Mower Audience in United States

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Mower has an estimated audience of 9,198,994 people in United States. 22.6% are female, 77.4% are male, average age 46.2. Top regions: Texas, Florida, California. Top brand affinities: Israel, Governor of Michigan, Vocal harmony, Wok, Grinch.

The average Mower fan in United States is 46.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Israel, Governor of Michigan, Vocal harmony, with strongest over-indexing on Israel (3.57× the country average). Demographically, the Mower audience skews more male with an average age of 46.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Mower fans

Demographic split for Mower audience in United States
MetricValue
Female22.6%
Male77.4%
Average age46.2
Estimated audience size9,198,994

Audience persona

The typical Mower fan in United States is more male, around 46.2 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Mower in United States
RegionReachAffinity
Texas1,007,9971.27×
Florida569,2540.91×
California488,4670.48×
Ohio397,2191.4×
Indiana374,9602.23×
New York363,6790.71×
North Carolina306,6901.11×
Illinois279,1260.91×
Missouri268,8011.81×
Tennessee267,8681.45×
Pennsylvania263,2060.85×
Virginia238,9321.07×
Georgia233,2690.82×
Michigan207,1620.86×
Oklahoma182,7081.79×
Kentucky170,1161.48×
Kansas169,0062.33×
Iowa150,4511.99×
Arkansas148,4971.96×
Washington142,2990.77×
Minnesota133,1101.01×
New Jersey129,5300.55×
Alabama123,4470.96×
Maryland109,7830.69×
South Carolina109,2370.79×
Nebraska109,2042.37×
Louisiana106,7530.9×
Massachusetts105,0600.58×
Wisconsin96,7350.7×
Colorado93,8100.65×
Mississippi82,0981.08×
Oregon69,7660.66×
Arizona67,5860.36×
Connecticut66,0780.72×
West Virginia64,3161.5×
Utah46,8190.57×
Idaho36,2740.79×
South Dakota31,2821.47×
Maine26,8650.82×
New Hampshire26,3290.73×
Nevada23,7730.27×
New Mexico23,0340.5×
Hawaii21,9040.55×
North Dakota19,7391.04×
Delaware19,4320.77×
Montana18,9450.74×
Vermont18,1571.12×
Rhode Island13,1170.45×
Washington, District of Columbia10,8900.39×
Alaska9,5460.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mower audience
BrandAffinityCategory
Israel3.57×Travel & Leisure
Governor of Michigan9.35×Politics & Society
Vocal harmony4.31×Music & Radio
Wok6.15×Food & Beverages
Grinch3.62×Movies & TV
El Paso County, Colorado11.25×Travel & Leisure
Goop4.48×Internet & Social Media
Hipster7.53×Politics & Society
Nebraska Cornhuskers football2.64×Sports
Cherish (group)7.86×Music & Radio
Jesse Plemons2.4×Movies & TV
Hibachi5.28×Food & Beverages
Google Home3.96×Technology & Electronics
headspace5.7×Health
Wikia2.04×Internet & Social Media
Grace Slick5.16×Music & Radio
La Jolla5.04×Travel & Leisure
Keith Stanfield3.46×Movies & TV
TV Fanatic5.6×Movies & TV
Jeep Wagoneer2.94×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mower audience
TraitClusterScore
DIY MentalityTHRILL1.74
Quality AwarenessPREMIUM1.52
Urban LifestyleOPEN1.34
Need for SecurityCONSERVATISM1.3
Early Adopter MentalityPOWER1.29
Career OrientationPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Mower
CountryShare
United States47.3%
Australia6.1%
United Kingdom5.3%

See Mower audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Mower have in United States?

Mower has an estimated audience of 9,198,994 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Mower fans?

22.6% of Mower fans are female, 77.4% are male, with an average age of 46.2 years.

Which brands do Mower fans like most?

Mower fans show strongest brand affinity for Israel (3.57×), Governor of Michigan (9.35×), and Vocal harmony (4.31×) over the country average.

Where do Mower fans live in United States?

Mower fans in United States are most concentrated in Texas (reach 1,007,997), Florida (reach 569,254), and California (reach 488,467). These three regions account for the largest share of the active audience.

What other brands do Mower fans also like?

Beyond Mower itself, the audience over-indexes on Governor of Michigan (9.35×), Vocal harmony (4.31×), Wok (6.15×), and Grinch (3.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.