Volkswagen Commercial Vehicles Audience in Germany
Volkswagen Commercial Vehicles has an estimated audience of 2,086 people in Germany. 26.9% are female, 73.1% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: FRITZ!Box, Tagesschau, Lieferando.de, Postbank, Esso.
The average Volkswagen Commercial Vehicles fan in Germany is 44.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include FRITZ!Box, Tagesschau, Lieferando.de, with strongest over-indexing on FRITZ!Box (4.04× the country average). Demographically, the Volkswagen Commercial Vehicles audience skews more male with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of Volkswagen Commercial Vehicles fans
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 44.1 |
| Estimated audience size | 2,086 |
Audience persona
The typical Volkswagen Commercial Vehicles fan in Germany is more male, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 250,333 | 0.97× |
| Bayern | 248,880 | 1.31× |
| Niedersachsen | 243,969 | 2.12× |
| Baden-Württemberg | 175,980 | 1.09× |
| Hessen | 107,872 | 1.2× |
| Rheinland-Pfalz | 56,254 | 0.95× |
| Schleswig-Holstein | 54,415 | 1.28× |
| Berlin | 31,565 | 0.6× |
| Brandenburg | 31,544 | 0.86× |
| Sachsen | 31,289 | 0.54× |
| Thüringen | 31,197 | 1.03× |
| Hamburg | 30,063 | 1.12× |
| Sachsen-Anhalt | 27,947 | 0.91× |
| Mecklenburg-Vorpommern | 19,773 | 0.87× |
| Bremen | 7,459 | 0.74× |
| Saarland | 6,048 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 4.04× | Technology & Electronics |
| Tagesschau | 2.46× | Movies & TV |
| Lieferando.de | 2.83× | Food & Beverages |
| Postbank | 2.79× | Business & Career |
| Esso | 4.33× | Cars & Mobility |
| Benefit corporation | 13.09× | Business & Career |
| Electronic funds transfer | 2.11× | Business & Career |
| EBay | 1.6× | Shopping |
| Deutsche Bank | 2.53× | Business & Career |
| Hornbach | 1.77× | Shopping |
| Child safety seat | 3.5× | Kids & Family |
| WeTransfer | 2.87× | Internet & Social Media |
| Vodafone | 1.74× | Technology & Electronics |
| Love Actually | 4.5× | Movies & TV |
| sheego | 5.34× | Fashion & Accessoires |
| Banya (sauna) | 13.23× | Home & Garden |
| Armedangels | 4.92× | Fashion & Accessoires |
| Western Union | 2.45× | Business & Career |
| Godzilla | 2.21× | Movies & TV |
| RVs | 1.68× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.51 |
| Patriotism | CONSERVATISM | 1.46 |
| Luxury Orientation | PREMIUM | 1.45 |
| Need for Security | CONSERVATISM | 1.39 |
| Sustainability | BALANCE | 1.15 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 65.9% |
| China | 10.4% |
| Germany | 2.6% |
See Volkswagen Commercial Vehicles audiences in other countries
- Volkswagen Commercial Vehicles — United States
- Volkswagen Commercial Vehicles — United Kingdom
- Volkswagen Commercial Vehicles — France
- Volkswagen Commercial Vehicles — Italy
- Volkswagen Commercial Vehicles — Spain
- Volkswagen Commercial Vehicles — Brazil
- Volkswagen Commercial Vehicles — Japan
- Volkswagen Commercial Vehicles — South Korea
- Volkswagen Commercial Vehicles — India
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Fendt (1,248,587)
- Claas (897,861)
- New Holland Agriculture (830,445)
- Massey Ferguson (727,891)
Frequently asked questions
How many fans does Volkswagen Commercial Vehicles have in Germany?
Volkswagen Commercial Vehicles has an estimated audience of 2,086 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volkswagen Commercial Vehicles fans?
26.9% of Volkswagen Commercial Vehicles fans are female, 73.1% are male, with an average age of 44.1 years.
Which brands do Volkswagen Commercial Vehicles fans like most?
Volkswagen Commercial Vehicles fans show strongest brand affinity for FRITZ!Box (4.04×), Tagesschau (2.46×), and Lieferando.de (2.83×) over the country average.
Where do Volkswagen Commercial Vehicles fans live in Germany?
Volkswagen Commercial Vehicles fans in Germany are most concentrated in Nordrhein-Westfalen (reach 250,333), Bayern (reach 248,880), and Niedersachsen (reach 243,969). These three regions account for the largest share of the active audience.
What other brands do Volkswagen Commercial Vehicles fans also like?
Beyond Volkswagen Commercial Vehicles itself, the audience over-indexes on Tagesschau (2.46×), Lieferando.de (2.83×), Postbank (2.79×), and Esso (4.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volkswagen Commercial Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.