Rascasse Audience Intelligence

Cattle Audience in Germany

A data profile of the people who buy, follow and care about Cattle in Germany — modelled from more than twelve digital signal sources. Cattle has an estimated audience of 3,754,155 people in Germany.

#989among Topic in Germany#60in Pets & Animals

The average Cattle fan in Germany is 39.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include John Deere, Tagesschau, Fertilizer, with strongest over-indexing on John Deere (6.85× the country average).

Demographically, the Cattle audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cattle fan in Germany is more male, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for John Deere.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cattle profile in Germany.

Audience size
3.8M
in Germany
Gender
44.9%♀
55.1% male
Age
39.1
average years
Country rank
#1597
Topic in Germany
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cattle fans

44.9% are female, 55.1% are male, average age 39.1.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Cattle audience in Germany
MetricValue
Female44.9%
Male55.1%
Average age39.1
Estimated audience size3,754,155
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Cattle audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Cattle audience comes from Germany.

Worldwide audience distribution share by country for Cattle
CountryShare
United States24.6%
Brazil7.6%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cattle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cattle fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.80×
02Niedersachsen~500K1.41×
03Thüringen~100K1.18×
04Baden-Württemberg~600K1.16×
05Schleswig-Holstein~200K1.14×
06Sachsen~200K1.03×
07Hamburg~90K1.03×
08Mecklenburg-Vorpommern~70K0.98×
09Hessen~300K0.97×
10Brandenburg~100K0.95×
11Sachsen-Anhalt~90K0.92×
12Rheinland-Pfalz~200K0.87×
13Nordrhein-Westfalen~700K0.84×
14Bremen~30K0.84×
15Berlin~100K0.82×
16Saarland~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Cattle, Germany
0.76×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cattle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cattle audience
#·InterestCategoryAffinity×
01John DeereCars & Mobility6.85×
02FertilizerHome & Garden5.50×
03Non-alcoholic beverageFood & Beverages4.47×
04Combine harvesterBusiness & Career4.13×
05Gourmet FoodsFood & Beverages3.16×
06ForestryHome & Garden3.08×
07MilkFood & Beverages3.01×
08Veterinary medicineBusiness & Career2.61×
09Shih TzuPets & Animals2.52×
10BeaglePets & Animals2.44×
11Yorkshire TerrierPets & Animals2.44×
12Siberian HuskyPets & Animals2.38×
13CarpentryHome & Garden2.35×
14Labrador RetrieverPets & Animals2.33×
15CHIO AachenSports2.28×
16French BulldogPets & Animals2.23×
17Müller (company)Food & Beverages1.82×
18DessertsFood & Beverages1.81×
19TattoosFashion & Accessoires1.67×
20TagesschauMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cattle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cattle audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.69×
Convenience OrientationPREMIUM1.67×
Pet OwnershipJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cattle audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Sports ActivityPOWER0.85×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cattle have in Germany?

Cattle has an estimated audience of 3,754,155 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Cattle fans?

44.9% of Cattle fans are female, 55.1% are male, with an average age of 39.1 years.

03

Which brands do Cattle fans like most?

Cattle fans show strongest brand affinity for John Deere (6.85×), Tagesschau (1.6×), and Fertilizer (5.5×) over the country average.

04

Where do Cattle fans live in Germany?

Cattle fans in Germany are most concentrated in Bayern (reach ~1M), Nordrhein-Westfalen (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Cattle fans also like?

Beyond Cattle itself, the audience over-indexes on Tagesschau (1.6×), Fertilizer (5.5×), Müller (company) (1.82×), and Milk (3.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Cattle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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