Rascasse Audience Intelligence

House Audience in United States

A data profile of the people who buy, follow and care about House in United States — modelled from more than twelve digital signal sources. House has an estimated audience of 88,190,552 people in United States.

#86among Topic in United States#7in Home & Garden

The average House fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Trousers, Foodie, with strongest over-indexing on Real property (2.56× the country average).

Demographically, the House audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical House fan in United States is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Real property.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the House profile in United States.

Audience size
88.2M
in United States
Gender
57.6%♀
42.4% male
Age
43.5
average years
Country rank
#108
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of House fans

57.6% are female, 42.4% are male, average age 43.5.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for House audience in United States
MetricValue
Female57.6%
Male42.4%
Average age43.5
Estimated audience size88,190,552
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the House audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

18.7%

of the worldwide House audience comes from United States.

Worldwide audience distribution share by country for House
CountryShare
United States18.7%
Italy5.7%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the House audience in United States is strongest.

Fig. 05

Top regions by affinity

House fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~900K1.26×
02Louisiana~1.5M1.23×
03Kansas~800K1.21×
04Texas~9M1.19×
05Arkansas~900K1.19×
06Kentucky~1.5M1.18×
07Missouri~1.5M1.17×
08Indiana~2M1.14×
09Nebraska~500K1.14×
10Rhode Island~300K1.14×
11Georgia~3M1.13×
12Pennsylvania~3.5M1.12×
13Ohio~3M1.12×
14North Carolina~3M1.11×
15Utah~900K1.11×
16South Carolina~1.5M1.10×
17Alabama~1.5M1.10×
18Virginia~2.5M1.08×
19Oklahoma~1M1.08×
20South Dakota~200K1.07×
21North Dakota~200K1.07×
22Wisconsin~1.5M1.06×
23Minnesota~1.5M1.05×
24Iowa~800K1.05×
25Michigan~2.5M1.04×
26Illinois~3M1.03×
27West Virginia~400K1.01×
28California~9.5M0.99×
29New Jersey~2M0.97×
30Tennessee~1.5M0.96×
31Connecticut~800K0.95×
32Idaho~400K0.95×
33Arizona~1.5M0.94×
34Maryland~1.5M0.93×
35New Hampshire~300K0.92×
36Delaware~200K0.92×
37Washington~1.5M0.91×
38New York~4.5M0.90×
39New Mexico~400K0.90×
40Massachusetts~1.5M0.88×
41Maine~300K0.88×
42Oregon~900K0.87×
43Alaska~200K0.85×
44Colorado~1M0.84×
45Nevada~700K0.84×
46Montana~200K0.84×
47Hawaii~300K0.82×
48Florida~5M0.81×
49Vermont~100K0.79×
50Washington, District of Columbia~200K0.72×
Fig. 06

Affinity by region

Affinity by region — House, United States
0.72×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for House audience
#·InterestCategoryAffinity×
01Single-family detached homeHome & Garden2.69×
02Real propertyHome & Garden2.56×
03Made in USABusiness & Career1.80×
04Property finderHome & Garden1.77×
05LodgingTravel & Leisure1.73×
06Labor DayPolitics & Society1.70×
07DentistryBusiness & Career1.68×
08WalkingSports1.61×
09Political scienceBusiness & Career1.59×
10DoughFood & Beverages1.58×
11FacialBeauty & Wellness1.57×
12Swimming poolSports1.56×
13CabinetryHome & Garden1.56×
14FundraisingBusiness & Career1.56×
15Modern architectureArts & Culture1.56×
16Risk managementBusiness & Career1.55×
17MeteorologyHome & Garden1.53×
18Microwave ovenHome & Garden1.53×
19TrousersFashion & Accessoires1.52×
20FoodieFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by House audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.30×
Design AffinityPREMIUM1.20×
Convenience OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by House audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
Healthy LifestyleBALANCE0.93×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does House have in United States?

House has an estimated audience of 88,190,552 people in United States, concentrated in California and Texas.

02

What is the gender split and age of House fans?

57.6% of House fans are female, 42.4% are male, with an average age of 43.5 years.

03

Which brands do House fans like most?

House fans show strongest brand affinity for Real property (2.56×), Trousers (1.52×), and Foodie (1.52×) over the country average.

04

Where do House fans live in United States?

House fans in United States are most concentrated in California (reach ~9.5M), Texas (reach ~9M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do House fans also like?

Beyond House itself, the audience over-indexes on Trousers (1.52×), Foodie (1.52×), Lodging (1.73×), and Swimming pool (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See House audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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