Rascasse Audience Intelligence

AGCO Target Market in Germany

A data profile of the people who buy, follow and care about AGCO in Germany — modelled from more than twelve digital signal sources. AGCO has an estimated audience of 334,229 people in Germany.

#18among Commercial vehicles in Germany#2046among Brand in Germany#721in Cars & Mobility

The average AGCO fan in Germany is 35.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include landwirt.com, Combine harvester, John Deere (inventor), with strongest over-indexing on landwirt.com (34.71× the country average).

Demographically, the AGCO audience skews more male with an average age of 35.3, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical AGCO fan in Germany is more male, around 35.3 years old, with strong DIY Mentality tendencies and a notable affinity for landwirt.com.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AGCO profile in Germany.

Audience size
334K
in Germany
Gender
28.5%♀
71.5% male
Age
35.3
average years
Country rank
#16059
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AGCO

28.5% are female, 71.5% are male, average age 35.3.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for AGCO audience in Germany
MetricValue
Female28.5%
Male71.5%
Average age35.3
Estimated audience size334,229
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the AGCO audience in Germany
Age bracketShare%
16-1928%
20-2923%
30-3920%
40-4917%
50+12%
Fig. 04

Worldwide distribution

9.3%

of the worldwide AGCO audience comes from Germany.

Worldwide audience distribution share by country for AGCO
CountryShare
United States31.5%
Brazil12.3%
Germany9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AGCO audience in Germany is strongest.

Fig. 05

Top regions by affinity

AGCO customers by region in Germany
#RegionReachAffinity×
01Bayern~200K2.80×
02Baden-Württemberg~60K1.38×
03Niedersachsen~40K1.37×
04Hessen~30K1.36×
05Sachsen-Anhalt~9K1.01×
06Rheinland-Pfalz~20K0.90×
07Nordrhein-Westfalen~70K0.89×
08Schleswig-Holstein~10K0.88×
09Sachsen~10K0.87×
10Hamburg~7K0.87×
11Saarland~3K0.84×
12Mecklenburg-Vorpommern~5K0.82×
13Thüringen~7K0.80×
14Bremen~2K0.80×
15Berlin~9K0.63×
16Brandenburg~7K0.63×
Fig. 06

Affinity by region

Affinity by region — AGCO, Germany
0.63×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AGCO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AGCO audience
#·InterestCategoryAffinity×
01landwirt.comHome & Garden34.71×
02ValtraCars & Mobility29.29×
03John Deere (inventor)Cars & Mobility22.09×
04Case IHCars & Mobility19.40×
05KubotaCars & Mobility18.21×
06Combine harvesterBusiness & Career15.51×
07Agricultural scienceBusiness & Career15.49×
08Pig farmingPolitics & Society12.92×
09FendtCars & Mobility11.70×
10Agricultural engineeringBusiness & Career11.62×
11FertilizerHome & Garden11.34×
12Rural areaTravel & Leisure10.86×
13Vegetable GardeningFood & Beverages9.73×
14FarmerHome & Garden8.25×
15AgribusinessPolitics & Society7.46×
16CattlePets & Animals6.47×
17LivestockPets & Animals5.96×
18CropHome & Garden5.87×
19ImmoScout24Home & Garden3.16×
20BundesligaSports2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AGCO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AGCO audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.70×
PatriotismCONSERVATISM1.50×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AGCO audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Early Adopter MentalityPOWER1.01×
Price SensitivityPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AGCO's target market in Germany?

AGCO's target market in Germany covers an estimated 334,229 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of AGCO customers?

28.5% of the AGCO audience are female, 71.5% are male, with an average age of 35.3 years.

03

Which brands do AGCO fans like most?

AGCO fans show strongest brand affinity for landwirt.com (34.71×), Combine harvester (15.51×), and John Deere (inventor) (22.09×) over the country average.

04

Where do AGCO fans live in Germany?

AGCO fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do AGCO fans also like?

Beyond AGCO itself, the audience over-indexes on Combine harvester (15.51×), John Deere (inventor) (22.09×), Agricultural engineering (11.62×), and Valtra (29.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Commercial vehicles audiences in Germany

See AGCO audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for AGCO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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