Fendt Target Market in Germany
A data profile of the people who buy, follow and care about Fendt in Germany — modelled from more than twelve digital signal sources. Fendt has an estimated audience of 1,245,200 people in Germany.
The average Fendt fan in Germany is 35.8 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Tractor, Immobilien, Borussia Dortmund, with strongest over-indexing on Tractor (11.48× the country average).
Demographically, the Fendt audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Community Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Fendt fan in Germany is more male, around 35.8 years old, with strong Community Orientation tendencies and a notable affinity for Tractor.
At a glance
The key figures that characterise the Fendt profile in Germany.
Search interest · 12-month trend
Customer demographics of Fendt
33.4% are female, 66.6% are male, average age 35.8.
Gender split
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 35.8 |
| Estimated audience size | 1,245,200 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 13% |
Geography
Where the Fendt audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~500K | 2.58× | |
| 02 | Niedersachsen | ~200K | 1.58× | |
| 03 | Baden-Württemberg | ~300K | 1.48× | |
| 04 | Schleswig-Holstein | ~60K | 1.32× | |
| 05 | Rheinland-Pfalz | ~70K | 1.07× | |
| 06 | Mecklenburg-Vorpommern | ~20K | 1.00× | |
| 07 | Hessen | ~90K | 0.95× | |
| 08 | Thüringen | ~30K | 0.90× | |
| 09 | Nordrhein-Westfalen | ~200K | 0.83× | |
| 10 | Sachsen-Anhalt | ~20K | 0.77× | |
| 11 | Sachsen | ~50K | 0.76× | |
| 12 | Hamburg | ~20K | 0.72× | |
| 13 | Saarland | ~10K | 0.67× | |
| 14 | Brandenburg | ~30K | 0.66× | |
| 15 | Bremen | ~5K | 0.51× | |
| 16 | Berlin | ~20K | 0.36× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Fendt audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Deere (inventor) | Cars & Mobility | 15.40× | ||
| 02 | Massey Ferguson | Cars & Mobility | 15.36× | ||
| 03 | Case IH | Cars & Mobility | 15.30× | ||
| 04 | Claas | Cars & Mobility | 14.16× | ||
| 05 | Agricultural machinery | Cars & Mobility | 12.29× | ||
| 06 | Tractor | Cars & Mobility | 11.48× | ||
| 07 | Immobilien | Business & Career | 7.86× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 7.64× | ||
| 09 | Equine nutrition | Pets & Animals | 7.13× | ||
| 10 | Horse training | Pets & Animals | 7.08× | ||
| 11 | Electrical wiring | Technology & Electronics | 6.94× | ||
| 12 | Deutschrap | Music & Radio | 6.92× | ||
| 13 | Pony | Pets & Animals | 6.49× | ||
| 14 | Horse & Rider | Pets & Animals | 6.32× | ||
| 15 | RB Leipzig | Sports | 5.50× | ||
| 16 | Horse breeding | Pets & Animals | 5.45× | ||
| 17 | Borussia Mönchengladbach | Sports | 5.34× | ||
| 18 | 2. Bundesliga | Sports | 4.41× | ||
| 19 | VfB Stuttgart | Sports | 4.15× | ||
| 20 | Borussia Dortmund | Sports | 3.84× |
Personality of the Fendt audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.62× | |
| Risk Appetite | THRILL | 1.58× | |
| Patriotism | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.49× | |
| Convenience Orientation | PREMIUM | 0.51× | |
| Price Sensitivity | PREMIUM | 0.64× |
Frequently asked questions
Who is Fendt's target market in Germany?
Fendt's target market in Germany covers an estimated 1,245,200 people, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Fendt customers?
33.4% of the Fendt audience are female, 66.6% are male, with an average age of 35.8 years.
Which brands do Fendt fans like most?
Fendt fans show strongest brand affinity for Tractor (11.48×), Immobilien (7.86×), and Borussia Dortmund (3.84×) over the country average.
Where do Fendt fans live in Germany?
Fendt fans in Germany are most concentrated in Bayern (reach ~500K), Baden-Württemberg (reach ~300K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Fendt fans also like?
Beyond Fendt itself, the audience over-indexes on Immobilien (7.86×), Borussia Dortmund (3.84×), Horse training (7.08×), and Agricultural machinery (12.29×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Commercial vehicles audiences in Germany
- John Deere (1,670,333)
- Volkswagen Commercial Vehicles (1,386,128)
- Liebherr (1,021,962)
- Claas (900,562)
- New Holland Agriculture (827,207)
See Fendt audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fendt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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