Rascasse Audience Intelligence

Mower Audience in United States

A data profile of the people who buy, follow and care about Mower in United States — modelled from more than twelve digital signal sources. Mower has an estimated audience of 9,198,994 people in United States.

#2461among Topic in United States#285in Home & Garden

The average Mower fan in United States is 46.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Discount Tire, Ace Hardware, Tractor Supply Company, with strongest over-indexing on Discount Tire (4.57× the country average).

Demographically, the Mower audience skews more male with an average age of 46.2, and over-indexes on personality traits such as DIY Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mower fan in United States is more male, around 46.2 years old, with strong DIY Mentality tendencies and a notable affinity for Discount Tire.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mower profile in United States.

Audience size
9.2M
in United States
Gender
22.6%♀
77.4% male
Age
46.2
average years
Country rank
#3902
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mower fans

22.6% are female, 77.4% are male, average age 46.2.

Fig. 02

Gender split

22.6%
Female
77.4%
Male
Demographic split for Mower audience in United States
MetricValue
Female22.6%
Male77.4%
Average age46.2
Estimated audience size9,198,994
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Mower audience in United States
Age bracketShare%
16-197%
20-2913%
30-3918%
40-4924%
50+38%
Fig. 04

Worldwide distribution

47.3%

of the worldwide Mower audience comes from United States.

Worldwide audience distribution share by country for Mower
CountryShare
United States47.3%
Australia6.1%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mower audience in United States is strongest.

Fig. 05

Top regions by affinity

Mower fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~100K2.44×
02Kansas~200K2.24×
03Iowa~200K2.02×
04Indiana~300K2.01×
05Oklahoma~200K1.95×
06Arkansas~100K1.89×
07Missouri~300K1.69×
08Kentucky~200K1.55×
09South Dakota~30K1.49×
10Tennessee~300K1.47×
11West Virginia~60K1.47×
12Ohio~400K1.40×
13Texas~900K1.20×
14Mississippi~90K1.14×
15North Dakota~20K1.10×
16North Carolina~300K1.02×
17Vermont~20K1.02×
18Virginia~200K0.99×
19Minnesota~100K0.98×
20Alabama~100K0.96×
21Louisiana~100K0.92×
22Pennsylvania~300K0.90×
23Illinois~300K0.90×
24Montana~20K0.87×
25Florida~500K0.86×
26Idaho~40K0.85×
27Maine~30K0.84×
28Michigan~200K0.82×
29South Carolina~100K0.81×
30Delaware~20K0.81×
31Georgia~200K0.80×
32Alaska~20K0.78×
33New Hampshire~30K0.76×
34Oregon~80K0.74×
35Washington~100K0.73×
36Wisconsin~100K0.72×
37Maryland~100K0.71×
38Connecticut~70K0.71×
39Hawaii~30K0.70×
40New Mexico~30K0.66×
41Rhode Island~20K0.66×
42New York~300K0.65×
43Colorado~90K0.64×
44Utah~50K0.63×
45Washington, District of Columbia~20K0.60×
46Massachusetts~100K0.56×
47New Jersey~100K0.54×
48California~500K0.48×
49Nevada~40K0.45×
50Arizona~80K0.43×
Fig. 06

Affinity by region

Affinity by region — Mower, United States
0.43×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mower audience
#·InterestCategoryAffinity×
01MakitaHome & Garden6.88×
02ChainsawHome & Garden5.84×
03LoggingTechnology & Electronics4.98×
04Discount TireShopping4.57×
05Rural KingHome & Garden4.35×
06Tractor Supply CompanyShopping4.15×
07Diesel engineCars & Mobility3.76×
08Hardware storeHome & Garden3.47×
09Ace HardwareHome & Garden3.40×
10NASDAQBusiness & Career3.35×
11AuctionShopping3.08×
12MenardsHome & Garden3.04×
13Real propertyHome & Garden2.81×
14Used carCars & Mobility2.62×
15CarGurusCars & Mobility2.50×
16Air conditioningTechnology & Electronics2.46×
17Financial servicesBusiness & Career2.12×
18AutoZoneCars & Mobility1.93×
19SUVsCars & Mobility1.78×
20BankingBusiness & Career1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mower audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.54×
Career OrientationPOWER1.86×
Early Adopter MentalityPOWER1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mower audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.26×
MindfulnessBALANCE0.65×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mower have in United States?

Mower has an estimated audience of 9,198,994 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Mower fans?

22.6% of Mower fans are female, 77.4% are male, with an average age of 46.2 years.

03

Which brands do Mower fans like most?

Mower fans show strongest brand affinity for Discount Tire (4.57×), Ace Hardware (3.4×), and Tractor Supply Company (4.15×) over the country average.

04

Where do Mower fans live in United States?

Mower fans in United States are most concentrated in Texas (reach ~900K), Florida (reach ~500K), and California (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Mower fans also like?

Beyond Mower itself, the audience over-indexes on Ace Hardware (3.4×), Tractor Supply Company (4.15×), Hardware store (3.47×), and Menards (3.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Mower audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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