A data profile of the people who buy, follow and care about Cattle in Italy — modelled from more than twelve digital signal sources. Cattle has an estimated audience of 6,144,686 people in Italy.
The average Cattle fan in Italy is 43.8 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.18× the country average).
Demographically, the Cattle audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cattle fan in Italy is more male, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Cattle profile in Italy.
43.1% are female, 56.9% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 43.8 |
| Estimated audience size | 6,144,686 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Cattle audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.6% |
| Brazil | 7.6% |
| United Kingdom | 4.4% |
Where the Cattle audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.45× | |
| 02 | Emilia-Romagna | ~600K | 1.24× | |
| 03 | Lazio | ~900K | 1.22× | |
| 04 | Trentino-Alto Adige/Südtirol | ~100K | 1.20× | |
| 05 | Tuscany | ~500K | 1.19× | |
| 06 | Veneto | ~500K | 1.13× | |
| 07 | Piedmont | ~500K | 1.07× | |
| 08 | Aosta Valley | ~20K | 1.07× | |
| 09 | Friuli-Venezia Giulia | ~100K | 1.05× | |
| 10 | Molise | ~30K | 0.99× | |
| 11 | Liguria | ~200K | 0.97× | |
| 12 | Campania | ~600K | 0.92× | |
| 13 | Umbria | ~90K | 0.92× | |
| 14 | Basilicata | ~50K | 0.92× | |
| 15 | Sardinia | ~200K | 0.91× | |
| 16 | Marche | ~100K | 0.91× | |
| 17 | Abruzzo | ~100K | 0.89× | |
| 18 | Sicilia | ~500K | 0.85× | |
| 19 | Puglia | ~400K | 0.84× | |
| 20 | Calabria | ~200K | 0.81× |
The strongest cross-interests of the Cattle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.18× | ||
| 02 | New Testament | Politics & Society | 3.01× | ||
| 03 | Satire | Literature | 2.45× | ||
| 04 | Champagne | Food & Beverages | 2.29× | ||
| 05 | Genetics | Kids & Family | 2.12× | ||
| 06 | Mediaset | Technology & Electronics | 2.05× | ||
| 07 | HVAC | Home & Garden | 2.01× | ||
| 08 | Milk | Food & Beverages | 1.96× | ||
| 09 | General practitioner | Health | 1.96× | ||
| 10 | Sanremo Music Festival | Music & Radio | 1.79× | ||
| 11 | Internet & Social Media | 1.73× | |||
| 12 | Wine tasting | Food & Beverages | 1.70× | ||
| 13 | Meat | Food & Beverages | 1.68× | ||
| 14 | Personal finance | Business & Career | 1.64× | ||
| 15 | Singer-songwriter | Music & Radio | 1.62× | ||
| 16 | Volunteering | Politics & Society | 1.61× | ||
| 17 | Serie B | Sports | 1.57× | ||
| 18 | Travel website | Travel & Leisure | 1.56× | ||
| 19 | Musical theatre | Movies & TV | 1.54× | ||
| 20 | Financial services | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Indulgence | JOY | 1.44× | |
| Community Orientation | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.85× |
Cattle has an estimated audience of 6,144,686 people in Italy, concentrated in Lombardy and Lazio.
43.1% of Cattle fans are female, 56.9% are male, with an average age of 43.8 years.
Cattle fans show strongest brand affinity for Wikipedia (3.18×), WhatsApp (1.73×), and Personal finance (1.64×) over the country average.
Cattle fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Cattle itself, the audience over-indexes on WhatsApp (1.73×), Personal finance (1.64×), Genetics (2.12×), and Milk (1.96×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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