A data profile of the people who buy, follow and care about Cattle in Brazil — modelled from more than twelve digital signal sources. Cattle has an estimated audience of 11,251,392 people in Brazil.
Cattle has an estimated audience of 11,251,392 people in Brazil. 49.8% are female, 50.2% are male, average age 40.3. Top brand affinities: Country music, Rock music, Pop music, Hip hop music, WebMotors.
Top brand affinities include Country music, Rock music, Pop music, with strongest over-indexing on Country music (1.76× the country average).
Demographically, the Cattle audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Cattle fan in Brazil is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Country music.
The key figures that characterise the Cattle profile in Brazil.
49.8% are female, 50.2% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 40.3 |
| Estimated audience size | 11,251,392 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Cattle audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.6% |
| Brazil | 7.6% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Cattle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Deere | Cars & Mobility | 2.75× | ||
| 02 | Fertilizer | Home & Garden | 2.23× | ||
| 03 | Urban agriculture | Business & Career | 2.23× | ||
| 04 | Public transport | Cars & Mobility | 1.88× | ||
| 05 | Used Cars | Cars & Mobility | 1.77× | ||
| 06 | Country music | Music & Radio | 1.76× | ||
| 07 | Makita | Home & Garden | 1.75× | ||
| 08 | iCarros | Cars & Mobility | 1.69× | ||
| 09 | Motorboat | Cars & Mobility | 1.66× | ||
| 10 | Rail transport | Travel & Leisure | 1.64× | ||
| 11 | Rock music | Music & Radio | 1.60× | ||
| 12 | Pop music | Music & Radio | 1.59× | ||
| 13 | Milk | Food & Beverages | 1.56× | ||
| 14 | Carpentry | Home & Garden | 1.56× | ||
| 15 | Grilling | Food & Beverages | 1.54× | ||
| 16 | WebMotors | Cars & Mobility | 1.52× | ||
| 17 | Betfair | Games | 1.52× | ||
| 18 | Quatro Rodas | Cars & Mobility | 1.52× | ||
| 19 | Hip hop music | Music & Radio | 1.51× | ||
| 20 | Motorsport | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.77× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Individualism | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Quality Awareness | PREMIUM | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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