Rascasse Audience Intelligence

Cattle Audience in United States

A data profile of the people who buy, follow and care about Cattle in United States — modelled from more than twelve digital signal sources. Cattle has an estimated audience of 36,448,812 people in United States.

#477among Topic in United States#13in Pets & Animals

The average Cattle fan in United States is 42.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Livestock, Genetics, Milk, with strongest over-indexing on Livestock (2.3× the country average).

Demographically, the Cattle audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cattle fan in United States is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Livestock.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cattle profile in United States.

Audience size
36.4M
in United States
Gender
49.3%♀
50.7% male
Age
42.8
average years
Country rank
#668
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cattle fans

49.3% are female, 50.7% are male, average age 42.8.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Cattle audience in United States
MetricValue
Female49.3%
Male50.7%
Average age42.8
Estimated audience size36,448,812
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Cattle audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Cattle audience comes from United States.

Worldwide audience distribution share by country for Cattle
CountryShare
United States24.6%
Brazil7.6%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cattle audience in United States is strongest.

Fig. 05

Top regions by affinity

Cattle fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~200K1.89×
02Nebraska~300K1.85×
03Kansas~500K1.63×
04Texas~5M1.56×
05North Dakota~100K1.46×
06Iowa~400K1.42×
07Wyoming~80K1.41×
08Oklahoma~500K1.33×
09Arkansas~400K1.25×
10Missouri~700K1.13×
11Kentucky~500K1.12×
12Indiana~700K1.09×
13California~4M1.06×
14New Mexico~200K1.06×
15Idaho~200K1.03×
16Georgia~1M1.00×
17Mississippi~300K0.99×
18Hawaii~200K0.98×
19Louisiana~500K0.97×
20Virginia~900K0.96×
21Montana~100K0.96×
22Arizona~700K0.95×
23Alabama~500K0.95×
24North Carolina~1M0.92×
25Florida~2M0.91×
26Tennessee~700K0.91×
27Illinois~1M0.90×
28Washington~700K0.90×
29Minnesota~500K0.90×
30Wisconsin~500K0.89×
31New York~2M0.88×
32New Jersey~800K0.88×
33Nevada~300K0.88×
34West Virginia~100K0.88×
35Alaska~70K0.88×
36Oregon~400K0.87×
37Pennsylvania~1M0.85×
38Maryland~500K0.84×
39South Carolina~500K0.82×
40Utah~300K0.81×
41Connecticut~300K0.80×
42Washington, District of Columbia~90K0.80×
43Delaware~80K0.80×
44Michigan~800K0.79×
45Massachusetts~600K0.79×
46Colorado~400K0.78×
47Ohio~800K0.75×
48Maine~100K0.73×
49Rhode Island~80K0.73×
50New Hampshire~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Cattle, United States
0.72×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cattle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cattle audience
#·InterestCategoryAffinity×
01MongoliaTravel & Leisure2.94×
02LivestockPets & Animals2.30×
03Non-alcoholic beverageFood & Beverages2.22×
04Lawn mowerHome & Garden2.09×
05Tractor Supply CompanyShopping1.96×
06Microwave ovenHome & Garden1.92×
07Hardware storeHome & Garden1.90×
08Made in USABusiness & Career1.90×
09Rail transportTravel & Leisure1.85×
10Real propertyHome & Garden1.81×
11AuctionShopping1.79×
12MilkFood & Beverages1.78×
13GeneticsKids & Family1.77×
14Discount TireShopping1.76×
15NASDAQBusiness & Career1.63×
16Veterinary medicineBusiness & Career1.60×
17Ace HardwareHome & Garden1.57×
18Subscription business modelShopping1.53×
19DentistryBusiness & Career1.53×
20DonationBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cattle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cattle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
DIY MentalityTHRILL1.33×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cattle audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.86×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cattle have in United States?

Cattle has an estimated audience of 36,448,812 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Cattle fans?

49.3% of Cattle fans are female, 50.7% are male, with an average age of 42.8 years.

03

Which brands do Cattle fans like most?

Cattle fans show strongest brand affinity for Livestock (2.3×), Genetics (1.77×), and Milk (1.78×) over the country average.

04

Where do Cattle fans live in United States?

Cattle fans in United States are most concentrated in Texas (reach ~5M), California (reach ~4M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Cattle fans also like?

Beyond Cattle itself, the audience over-indexes on Genetics (1.77×), Milk (1.78×), Hardware store (1.9×), and Auction (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Cattle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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