Cattle Audience in Mexico
Cattle has an estimated audience of 4,401,086 people in Mexico. 42.8% are female, 57.2% are male, average age 35.0. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
The average Cattle fan in Mexico is 35.0 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (417.99× the country average). Demographically, the Cattle audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Cattle fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 35.0 |
| Estimated audience size | 4,401,086 |
Audience persona
The typical Cattle fan in Mexico is more male, around 35.0 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Cattle fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~800K | 1.26× |
| Distrito Federal | ~500K | 0.88× |
| Jalisco | ~400K | 1.23× |
| Nuevo Leon | ~400K | 1.51× |
| Baja California | ~300K | 1.5× |
| Veracruz (state) | ~200K | 0.96× |
| Puebla | ~200K | 0.93× |
| Chihuahua | ~200K | 1.31× |
| Guanajuato | ~200K | 0.92× |
| Sinaloa | ~200K | 1.35× |
| Coahuila de Zaragoza | ~100K | 1.13× |
| Michoacan de Ocampo | ~100K | 0.92× |
| Chiapas | ~100K | 0.92× |
| Oaxaca | ~100K | 0.9× |
| Yucatan | ~100K | 1.15× |
| Guerrero | ~100K | 0.92× |
| Hidalgo | ~100K | 0.89× |
| Morelos | ~80K | 0.99× |
| Durango | ~60K | 0.99× |
| Aguascalientes | ~50K | 0.98× |
| Zacatecas | ~50K | 0.97× |
| Tlaxcala | ~50K | 0.94× |
| Nayarit | ~40K | 0.96× |
| Baja California Sur | ~40K | 1.04× |
| Campeche | ~30K | 0.96× |
| Colima | ~30K | 0.98× |
Top brand affinities of Cattle fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 417.99× | Travel & Leisure |
| Shopping and fashion | 161.98× | Shopping |
| Game consoles | 107.42× | Technology & Electronics |
| Catholic Church | 88.66× | Politics & Society |
| Travel agency | 61.38× | Travel & Leisure |
| Sarcasm | 56.27× | Politics & Society |
| Mobile game | 46.56× | Games |
| Banana | 49.45× | Food & Beverages |
| Valentine's Day | 91.91× | Kids & Family |
| El País | 47.74× | News |
| Broadcasting of sports events | 57.97× | Movies & TV |
| Exfoliation (cosmetology) | 82.2× | Beauty & Wellness |
| Dentistry | 39.22× | Business & Career |
| Freeware | 25.58× | Technology & Electronics |
| Daily Horoscope | 357.24× | Internet & Social Media |
| Sexology | 27.28× | Kids & Family |
| Papaya | 30.69× | Food & Beverages |
| Machu Picchu | 28.99× | Travel & Leisure |
| Breastfeeding | 25.58× | Kids & Family |
| Pilsner | 34.1× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 18.6 |
| Travelling | THRILL | 16.12 |
| Urban Lifestyle | OPEN | 3.89 |
| Risk Appetite | THRILL | 2.04 |
| Convenience Orientation | PREMIUM | 1.38 |
| Patriotism | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Brazil | 7.6% |
| United Kingdom | 4.4% |
See Cattle audiences in other countries
More Pets & Animals audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Cattle have in Mexico?
Cattle has an estimated audience of 4,401,086 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Cattle fans?
42.8% of Cattle fans are female, 57.2% are male, with an average age of 35.0 years.
Which brands do Cattle fans like most?
Cattle fans show strongest brand affinity for Costa Rica (417.99×), Shopping and fashion (161.98×), and Game consoles (107.42×) over the country average.
Where do Cattle fans live in Mexico?
Cattle fans in Mexico are most concentrated in State of Mexico (reach ~800K), Distrito Federal (reach ~500K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Cattle fans also like?
Beyond Cattle itself, the audience over-indexes on Shopping and fashion (161.98×), Game consoles (107.42×), Catholic Church (88.66×), and Travel agency (61.38×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Cattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.