John Deere Audience in Germany
John Deere has an estimated audience of 1,405,693 people in Germany. 32.7% are female, 67.3% are male, average age 36.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: John Deere (inventor), Combine harvester, Agribusiness, New Holland Agriculture, Agricultural engineering.
The average John Deere fan in Germany is 36.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include John Deere (inventor), Combine harvester, Agribusiness, with strongest over-indexing on John Deere (inventor) (42.56× the country average). Demographically, the John Deere audience skews more male with an average age of 36.5, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of John Deere fans
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 36.5 |
| Estimated audience size | 1,405,693 |
Audience persona
The typical John Deere fan in Germany is more male, around 36.5 years old, with strong DIY Mentality tendencies and a notable affinity for John Deere (inventor).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 426,659 | 1.56× |
| Baden-Württemberg | 358,957 | 1.54× |
| Nordrhein-Westfalen | 307,967 | 0.83× |
| Niedersachsen | 222,058 | 1.34× |
| Hessen | 126,217 | 0.97× |
| Rheinland-Pfalz | 124,607 | 1.46× |
| Sachsen | 66,779 | 0.8× |
| Schleswig-Holstein | 63,389 | 1.04× |
| Brandenburg | 46,915 | 0.89× |
| Sachsen-Anhalt | 44,107 | 1× |
| Thüringen | 42,207 | 0.97× |
| Mecklenburg-Vorpommern | 39,014 | 1.2× |
| Berlin | 34,759 | 0.46× |
| Hamburg | 25,451 | 0.66× |
| Saarland | 19,190 | 0.92× |
| Bremen | 5,857 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Deere (inventor) | 42.56× | Cars & Mobility |
| Combine harvester | 25.92× | Business & Career |
| Agribusiness | 24.76× | Politics & Society |
| New Holland Agriculture | 33.28× | Cars & Mobility |
| Agricultural engineering | 16.72× | Business & Career |
| Insecticide | 33.36× | Home & Garden |
| Agronomy | 17.35× | Home & Garden |
| Dairy farming | 25× | Food & Beverages |
| Pig farming | 31.27× | Politics & Society |
| Poultry farming | 15.98× | Politics & Society |
| Tractor | 12.18× | Cars & Mobility |
| Traktor | 26.82× | Music & Radio |
| Loader (equipment) | 23.81× | Cars & Mobility |
| Agricultural science | 18.74× | Business & Career |
| Agricultural machinery | 13.35× | Cars & Mobility |
| Fertilizer | 14.64× | Home & Garden |
| Animal husbandry | 9.63× | Politics & Society |
| Intensive farming | 42.04× | Food & Beverages |
| Heavy equipment | 9.97× | Home & Garden |
| Rural area | 11.13× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.62 |
| Patriotism | CONSERVATISM | 1.58 |
| Need for Security | CONSERVATISM | 1.17 |
| Sports Activity | POWER | 1 |
| Convenience Orientation | PREMIUM | 0.96 |
| Career Orientation | POWER | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.0% |
| Brazil | 6.8% |
| Germany | 6.1% |
See John Deere audiences in other countries
More Commercial vehicles audiences in Germany
- Fendt (1,248,587)
- Volkswagen Commercial Vehicles (1,183,907)
- Claas (897,861)
- New Holland Agriculture (830,445)
- Massey Ferguson (727,891)
Frequently asked questions
How many fans does John Deere have in Germany?
John Deere has an estimated audience of 1,405,693 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of John Deere fans?
32.7% of John Deere fans are female, 67.3% are male, with an average age of 36.5 years.
Which brands do John Deere fans like most?
John Deere fans show strongest brand affinity for John Deere (inventor) (42.56×), Combine harvester (25.92×), and Agribusiness (24.76×) over the country average.
Where do John Deere fans live in Germany?
John Deere fans in Germany are most concentrated in Bayern (reach 426,659), Baden-Württemberg (reach 358,957), and Nordrhein-Westfalen (reach 307,967). These three regions account for the largest share of the active audience.
What other brands do John Deere fans also like?
Beyond John Deere itself, the audience over-indexes on Combine harvester (25.92×), Agribusiness (24.76×), New Holland Agriculture (33.28×), and Agricultural engineering (16.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for John Deere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.