Mower Audience in Germany
A data profile of the people who buy, follow and care about Mower in Germany — modelled from more than twelve digital signal sources. Mower has an estimated audience of 453,003 people in Germany.
The average Mower fan in Germany is 43.0 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include ImmoScout24, Lawn mower, Terraced house, with strongest over-indexing on ImmoScout24 (12.06× the country average).
Demographically, the Mower audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mower fan in Germany is more male, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for ImmoScout24.
At a glance
The key figures that characterise the Mower profile in Germany.
Search interest · 12-month trend
Demographics of Mower fans
27.3% are female, 72.7% are male, average age 43.0.
Gender split
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 43.0 |
| Estimated audience size | 453,003 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 31% |
Worldwide distribution
of the worldwide Mower audience comes from Germany.
| Country | Share |
|---|---|
| United States | 47.3% |
| Australia | 6.1% |
| United Kingdom | 5.3% |
Geography
Where the Mower audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~20K | 1.92× | |
| 02 | Bayern | ~100K | 1.46× | |
| 03 | Saarland | ~8K | 1.44× | |
| 04 | Baden-Württemberg | ~90K | 1.40× | |
| 05 | Sachsen | ~30K | 1.30× | |
| 06 | Rheinland-Pfalz | ~30K | 1.11× | |
| 07 | Sachsen-Anhalt | ~10K | 1.07× | |
| 08 | Brandenburg | ~10K | 1.06× | |
| 09 | Mecklenburg-Vorpommern | ~9K | 1.02× | |
| 10 | Hessen | ~30K | 0.84× | |
| 11 | Niedersachsen | ~40K | 0.83× | |
| 12 | Bremen | ~3K | 0.74× | |
| 13 | Schleswig-Holstein | ~10K | 0.69× | |
| 14 | Nordrhein-Westfalen | ~60K | 0.58× | |
| 15 | Hamburg | ~6K | 0.55× | |
| 16 | Berlin | ~10K | 0.49× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mower audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leaf blower | Home & Garden | 34.81× | ||
| 02 | Air Wick | Home & Garden | 25.87× | ||
| 03 | Lawn mower | Home & Garden | 25.68× | ||
| 04 | Air purifier | Home & Garden | 12.67× | ||
| 05 | ImmoScout24 | Home & Garden | 12.06× | ||
| 06 | John Deere | Cars & Mobility | 10.59× | ||
| 07 | Fertilizer | Home & Garden | 10.26× | ||
| 08 | Semi-detached | Home & Garden | 8.28× | ||
| 09 | Forestry | Home & Garden | 8.21× | ||
| 10 | Chainsaw | Home & Garden | 7.99× | ||
| 11 | Greenhouse | Home & Garden | 7.91× | ||
| 12 | Terraced house | Home & Garden | 7.16× | ||
| 13 | Würth | Home & Garden | 5.59× | ||
| 14 | Thomann | Shopping | 5.49× | ||
| 15 | Garden centre | Home & Garden | 4.27× | ||
| 16 | Ornamental plant | Home & Garden | 3.97× | ||
| 17 | Houseplant | Home & Garden | 3.88× | ||
| 18 | FRITZ!Box | Technology & Electronics | 2.96× | ||
| 19 | Hornbach | Shopping | 2.50× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 2.20× |
Personality of the Mower audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.07× | |
| DIY Mentality | THRILL | 1.95× | |
| Patriotism | CONSERVATISM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.62× | |
| Price Sensitivity | PREMIUM | 0.66× | |
| Mindfulness | BALANCE | 0.76× |
Frequently asked questions
How many fans does Mower have in Germany?
Mower has an estimated audience of 453,003 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Mower fans?
27.3% of Mower fans are female, 72.7% are male, with an average age of 43.0 years.
Which brands do Mower fans like most?
Mower fans show strongest brand affinity for ImmoScout24 (12.06×), Lawn mower (25.68×), and Terraced house (7.16×) over the country average.
Where do Mower fans live in Germany?
Mower fans in Germany are most concentrated in Bayern (reach ~100K), Baden-Württemberg (reach ~90K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Mower fans also like?
Beyond Mower itself, the audience over-indexes on Lawn mower (25.68×), Terraced house (7.16×), Forestry (8.21×), and Fertilizer (10.26×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
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- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Mower audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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