachAffinity
Texas764,0541.21×
California579,5780.72×
Florida484,6970.98×
Georgia329,4091.46×
North Carolina288,1231.3×
New York281,8460.69×
Pennsylvania221,1330.89×
Ohio216,9550.96×
Michigan203,7521.06×
South Carolina202,3381.83×
Tennessee192,3731.31×
Illinois189,9130.78×
Virginia163,0830.91×
Indiana154,7091.15×
Alabama140,5351.37×
Missouri139,9851.18×
Kentucky124,8711.36×
Washington124,5620.85×
Louisiana116,4521.23×
Oklahoma114,7981.41×
New Jersey111,8650.6×
Arizona105,3940.7×
Minnesota102,4880.97×
Wisconsin101,3330.92×
Arkansas99,7771.65×
Massachusetts91,7590.63×
Mississippi86,9301.44×
Maryland79,8320.63×
Colorado77,4590.67×
Oregon74,8190.89×
Kansas70,4401.22×
Iowa59,5300.98×
Connecticut56,2730.76×
West Virginia55,3061.62×
Nebraska49,3711.34×
Utah48,8300.74×
New Mexico44,1601.2×
Nevada41,2610.58×
Maine39,6401.51×
Idaho36,6261×
New Hampshire27,9890.97×
Montana20,6851.02×
Hawaii17,3880.55×
Rhode Island14,8070.63×
Alaska14,2280.91×
Vermont14,1901.1×
Delaware12,9200.64×
South Dakota11,4200.67×
North Dakota10,2400.68×
Washington, District of Columbia8,9100.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chainsaw audience
BrandAffinityCategory
Jet Airways906.21×Travel & Leisure
Drill6.04×Home & Garden
Logging8.38×Technology & Electronics
Husqvarna20.39×Home & Garden
Wrench5.45×Home & Garden
String trimmer14.9×Home & Garden
Power tool4.68×Home & Garden
Hammer5.23×Home & Garden
AutoZone2.96×Cars & Mobility
Forestry5.26×Home & Garden
Rural King6.97×Home & Garden
Stihl11.91×Home & Garden
Tractor Supply Company4.35×Shopping
Multi-tool5.18×Home & Garden
O'Reilly Auto Parts3.64×Cars & Mobility
Ace Hardware3.09×Home & Garden
IMVU14.09×Internet & Social Media
DeWalt5.74×Home & Garden
Lowe's2.05×Shopping
Hedge trimmer17.11×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chainsaw audience
TraitClusterScore
DIY MentalityTHRILL1.44
PatriotismCONSERVATISM1.4
Need for SecurityCONSERVATISM1.38
Quality AwarenessPREMIUM1.36
Convenience OrientationPREMIUM1.22
Career OrientationPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Chainsaw
CountryShare
United States29.2%
Italy5.6%
United Kingdom5.6%

See Chainsaw audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Chainsaw have in United States?

Chainsaw has an estimated audience of 7,338,106 people in United States, concentrated in Texas and California.

What is the gender split and age of Chainsaw fans?

24.2% of Chainsaw fans are female, 75.8% are male, with an average age of 45.9 years.

Which brands do Chainsaw fans like most?

Chainsaw fans show strongest brand affinity for Jet Airways (906.21×), Drill (6.04×), and Logging (8.38×) over the country average.

Where do Chainsaw fans live in United States?

Chainsaw fans in United States are most concentrated in Texas (reach 764,054), California (reach 579,578), and Florida (reach 484,697). These three regions account for the largest share of the active audience.

What other brands do Chainsaw fans also like?

Beyond Chainsaw itself, the audience over-indexes on Drill (6.04×), Logging (8.38×), Husqvarna (20.39×), and Wrench (5.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chainsaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.