A data profile of the people who buy, follow and care about Cattle in United Kingdom — modelled from more than twelve digital signal sources. Cattle has an estimated audience of 6,503,338 people in United Kingdom.
The average Cattle fan in United Kingdom is 45.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Northern Ireland.
Top brand affinities include Wikipedia, Hobby, Refrigerator, with strongest over-indexing on Wikipedia (2.93× the country average).
Demographically, the Cattle audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cattle fan in United Kingdom is more female, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Cattle profile in United Kingdom.
56.7% are female, 43.3% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 45.2 |
| Estimated audience size | 6,503,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Cattle audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.6% |
| Brazil | 7.6% |
| United Kingdom | 4.4% |
Where the Cattle audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~600K | 2.81× | |
| 02 | Wales | ~500K | 1.48× | |
| 03 | Scotland | ~700K | 1.27× | |
| 04 | England | ~4.5M | 0.75× | |
| 05 | West Midlands | ~200K | 0.65× | |
| 06 | North East | ~200K | 0.60× | |
| 07 | Yorkshire and the Humber | ~300K | 0.59× | |
| 08 | East Midlands | ~200K | 0.52× | |
| 09 | South West | ~300K | 0.49× | |
| 10 | South East | ~400K | 0.46× | |
| 11 | East of England | ~300K | 0.45× | |
| 12 | North West | ~300K | 0.41× |
The strongest cross-interests of the Cattle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Deere | Cars & Mobility | 6.38× | ||
| 02 | Forestry | Home & Garden | 3.19× | ||
| 03 | Wikipedia | Internet & Social Media | 2.93× | ||
| 04 | Adoption | Kids & Family | 2.78× | ||
| 05 | Fish and chips | Food & Beverages | 2.62× | ||
| 06 | Risk management | Business & Career | 2.61× | ||
| 07 | Mobile home | Cars & Mobility | 2.48× | ||
| 08 | Refrigerator | Home & Garden | 2.36× | ||
| 09 | Esso | Cars & Mobility | 2.35× | ||
| 10 | Satire | Literature | 2.16× | ||
| 11 | Hobby | Home & Garden | 2.09× | ||
| 12 | Veterinary medicine | Business & Career | 2.03× | ||
| 13 | Volunteering | Politics & Society | 1.85× | ||
| 14 | Genetics | Kids & Family | 1.82× | ||
| 15 | Nonprofit organization | Politics & Society | 1.69× | ||
| 16 | Internet & Social Media | 1.63× | |||
| 17 | William Hill (bookmaker) | Games | 1.63× | ||
| 18 | Distilled beverage | Food & Beverages | 1.62× | ||
| 19 | Aldi | Shopping | 1.60× | ||
| 20 | Politics | Politics & Society | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.38× | |
| Tradition | CONSERVATISM | 1.25× | |
| Healthy Lifestyle | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Career Orientation | POWER | 0.89× |
Cattle has an estimated audience of 6,503,338 people in United Kingdom, concentrated in England and Scotland.
56.7% of Cattle fans are female, 43.3% are male, with an average age of 45.2 years.
Cattle fans show strongest brand affinity for Wikipedia (2.93×), Hobby (2.09×), and Refrigerator (2.36×) over the country average.
Cattle fans in United Kingdom are most concentrated in England (reach ~4.5M), Scotland (reach ~700K), and Northern Ireland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Cattle itself, the audience over-indexes on Hobby (2.09×), Refrigerator (2.36×), Forestry (3.19×), and Esso (2.35×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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