Cattle Audience in Germany
Cattle has an estimated audience of 3,754,155 people in Germany. 44.9% are female, 55.1% are male, average age 39.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, John Deere, Pets, Catering, Transfermarkt.
The average Cattle fan in Germany is 39.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, John Deere, Pets, with strongest over-indexing on Tagesschau (2.48× the country average). Demographically, the Cattle audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Cattle fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 39.1 |
| Estimated audience size | 3,754,155 |
Audience persona
The typical Cattle fan in Germany is more male, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,186,353 | 1.97× |
| Nordrhein-Westfalen | 659,814 | 0.8× |
| Baden-Württemberg | 628,063 | 1.23× |
| Niedersachsen | 568,553 | 1.56× |
| Hessen | 240,858 | 0.84× |
| Sachsen | 182,228 | 0.99× |
| Schleswig-Holstein | 165,311 | 1.23× |
| Rheinland-Pfalz | 157,922 | 0.84× |
| Thüringen | 113,063 | 1.18× |
| Brandenburg | 99,124 | 0.85× |
| Hamburg | 87,975 | 1.04× |
| Berlin | 82,425 | 0.49× |
| Sachsen-Anhalt | 81,461 | 0.84× |
| Mecklenburg-Vorpommern | 72,484 | 1.01× |
| Saarland | 24,574 | 0.53× |
| Bremen | 19,415 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.48× | Movies & TV |
| John Deere | 6.96× | Cars & Mobility |
| Pets | 1.66× | Pets & Animals |
| Catering | 3.81× | Food & Beverages |
| Transfermarkt | 2.13× | Sports |
| Cheese | 2.89× | Food & Beverages |
| Automobiles | 1.51× | Cars & Mobility |
| Cat food | 2.55× | Pets & Animals |
| Maine Coon | 3.22× | Pets & Animals |
| Google Maps | 1.65× | Internet & Social Media |
| Gourmet Foods | 3.63× | Food & Beverages |
| Anthropology | 3.5× | Business & Career |
| Fressnapf | 2.29× | Shopping |
| Labrador Retriever | 2.34× | Pets & Animals |
| Westdeutscher Rundfunk | 2.32× | Movies & TV |
| JYSK | 2.06× | Home & Garden |
| Veterinary medicine | 2.28× | Business & Career |
| Shih Tzu | 2.51× | Pets & Animals |
| Yorkshire Terrier | 2.44× | Pets & Animals |
| Beagle | 2.42× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.83 |
| Pet Ownership | JOY | 1.63 |
| Convenience Orientation | PREMIUM | 1.49 |
| DIY Mentality | THRILL | 1.34 |
| Patriotism | CONSERVATISM | 1.34 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Brazil | 7.6% |
| United Kingdom | 4.4% |
See Cattle audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cattle have in Germany?
Cattle has an estimated audience of 3,754,155 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Cattle fans?
44.9% of Cattle fans are female, 55.1% are male, with an average age of 39.1 years.
Which brands do Cattle fans like most?
Cattle fans show strongest brand affinity for Tagesschau (2.48×), John Deere (6.96×), and Pets (1.66×) over the country average.
Where do Cattle fans live in Germany?
Cattle fans in Germany are most concentrated in Bayern (reach 1,186,353), Nordrhein-Westfalen (reach 659,814), and Baden-Württemberg (reach 628,063). These three regions account for the largest share of the active audience.
What other brands do Cattle fans also like?
Beyond Cattle itself, the audience over-indexes on John Deere (6.96×), Pets (1.66×), Catering (3.81×), and Transfermarkt (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.