Made in USA Audience in United States

Made in USA logo

Made in USA has an estimated audience of 27,746,231 people in United States. 50.3% are female, 49.7% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: X, Social network, Breaking news, Current events, Animal.

The average Made in USA fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include X, Social network, Breaking news, with strongest over-indexing on X (1.72× the country average). Demographically, the Made in USA audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Made in USA fans

Demographic split for Made in USA audience in United States
MetricValue
Female50.3%
Male49.7%
Average age42.8
Estimated audience size27,746,231

Audience persona

The typical Made in USA fan in United States is balanced, around 42.8 years old, with strong Individualism tendencies and a notable affinity for X.

Top regions in United States

Top regions ranked by reach for Made in USA in United States
RegionReachAffinity
California4,313,8711.41×
Texas2,332,6260.98×
Florida2,261,4371.2×
New York2,067,3081.33×
Illinois1,120,7221.21×
Pennsylvania1,054,7371.13×
Ohio889,5411.04×
North Carolina865,8631.04×
New Jersey794,3901.13×
Georgia781,4690.91×
Virginia779,0871.15×
Michigan761,7881.05×
Washington670,6901.21×
Massachusetts595,2281.09×
Arizona540,8050.95×
Tennessee511,6590.92×
Missouri479,3491.07×
Indiana469,7900.93×
Wisconsin426,9451.02×
Colorado397,3180.91×
Maryland380,5400.8×
Minnesota364,2750.92×
South Carolina348,7100.84×
Oregon344,2321.08×
Alabama332,2580.86×
Connecticut321,8571.16×
Oklahoma315,3391.02×
Kentucky315,0440.91×
Louisiana273,8190.77×
Nevada265,1450.99×
Utah235,2460.95×
Kansas209,6710.96×
Iowa191,0880.84×
Arkansas190,5370.83×
New Hampshire134,6681.23×
Idaho134,1580.96×
Mississippi126,4860.55×
West Virginia113,5000.88×
Maine108,2991.09×
Rhode Island104,7531.19×
Hawaii92,1130.77×
New Mexico91,0980.65×
Washington, District of Columbia91,0901.09×
Montana86,8881.13×
Nebraska84,2500.61×
Vermont71,0551.46×
Alaska63,4281.07×
Delaware61,4610.8×
North Dakota56,9341×
South Dakota54,5760.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Made in USA audience
BrandAffinityCategory
X1.72×Internet & Social Media
Social network1.67×Internet & Social Media
Breaking news2.08×Movies & TV
Current events1.58×Arts & Culture
Animal1.81×Pets & Animals
Child1.67×Kids & Family
Celebrity1.74×Movies & TV
Humour1.77×Literature
Photograph1.72×Technology & Electronics
House1.8×Home & Garden
U.S. state1.67×Travel & Leisure
Culture1.53×Literature
Politics1.87×Politics & Society
NBC1.77×Movies & TV
Water1.79×Food & Beverages
Hobby1.87×Home & Garden
Science1.71×Business & Career
Country music1.92×Music & Radio
Money1.76×Business & Career
Mobile phones1.57×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Made in USA audience
TraitClusterScore
IndividualismJOY1.28
SustainabilityBALANCE1.22
Quality AwarenessPREMIUM1.19
DIY MentalityTHRILL1.14
Luxury OrientationPREMIUM1.12
Need for SecurityCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Made in USA
CountryShare
United States66.9%
Peru8.8%
Mexico2.3%

See Made in USA audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Made in USA have in United States?

Made in USA has an estimated audience of 27,746,231 people in United States, concentrated in California and Texas.

What is the gender split and age of Made in USA fans?

50.3% of Made in USA fans are female, 49.7% are male, with an average age of 42.8 years.

Which brands do Made in USA fans like most?

Made in USA fans show strongest brand affinity for X (1.72×), Social network (1.67×), and Breaking news (2.08×) over the country average.

Where do Made in USA fans live in United States?

Made in USA fans in United States are most concentrated in California (reach 4,313,871), Texas (reach 2,332,626), and Florida (reach 2,261,437). These three regions account for the largest share of the active audience.

What other brands do Made in USA fans also like?

Beyond Made in USA itself, the audience over-indexes on Social network (1.67×), Breaking news (2.08×), Current events (1.58×), and Animal (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Made in USA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.