Mower Audience in Germany
Mower has an estimated audience of 453,003 people in Germany. 27.3% are female, 72.7% are male, average age 43.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Jack White, CAC 40, Israel, Stucco, Urban horticulture.
The average Mower fan in Germany is 43.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Jack White, CAC 40, Israel, with strongest over-indexing on Jack White (2.69× the country average). Demographically, the Mower audience skews more male with an average age of 43.0, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Mower fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 43.0 |
| Estimated audience size | 453,003 |
Audience persona
The typical Mower fan in Germany is more male, around 43.0 years old, with strong DIY Mentality tendencies and a notable affinity for Jack White.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 110,445 | 1.52× |
| Baden-Württemberg | 89,410 | 1.45× |
| Nordrhein-Westfalen | 56,718 | 0.57× |
| Niedersachsen | 36,171 | 0.82× |
| Sachsen | 29,706 | 1.34× |
| Hessen | 28,372 | 0.82× |
| Rheinland-Pfalz | 25,464 | 1.12× |
| Thüringen | 22,770 | 1.97× |
| Brandenburg | 14,986 | 1.07× |
| Sachsen-Anhalt | 12,444 | 1.06× |
| Schleswig-Holstein | 10,404 | 0.64× |
| Mecklenburg-Vorpommern | 8,686 | 1× |
| Saarland | 8,094 | 1.46× |
| Berlin | 7,977 | 0.39× |
| Hamburg | 4,462 | 0.44× |
| Bremen | 1,292 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jack White | 2.69× | Movies & TV |
| CAC 40 | 1.73× | Business & Career |
| Israel | 2.08× | Travel & Leisure |
| Stucco | 2.64× | Home & Garden |
| Urban horticulture | 1.77× | Home & Garden |
| Urban Outfitters | 1.61× | Shopping |
| Erasmus+ | 6.25× | Business & Career |
| MK | 2.57× | Music & Radio |
| Icon (magazine) | 2.12× | Arts & Culture |
| Corfu (regional unit) | 2.44× | Travel & Leisure |
| New Era (Namibia) | 3.22× | News |
| Ensiferum | 8.8× | Music & Radio |
| Hipster | 4.24× | Politics & Society |
| Sixx | 1.81× | Movies & TV |
| Emmi Pikler | 6.8× | Health |
| Coworking | 2.18× | Business & Career |
| Jane Eyre (1996 film) | 3.93× | Movies & TV |
| Vijesti.ba | 2.12× | News |
| Esra Erol | 2.62× | Movies & TV |
| Free University of Berlin | 1.67× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.85 |
| Quality Awareness | PREMIUM | 2.3 |
| Luxury Orientation | PREMIUM | 1.73 |
| Patriotism | CONSERVATISM | 1.58 |
| Sustainability | BALANCE | 1.55 |
| Convenience Orientation | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.3% |
| Australia | 6.1% |
| United Kingdom | 5.3% |
See Mower audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mower have in Germany?
Mower has an estimated audience of 453,003 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Mower fans?
27.3% of Mower fans are female, 72.7% are male, with an average age of 43.0 years.
Which brands do Mower fans like most?
Mower fans show strongest brand affinity for Jack White (2.69×), CAC 40 (1.73×), and Israel (2.08×) over the country average.
Where do Mower fans live in Germany?
Mower fans in Germany are most concentrated in Bayern (reach 110,445), Baden-Württemberg (reach 89,410), and Nordrhein-Westfalen (reach 56,718). These three regions account for the largest share of the active audience.
What other brands do Mower fans also like?
Beyond Mower itself, the audience over-indexes on CAC 40 (1.73×), Israel (2.08×), Stucco (2.64×), and Urban horticulture (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.