Cattle Audience in United States

Cattle has an estimated audience of 36,448,812 people in United States. 49.3% are female, 50.7% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, Google Home.
The average Cattle fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (13.99× the country average). Demographically, the Cattle audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Cattle fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 42.8 |
| Estimated audience size | 36,448,812 |
Audience persona
The typical Cattle fan in United States is balanced, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 4,664,450 | 1.16× |
| Texas | 4,654,670 | 1.49× |
| Florida | 2,811,205 | 1.14× |
| New York | 2,109,863 | 1.04× |
| Georgia | 1,177,005 | 1.05× |
| Illinois | 1,171,630 | 0.96× |
| North Carolina | 1,075,157 | 0.98× |
| Pennsylvania | 1,026,379 | 0.84× |
| Virginia | 903,182 | 1.02× |
| Ohio | 887,943 | 0.79× |
| New Jersey | 868,927 | 0.94× |
| Michigan | 797,560 | 0.84× |
| Washington | 751,621 | 1.03× |
| Tennessee | 746,390 | 1.02× |
| Arizona | 745,533 | 1× |
| Indiana | 720,019 | 1.08× |
| Massachusetts | 629,877 | 0.88× |
| Maryland | 591,038 | 0.94× |
| Missouri | 567,310 | 0.97× |
| Oklahoma | 557,431 | 1.38× |
| Kansas | 514,740 | 1.79× |
| Colorado | 499,683 | 0.87× |
| Kentucky | 492,221 | 1.08× |
| Minnesota | 482,451 | 0.92× |
| Wisconsin | 462,563 | 0.84× |
| Alabama | 458,841 | 0.9× |
| Louisiana | 457,084 | 0.97× |
| South Carolina | 456,507 | 0.83× |
| Iowa | 388,511 | 1.29× |
| Oregon | 387,037 | 0.93× |
| Connecticut | 328,384 | 0.9× |
| Arkansas | 327,470 | 1.09× |
| Nevada | 325,918 | 0.92× |
| Mississippi | 308,922 | 1.03× |
| Nebraska | 285,648 | 1.56× |
| Utah | 265,328 | 0.81× |
| Idaho | 182,589 | 1× |
| New Mexico | 180,919 | 0.99× |
| Hawaii | 162,629 | 1.04× |
| West Virginia | 146,127 | 0.86× |
| South Dakota | 130,795 | 1.55× |
| Montana | 110,814 | 1.1× |
| Washington, District of Columbia | 103,091 | 0.94× |
| North Dakota | 94,396 | 1.26× |
| New Hampshire | 87,747 | 0.61× |
| Rhode Island | 82,204 | 0.71× |
| Maine | 81,178 | 0.62× |
| Delaware | 72,741 | 0.72× |
| Wyoming | 54,194 | 1× |
| Alaska | 52,792 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 13.99× | Internet & Social Media |
| Governor of Michigan | 17.4× | Politics & Society |
| Wok | 12.5× | Food & Beverages |
| Vocal harmony | 8.04× | Music & Radio |
| Google Home | 11.48× | Technology & Electronics |
| Hibachi | 13.81× | Food & Beverages |
| Grinch | 6.96× | Movies & TV |
| headspace | 14.37× | Health |
| Cherish (group) | 16.27× | Music & Radio |
| Grace Slick | 13.04× | Music & Radio |
| Hipster | 12.38× | Politics & Society |
| Fairy godmother | 9.31× | Literature |
| El Paso County, Colorado | 15.61× | Travel & Leisure |
| Israel | 2.5× | Travel & Leisure |
| No Escape (1994 film) | 12.7× | Movies & TV |
| Kikar HaShabbat | 17.63× | News |
| TV Fanatic | 11.38× | Movies & TV |
| Guitarist (magazine) | 11.53× | Music & Radio |
| Historic site | 4.04× | Arts & Culture |
| La Jolla | 8.21× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.25 |
| Luxury Orientation | PREMIUM | 1.63 |
| Extroversion | THRILL | 1.37 |
| DIY Mentality | THRILL | 1.23 |
| Individualism | JOY | 1.17 |
| Sustainability | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Brazil | 7.6% |
| United Kingdom | 4.4% |
See Cattle audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Cattle have in United States?
Cattle has an estimated audience of 36,448,812 people in United States, concentrated in California and Texas.
What is the gender split and age of Cattle fans?
49.3% of Cattle fans are female, 50.7% are male, with an average age of 42.8 years.
Which brands do Cattle fans like most?
Cattle fans show strongest brand affinity for Goop (13.99×), Governor of Michigan (17.4×), and Wok (12.5×) over the country average.
Where do Cattle fans live in United States?
Cattle fans in United States are most concentrated in California (reach 4,664,450), Texas (reach 4,654,670), and Florida (reach 2,811,205). These three regions account for the largest share of the active audience.
What other brands do Cattle fans also like?
Beyond Cattle itself, the audience over-indexes on Governor of Michigan (17.4×), Wok (12.5×), Vocal harmony (8.04×), and Google Home (11.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.