AGCO Audience in Germany
AGCO has an estimated audience of 335,920 people in Germany. 28.5% are female, 71.5% are male, average age 35.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: landwirt.com, Combine harvester, John Deere (inventor), Agricultural engineering, Valtra.
The average AGCO fan in Germany is 35.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include landwirt.com, Combine harvester, John Deere (inventor), with strongest over-indexing on landwirt.com (34.71× the country average). Demographically, the AGCO audience skews more male with an average age of 35.3, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of AGCO fans
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 35.3 |
| Estimated audience size | 335,920 |
Audience persona
The typical AGCO fan in Germany is more male, around 35.3 years old, with strong DIY Mentality tendencies and a notable affinity for landwirt.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 154,497 | 2.86× |
| Nordrhein-Westfalen | 66,655 | 0.91× |
| Baden-Württemberg | 63,109 | 1.38× |
| Niedersachsen | 44,762 | 1.37× |
| Hessen | 36,871 | 1.44× |
| Rheinland-Pfalz | 14,856 | 0.88× |
| Sachsen | 13,291 | 0.81× |
| Schleswig-Holstein | 10,377 | 0.86× |
| Berlin | 8,910 | 0.59× |
| Sachsen-Anhalt | 8,859 | 1.02× |
| Hamburg | 6,665 | 0.88× |
| Thüringen | 6,069 | 0.71× |
| Brandenburg | 4,776 | 0.46× |
| Mecklenburg-Vorpommern | 4,533 | 0.71× |
| Saarland | 2,709 | 0.66× |
| Bremen | 1,358 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| landwirt.com | 34.71× | Home & Garden |
| Combine harvester | 15.51× | Business & Career |
| John Deere (inventor) | 22.09× | Cars & Mobility |
| Agricultural engineering | 11.62× | Business & Career |
| Valtra | 29.29× | Cars & Mobility |
| Agricultural science | 15.49× | Business & Career |
| Rural area | 10.86× | Travel & Leisure |
| Case IH | 19.4× | Cars & Mobility |
| Fertilizer | 11.34× | Home & Garden |
| Vegetable Gardening | 9.73× | Food & Beverages |
| Kubota | 18.21× | Cars & Mobility |
| Livestock | 5.96× | Pets & Animals |
| Farmer | 8.25× | Home & Garden |
| Fendt | 11.7× | Cars & Mobility |
| Cattle | 6.47× | Pets & Animals |
| Crop | 5.87× | Home & Garden |
| ImmoScout24 | 3.16× | Home & Garden |
| Agribusiness | 7.46× | Politics & Society |
| Pig farming | 12.92× | Politics & Society |
| Bundesliga | 2.17× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.69 |
| Patriotism | CONSERVATISM | 1.55 |
| Need for Security | CONSERVATISM | 1.15 |
| Risk Appetite | THRILL | 1.06 |
| Sports Activity | POWER | 0.98 |
| Pet Ownership | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| Brazil | 12.1% |
| Germany | 9.2% |
See AGCO audiences in other countries
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Fendt (1,248,587)
- Volkswagen Commercial Vehicles (1,183,907)
- Claas (897,861)
- New Holland Agriculture (830,445)
Frequently asked questions
How many fans does AGCO have in Germany?
AGCO has an estimated audience of 335,920 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of AGCO fans?
28.5% of AGCO fans are female, 71.5% are male, with an average age of 35.3 years.
Which brands do AGCO fans like most?
AGCO fans show strongest brand affinity for landwirt.com (34.71×), Combine harvester (15.51×), and John Deere (inventor) (22.09×) over the country average.
Where do AGCO fans live in Germany?
AGCO fans in Germany are most concentrated in Bayern (reach 154,497), Nordrhein-Westfalen (reach 66,655), and Baden-Württemberg (reach 63,109). These three regions account for the largest share of the active audience.
What other brands do AGCO fans also like?
Beyond AGCO itself, the audience over-indexes on Combine harvester (15.51×), John Deere (inventor) (22.09×), Agricultural engineering (11.62×), and Valtra (29.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AGCO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.