Rascasse Audience Intelligence

Cattle Audience in Brazil

A data profile of the people who buy, follow and care about Cattle in Brazil — modelled from more than twelve digital signal sources. Cattle has an estimated audience of 11,251,392 people in Brazil.

Cattle has an estimated audience of 11,251,392 people in Brazil. 49.8% are female, 50.2% are male, average age 40.3. Top brand affinities: Country music, Rock music, Pop music, Hip hop music, WebMotors.

Top brand affinities include Country music, Rock music, Pop music, with strongest over-indexing on Country music (1.76× the country average).

Demographically, the Cattle audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

The typical Cattle fan in Brazil is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Country music.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cattle profile in Brazil.

Audience size
11.3M
in Brazil
Gender
49.8%
50.2% male
Age
40.3
average years
Country rank
#462
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cattle fans

49.8% are female, 50.2% are male, average age 40.3.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Cattle audience in Brazil
MetricValue
Female49.8%
Male50.2%
Average age40.3
Estimated audience size11,251,392
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Cattle audience in Brazil
Age bracketShare%
16-1915%
20-2921%
30-3921%
40-4920%
50+23%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Cattle audience comes from Brazil.

Worldwide audience distribution share by country for Cattle
CountryShare
United States24.6%
Brazil7.6%
United Kingdom4.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cattle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cattle audience
#·InterestCategoryAffinity×
01John DeereCars & Mobility2.75×
02FertilizerHome & Garden2.23×
03Urban agricultureBusiness & Career2.23×
04Public transportCars & Mobility1.88×
05Used CarsCars & Mobility1.77×
06Country musicMusic & Radio1.76×
07MakitaHome & Garden1.75×
08iCarrosCars & Mobility1.69×
09MotorboatCars & Mobility1.66×
10Rail transportTravel & Leisure1.64×
11Rock musicMusic & Radio1.60×
12Pop musicMusic & Radio1.59×
13MilkFood & Beverages1.56×
14CarpentryHome & Garden1.56×
15GrillingFood & Beverages1.54×
16WebMotorsCars & Mobility1.52×
17BetfairGames1.52×
18Quatro RodasCars & Mobility1.52×
19Hip hop musicMusic & Radio1.51×
20MotorsportCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cattle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Cattle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
Convenience OrientationPREMIUM1.45×
IndividualismJOY1.21×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Cattle audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
Quality AwarenessPREMIUM0.72×
Healthy LifestyleBALANCE0.78×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Cattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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