Fendt Audience in Germany
Fendt has an estimated audience of 1,248,587 people in Germany. 33.4% are female, 66.6% are male, average age 35.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Borussia Dortmund, Tractor, Immobilien, Horse training, Agricultural machinery.
The average Fendt fan in Germany is 35.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Borussia Dortmund, Tractor, Immobilien, with strongest over-indexing on Borussia Dortmund (3.84× the country average). Demographically, the Fendt audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of Fendt fans
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 35.8 |
| Estimated audience size | 1,248,587 |
Audience persona
The typical Fendt fan in Germany is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 515,073 | 2.57× |
| Baden-Württemberg | 256,253 | 1.5× |
| Nordrhein-Westfalen | 228,182 | 0.84× |
| Niedersachsen | 193,167 | 1.59× |
| Hessen | 93,099 | 0.98× |
| Rheinland-Pfalz | 65,008 | 1.04× |
| Schleswig-Holstein | 61,612 | 1.37× |
| Sachsen | 45,711 | 0.75× |
| Thüringen | 28,463 | 0.89× |
| Brandenburg | 25,621 | 0.66× |
| Sachsen-Anhalt | 24,224 | 0.75× |
| Mecklenburg-Vorpommern | 23,599 | 0.99× |
| Berlin | 19,731 | 0.35× |
| Hamburg | 19,686 | 0.7× |
| Saarland | 9,576 | 0.62× |
| Bremen | 4,189 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.84× | Sports |
| Tractor | 11.48× | Cars & Mobility |
| Immobilien | 7.86× | Business & Career |
| Horse training | 7.08× | Pets & Animals |
| Agricultural machinery | 12.29× | Cars & Mobility |
| Equine nutrition | 7.13× | Pets & Animals |
| Horse & Rider | 6.32× | Pets & Animals |
| 2. Bundesliga | 4.41× | Sports |
| John Deere (inventor) | 15.4× | Cars & Mobility |
| Deutschrap | 6.92× | Music & Radio |
| Horse breeding | 5.45× | Pets & Animals |
| RB Leipzig | 5.5× | Sports |
| Pony | 6.49× | Pets & Animals |
| VfB Stuttgart | 4.15× | Sports |
| Claas | 14.16× | Cars & Mobility |
| Massey Ferguson | 15.36× | Cars & Mobility |
| Electrical wiring | 6.94× | Technology & Electronics |
| Case IH | 15.3× | Cars & Mobility |
| Beagle | 5.22× | Pets & Animals |
| Hamburger SV | 4.32× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.66 |
| Urban Lifestyle | OPEN | 1.18 |
| DIY Mentality | THRILL | 1.17 |
| Family Orientation | CONSERVATISM | 1.06 |
| Need for Security | CONSERVATISM | 1.06 |
| Sports Activity | POWER | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.4% |
| Italy | 10.5% |
| Brazil | 9.6% |
See Fendt audiences in other countries
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Volkswagen Commercial Vehicles (1,183,907)
- Claas (897,861)
- New Holland Agriculture (830,445)
- Massey Ferguson (727,891)
Frequently asked questions
How many fans does Fendt have in Germany?
Fendt has an estimated audience of 1,248,587 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Fendt fans?
33.4% of Fendt fans are female, 66.6% are male, with an average age of 35.8 years.
Which brands do Fendt fans like most?
Fendt fans show strongest brand affinity for Borussia Dortmund (3.84×), Tractor (11.48×), and Immobilien (7.86×) over the country average.
Where do Fendt fans live in Germany?
Fendt fans in Germany are most concentrated in Bayern (reach 515,073), Baden-Württemberg (reach 256,253), and Nordrhein-Westfalen (reach 228,182). These three regions account for the largest share of the active audience.
What other brands do Fendt fans also like?
Beyond Fendt itself, the audience over-indexes on Tractor (11.48×), Immobilien (7.86×), Horse training (7.08×), and Agricultural machinery (12.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fendt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.