Rascasse Audience Intelligence

Made in USA Audience in United States

A data profile of the people who buy, follow and care about Made in USA in United States — modelled from more than twelve digital signal sources. Made in USA has an estimated audience of 27,746,231 people in United States.

#720among Topic in United States#129in Business & Career

The average Made in USA fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, X, Social network, with strongest over-indexing on Donald Trump (1.87× the country average).

Demographically, the Made in USA audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Creativity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Made in USA fan in United States is balanced, around 42.8 years old, with strong Creativity tendencies and a notable affinity for Donald Trump.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Made in USA profile in United States.

Audience size
27.7M
in United States
Gender
50.3%♀
49.7% male
Age
42.8
average years
Country rank
#1053
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Made in USA fans

50.3% are female, 49.7% are male, average age 42.8.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Made in USA audience in United States
MetricValue
Female50.3%
Male49.7%
Average age42.8
Estimated audience size27,746,231
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Made in USA audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4925%
50+28%
Fig. 04

Worldwide distribution

66.9%

of the worldwide Made in USA audience comes from United States.

Worldwide audience distribution share by country for Made in USA
CountryShare
United States66.9%
Peru8.8%
Mexico2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Made in USA audience in United States is strongest.

Fig. 05

Top regions by affinity

Made in USA fans by region: top regions in United States
#RegionReachAffinity×
01California~4M1.25×
02Washington~600K1.12×
03New Hampshire~100K1.09×
04New York~1.5M1.08×
05Oregon~300K1.08×
06Vermont~50K1.08×
07Idaho~100K1.07×
08Rhode Island~90K1.07×
09Florida~2M1.04×
10Illinois~1M1.04×
11Connecticut~300K1.04×
12Maine~100K1.04×
13North Carolina~900K1.02×
14Alaska~60K1.02×
15Pennsylvania~900K1.01×
16Virginia~700K1.01×
17Missouri~500K1.01×
18Wisconsin~400K1.01×
19Kentucky~400K1.01×
20Oklahoma~300K1.01×
21New Jersey~700K1.00×
22Tennessee~600K1.00×
23Arkansas~200K1.00×
24West Virginia~100K1.00×
25Washington, District of Columbia~80K1.00×
26Montana~80K1.00×
27Minnesota~400K0.99×
28Kansas~200K0.99×
29South Dakota~60K0.99×
30North Dakota~60K0.99×
31Ohio~800K0.98×
32Michigan~700K0.98×
33Delaware~80K0.98×
34Texas~2.5M0.97×
35Massachusetts~500K0.97×
36Indiana~500K0.97×
37Nevada~300K0.97×
38Iowa~200K0.97×
39Utah~200K0.96×
40New Mexico~100K0.96×
41Hawaii~100K0.96×
42Alabama~400K0.95×
43Arizona~500K0.94×
44Nebraska~100K0.94×
45Colorado~400K0.93×
46Mississippi~200K0.93×
47Louisiana~300K0.92×
48South Carolina~400K0.91×
49Georgia~800K0.90×
50Maryland~400K0.88×
Fig. 06

Affinity by region

Affinity by region — Made in USA, United States
0.88×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Made in USA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Made in USA audience
#·InterestCategoryAffinity×
01Melania TrumpPolitics & Society2.58×
02Breaking newsMovies & TV2.08×
03Mitch McConnellPolitics & Society2.00×
04Donald TrumpPolitics & Society1.87×
05PoliticsPolitics & Society1.87×
06HobbyHome & Garden1.87×
07AnimalPets & Animals1.81×
08HouseHome & Garden1.80×
09WaterFood & Beverages1.79×
10HumourLiterature1.77×
11NBCMovies & TV1.77×
12CelebrityMovies & TV1.74×
13XInternet & Social Media1.72×
14PhotographTechnology & Electronics1.72×
15ScienceBusiness & Career1.71×
16Social networkInternet & Social Media1.67×
17ChildKids & Family1.67×
18U.S. stateTravel & Leisure1.67×
19Current eventsArts & Culture1.58×
20CultureLiterature1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Made in USA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Made in USA audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.47×
SpiritualityBALANCE1.44×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Made in USA audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
Design AffinityPREMIUM0.73×
IndulgenceJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Made in USA have in United States?

Made in USA has an estimated audience of 27,746,231 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Made in USA fans?

50.3% of Made in USA fans are female, 49.7% are male, with an average age of 42.8 years.

03

Which brands do Made in USA fans like most?

Made in USA fans show strongest brand affinity for Donald Trump (1.87×), X (1.72×), and Social network (1.67×) over the country average.

04

Where do Made in USA fans live in United States?

Made in USA fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Made in USA fans also like?

Beyond Made in USA itself, the audience over-indexes on X (1.72×), Social network (1.67×), Breaking news (2.08×), and Melania Trump (2.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Made in USA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Made in USA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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