Claas Audience in Germany
Claas has an estimated audience of 897,860 people in Germany. 38.7% are female, 61.3% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Massey Ferguson, Fendt, John Deere (inventor), Valtra, Case IH.
The average Claas fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Massey Ferguson, Fendt, John Deere (inventor), with strongest over-indexing on Massey Ferguson (19.99× the country average). Demographically, the Claas audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of Claas fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 35.7 |
| Estimated audience size | 897,860 |
Audience persona
The typical Claas fan in Germany is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Massey Ferguson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 291,879 | 1.49× |
| Bayern | 221,370 | 1.53× |
| Niedersachsen | 158,734 | 1.82× |
| Baden-Württemberg | 144,298 | 1.18× |
| Hessen | 60,173 | 0.88× |
| Schleswig-Holstein | 37,520 | 1.16× |
| Sachsen | 35,347 | 0.8× |
| Rheinland-Pfalz | 34,848 | 0.77× |
| Thüringen | 23,628 | 1.03× |
| Brandenburg | 22,828 | 0.82× |
| Berlin | 22,035 | 0.55× |
| Sachsen-Anhalt | 20,987 | 0.9× |
| Hamburg | 20,594 | 1.01× |
| Mecklenburg-Vorpommern | 17,116 | 1× |
| Saarland | 6,475 | 0.59× |
| Bremen | 3,512 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Massey Ferguson | 19.99× | Cars & Mobility |
| Fendt | 14.22× | Cars & Mobility |
| John Deere (inventor) | 14.98× | Cars & Mobility |
| Valtra | 23.16× | Cars & Mobility |
| Case IH | 18.27× | Cars & Mobility |
| Deutz-Fahr | 18.51× | Cars & Mobility |
| Farmer | 8.25× | Home & Garden |
| Kubota | 16.61× | Cars & Mobility |
| New Holland Agriculture | 14.63× | Cars & Mobility |
| Agricultural engineering | 7.28× | Business & Career |
| Milling (machining) | 10.44× | Business & Career |
| AutoScout24 | 2.75× | Cars & Mobility |
| Organic farming | 3.76× | Food & Beverages |
| Germany | 1.63× | Travel & Leisure |
| Combine harvester | 6.12× | Business & Career |
| AGCO | 16.09× | Cars & Mobility |
| Bauhaus | 2.28× | Shopping |
| Agribusiness | 5.69× | Politics & Society |
| Tractor | 4.6× | Cars & Mobility |
| Battery (electricity) | 6.67× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.58 |
| DIY Mentality | THRILL | 1.55 |
| Need for Security | CONSERVATISM | 1.11 |
| Family Orientation | CONSERVATISM | 0.94 |
| Travelling | THRILL | 0.92 |
| Sports Activity | POWER | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.9% |
| Italy | 9.9% |
| France | 8.5% |
See Claas audiences in other countries
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Fendt (1,248,587)
- Volkswagen Commercial Vehicles (1,183,907)
- New Holland Agriculture (830,445)
- Massey Ferguson (727,891)
Frequently asked questions
How many fans does Claas have in Germany?
Claas has an estimated audience of 897,860 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Claas fans?
38.7% of Claas fans are female, 61.3% are male, with an average age of 35.7 years.
Which brands do Claas fans like most?
Claas fans show strongest brand affinity for Massey Ferguson (19.99×), Fendt (14.22×), and John Deere (inventor) (14.98×) over the country average.
Where do Claas fans live in Germany?
Claas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 291,879), Bayern (reach 221,370), and Niedersachsen (reach 158,734). These three regions account for the largest share of the active audience.
What other brands do Claas fans also like?
Beyond Claas itself, the audience over-indexes on Fendt (14.22×), John Deere (inventor) (14.98×), Valtra (23.16×), and Case IH (18.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Claas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.