House Audience in United States

House logo

House has an estimated audience of 88,190,552 people in United States. 57.6% are female, 42.4% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Fairy godmother, Google Home.

The average House fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (13.92× the country average). Demographically, the House audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of House fans

Demographic split for House audience in United States
MetricValue
Female57.6%
Male42.4%
Average age43.5
Estimated audience size88,190,552

Audience persona

The typical House fan in United States is more female, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for House in United States
RegionReachAffinity
California9,494,4760.98×
Texas8,227,1001.09×
Florida6,099,0711.02×
New York4,783,4580.97×
Pennsylvania3,048,2731.03×
Ohio3,043,0281.12×
Georgia3,036,8291.12×
North Carolina2,990,0961.13×
Illinois2,883,8380.98×
Michigan2,515,8231.09×
Virginia2,248,8021.05×
New Jersey2,096,3680.93×
Tennessee1,999,5421.13×
Arizona1,932,1681.07×
Indiana1,912,9071.19×
Washington1,859,7761.05×
Massachusetts1,559,8230.9×
Missouri1,559,0541.1×
South Carolina1,461,6551.1×
Wisconsin1,422,8451.07×
Maryland1,405,0340.93×
Alabama1,369,3721.11×
Minnesota1,280,9261.01×
Colorado1,279,9160.92×
Kentucky1,261,0681.14×
Louisiana1,225,4761.08×
Oklahoma1,094,7441.12×
Oregon976,1870.97×
Nevada876,1701.03×
Connecticut852,4300.96×
Mississippi843,3521.16×
Utah841,9991.07×
Arkansas805,5281.11×
Iowa749,0011.03×
Kansas730,6261.05×
Idaho444,8821.01×
New Mexico436,8590.99×
Nebraska434,7610.98×
West Virginia406,5150.99×
New Hampshire309,5340.89×
Maine298,9800.95×
Hawaii284,1370.75×
Rhode Island279,8541×
Montana233,0540.95×
Delaware206,4790.85×
Washington, District of Columbia206,4430.78×
South Dakota183,8260.9×
North Dakota177,1470.98×
Alaska150,5350.8×
Vermont120,0250.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for House audience
BrandAffinityCategory
Goop13.92×Internet & Social Media
Governor of Michigan18.5×Politics & Society
Wok12.28×Food & Beverages
Fairy godmother13.66×Literature
Google Home11.04×Technology & Electronics
Elsword27.46×Games
Grinch6.67×Movies & TV
Hibachi12.84×Food & Beverages
headspace15.05×Health
Hipster15.13×Politics & Society
Cherish (group)15.87×Music & Radio
Grace Slick12.57×Music & Radio
El Paso County, Colorado16.04×Travel & Leisure
No Escape (1994 film)13.46×Movies & TV
Kikar HaShabbat19.39×News
Vocal harmony5.26×Music & Radio
TV Fanatic11.76×Movies & TV
Mathcore8.56×Music & Radio
Harlow12.38×Travel & Leisure
Israel2.21×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by House audience
TraitClusterScore
Design AffinityPREMIUM1.2
ExtroversionTHRILL1.15
Price SensitivityPREMIUM1.05
DIY MentalityTHRILL1.04
Family OrientationCONSERVATISM1.04
IndulgenceJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for House
CountryShare
United States18.7%
Italy5.7%
Brazil5.0%

See House audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does House have in United States?

House has an estimated audience of 88,190,552 people in United States, concentrated in California and Texas.

What is the gender split and age of House fans?

57.6% of House fans are female, 42.4% are male, with an average age of 43.5 years.

Which brands do House fans like most?

House fans show strongest brand affinity for Goop (13.92×), Governor of Michigan (18.5×), and Wok (12.28×) over the country average.

Where do House fans live in United States?

House fans in United States are most concentrated in California (reach 9,494,476), Texas (reach 8,227,100), and Florida (reach 6,099,071). These three regions account for the largest share of the active audience.

What other brands do House fans also like?

Beyond House itself, the audience over-indexes on Governor of Michigan (18.5×), Wok (12.28×), Fairy godmother (13.66×), and Google Home (11.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.