Rascasse Audience Intelligence

John Deere Target Market in Germany

A data profile of the people who buy, follow and care about John Deere in Germany — modelled from more than twelve digital signal sources. John Deere has an estimated audience of 1,670,332 people in Germany.

#1among Commercial vehicles in Germany#502among Brand in Germany#194in Cars & Mobility

The average John Deere fan in Germany is 36.5 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include John Deere (inventor), Combine harvester, Agribusiness, with strongest over-indexing on John Deere (inventor) (42.56× the country average).

Demographically, the John Deere audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical John Deere fan in Germany is more male, around 36.5 years old, with strong Community Orientation tendencies and a notable affinity for John Deere (inventor).

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Deere profile in Germany.

Audience size
1.7M
in Germany
Gender
32.7%♀
67.3% male
Age
36.5
average years
Country rank
#4014
Brand in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of John Deere

32.7% are female, 67.3% are male, average age 36.5.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for John Deere audience in Germany
MetricValue
Female32.7%
Male67.3%
Average age36.5
Estimated audience size1,670,332
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the John Deere audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

6.1%

of the worldwide John Deere audience comes from Germany.

Worldwide audience distribution share by country for John Deere
CountryShare
United States36.5%
Brazil7.4%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Deere audience in Germany is strongest.

Fig. 05

Top regions by affinity

John Deere customers by region in Germany
#RegionReachAffinity×
01Bayern~400K1.52×
02Baden-Württemberg~400K1.51×
03Rheinland-Pfalz~100K1.45×
04Niedersachsen~200K1.33×
05Mecklenburg-Vorpommern~40K1.23×
06Schleswig-Holstein~60K1.04×
07Sachsen-Anhalt~50K1.03×
08Thüringen~40K0.99×
09Hessen~100K0.97×
10Saarland~20K0.96×
11Brandenburg~50K0.89×
12Nordrhein-Westfalen~300K0.81×
13Sachsen~70K0.79×
14Hamburg~30K0.65×
15Bremen~7K0.47×
16Berlin~30K0.44×
Fig. 06

Affinity by region

Affinity by region — John Deere, Germany
0.44×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Deere audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Deere audience
#·InterestCategoryAffinity×
01John Deere (inventor)Cars & Mobility42.56×
02Intensive farmingFood & Beverages42.04×
03InsecticideHome & Garden33.36×
04New Holland AgricultureCars & Mobility33.28×
05Pig farmingPolitics & Society31.27×
06TraktorMusic & Radio26.82×
07Combine harvesterBusiness & Career25.92×
08Dairy farmingFood & Beverages25.00×
09AgribusinessPolitics & Society24.76×
10Loader (equipment)Cars & Mobility23.81×
11Agricultural scienceBusiness & Career18.74×
12AgronomyHome & Garden17.35×
13Agricultural engineeringBusiness & Career16.72×
14Poultry farmingPolitics & Society15.98×
15FertilizerHome & Garden14.64×
16Agricultural machineryCars & Mobility13.35×
17TractorCars & Mobility12.18×
18Rural areaTravel & Leisure11.13×
19Heavy equipmentHome & Garden9.97×
20Animal husbandryPolitics & Society9.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Deere audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Deere audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN5.26×
PatriotismCONSERVATISM2.00×
DIY MentalityTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Deere audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
Price SensitivityPREMIUM0.87×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is John Deere's target market in Germany?

John Deere's target market in Germany covers an estimated 1,670,332 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of John Deere customers?

32.7% of the John Deere audience are female, 67.3% are male, with an average age of 36.5 years.

03

Which brands do John Deere fans like most?

John Deere fans show strongest brand affinity for John Deere (inventor) (42.56×), Combine harvester (25.92×), and Agribusiness (24.76×) over the country average.

04

Where do John Deere fans live in Germany?

John Deere fans in Germany are most concentrated in Bayern (reach ~400K), Baden-Württemberg (reach ~400K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do John Deere fans also like?

Beyond John Deere itself, the audience over-indexes on Combine harvester (25.92×), Agribusiness (24.76×), New Holland Agriculture (33.28×), and Agricultural engineering (16.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Commercial vehicles audiences in Germany

See John Deere audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for John Deere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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