Claas Target Market in Germany
A data profile of the people who buy, follow and care about Claas in Germany — modelled from more than twelve digital signal sources. Claas has an estimated audience of 900,561 people in Germany.
The average Claas fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Massey Ferguson, Fendt, Valtra, with strongest over-indexing on Massey Ferguson (19.99× the country average).
Demographically, the Claas audience skews more male with an average age of 35.7, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Claas fan in Germany is more male, around 35.7 years old, with strong DIY Mentality tendencies and a notable affinity for Massey Ferguson.
At a glance
The key figures that characterise the Claas profile in Germany.
Search interest · 12-month trend
Customer demographics of Claas
38.7% are female, 61.3% are male, average age 35.7.
Gender split
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 35.7 |
| Estimated audience size | 900,561 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 13% |
Geography
Where the Claas audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~200K | 1.80× | |
| 02 | Nordrhein-Westfalen | ~300K | 1.59× | |
| 03 | Bayern | ~200K | 1.46× | |
| 04 | Schleswig-Holstein | ~40K | 1.18× | |
| 05 | Baden-Württemberg | ~100K | 1.13× | |
| 06 | Mecklenburg-Vorpommern | ~20K | 1.05× | |
| 07 | Thüringen | ~20K | 1.03× | |
| 08 | Hamburg | ~20K | 0.99× | |
| 09 | Sachsen-Anhalt | ~20K | 0.95× | |
| 10 | Brandenburg | ~20K | 0.85× | |
| 11 | Hessen | ~60K | 0.84× | |
| 12 | Sachsen | ~40K | 0.81× | |
| 13 | Rheinland-Pfalz | ~30K | 0.77× | |
| 14 | Saarland | ~7K | 0.64× | |
| 15 | Bremen | ~5K | 0.61× | |
| 16 | Berlin | ~20K | 0.52× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Claas audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valtra | Cars & Mobility | 23.16× | ||
| 02 | Massey Ferguson | Cars & Mobility | 19.99× | ||
| 03 | Deutz-Fahr | Cars & Mobility | 18.51× | ||
| 04 | Case IH | Cars & Mobility | 18.27× | ||
| 05 | Kubota | Cars & Mobility | 16.61× | ||
| 06 | AGCO | Cars & Mobility | 16.09× | ||
| 07 | John Deere (inventor) | Cars & Mobility | 14.98× | ||
| 08 | New Holland Agriculture | Cars & Mobility | 14.63× | ||
| 09 | Fendt | Cars & Mobility | 14.22× | ||
| 10 | Milling (machining) | Business & Career | 10.44× | ||
| 11 | Farmer | Home & Garden | 8.25× | ||
| 12 | Agricultural engineering | Business & Career | 7.28× | ||
| 13 | Battery (electricity) | Home & Garden | 6.67× | ||
| 14 | Combine harvester | Business & Career | 6.12× | ||
| 15 | Agribusiness | Politics & Society | 5.69× | ||
| 16 | Tractor | Cars & Mobility | 4.60× | ||
| 17 | Organic farming | Food & Beverages | 3.76× | ||
| 18 | AutoScout24 | Cars & Mobility | 2.75× | ||
| 19 | Bauhaus | Shopping | 2.28× | ||
| 20 | Germany | Travel & Leisure | 1.63× |
Personality of the Claas audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.91× | |
| Quality Awareness | PREMIUM | 1.43× | |
| Sustainability | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.82× | |
| Design Affinity | PREMIUM | 0.83× | |
| Mindfulness | BALANCE | 0.86× |
Frequently asked questions
Who is Claas's target market in Germany?
Claas's target market in Germany covers an estimated 900,561 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Claas customers?
38.7% of the Claas audience are female, 61.3% are male, with an average age of 35.7 years.
Which brands do Claas fans like most?
Claas fans show strongest brand affinity for Massey Ferguson (19.99×), Fendt (14.22×), and Valtra (23.16×) over the country average.
Where do Claas fans live in Germany?
Claas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Claas fans also like?
Beyond Claas itself, the audience over-indexes on Fendt (14.22×), Valtra (23.16×), John Deere (inventor) (14.98×), and Case IH (18.27×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Commercial vehicles audiences in Germany
- John Deere (1,670,333)
- Volkswagen Commercial Vehicles (1,386,128)
- Fendt (1,245,200)
- Liebherr (1,021,962)
- New Holland Agriculture (827,207)
See Claas audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Claas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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