A data profile of the people who buy, follow and care about Cattle in Spain — modelled from more than twelve digital signal sources. Cattle has an estimated audience of 4,123,632 people in Spain.
Cattle has an estimated audience of 4,123,632 people in Spain. 45.9% are female, 54.1% are male, average age 46.2. Top brand affinities: Iberia (airline), WhatsApp, Refrigerator, IBEX 35, Rayo Vallecano.
Top brand affinities include Iberia (airline), WhatsApp, Refrigerator, with strongest over-indexing on Iberia (airline) (2.08× the country average).
Demographically, the Cattle audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Cattle fan in Spain is balanced, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Cattle profile in Spain.
45.9% are female, 54.1% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 46.2 |
| Estimated audience size | 4,123,632 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Cattle audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.6% |
| Brazil | 7.6% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Cattle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.93× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.73× | ||
| 03 | Refrigerator | Home & Garden | 3.35× | ||
| 04 | Betfair | Games | 3.35× | ||
| 05 | Volunteering | Politics & Society | 2.83× | ||
| 06 | Google Drive | Technology & Electronics | 2.16× | ||
| 07 | Internet & Social Media | 2.15× | |||
| 08 | Distilled beverage | Food & Beverages | 2.13× | ||
| 09 | Iberia (airline) | Travel & Leisure | 2.08× | ||
| 10 | Genetics | Kids & Family | 2.01× | ||
| 11 | Wikipedia | Internet & Social Media | 1.94× | ||
| 12 | Nonprofit organization | Politics & Society | 1.88× | ||
| 13 | IBEX 35 | Business & Career | 1.83× | ||
| 14 | Milk | Food & Beverages | 1.81× | ||
| 15 | Take-out | Food & Beverages | 1.72× | ||
| 16 | Meat | Food & Beverages | 1.69× | ||
| 17 | Caixabank | Business & Career | 1.68× | ||
| 18 | Julio Iglesias | Music & Radio | 1.65× | ||
| 19 | Loterías y Apuestas del Estado | Games | 1.53× | ||
| 20 | Movistar+ | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.53× | |
| Community Orientation | OPEN | 1.67× | |
| Convenience Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.81× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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