House Audience in Germany
House has an estimated audience of 13,282,835 people in Germany. 54.1% are female, 45.9% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Preacher (comics), Esra Erol, Home Delivery.
The average House fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Preacher (comics), with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the House audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of House fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 42.0 |
| Estimated audience size | 13,282,835 |
Audience persona
The typical House fan in Germany is balanced, around 42.0 years old, with strong DIY Mentality tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,941,523 | 1.01× |
| Bayern | 1,847,719 | 0.87× |
| Baden-Württemberg | 1,617,727 | 0.89× |
| Niedersachsen | 1,145,070 | 0.89× |
| Hessen | 801,740 | 0.79× |
| Berlin | 639,825 | 1.08× |
| Brandenburg | 636,133 | 1.54× |
| Sachsen | 630,720 | 0.97× |
| Rheinland-Pfalz | 573,305 | 0.86× |
| Schleswig-Holstein | 483,208 | 1.01× |
| Mecklenburg-Vorpommern | 446,154 | 1.76× |
| Thüringen | 429,863 | 1.27× |
| Sachsen-Anhalt | 288,152 | 0.84× |
| Hamburg | 265,976 | 0.89× |
| Saarland | 104,664 | 0.64× |
| Bremen | 89,709 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.74× | Cars & Mobility |
| Preacher (comics) | 5.43× | Literature |
| Esra Erol | 3.98× | Movies & TV |
| Home Delivery | 1.92× | Food & Beverages |
| Corfu (regional unit) | 2.16× | Travel & Leisure |
| Euphonium | 6.42× | Music & Radio |
| Volvo V60 | 2.35× | Cars & Mobility |
| Coworking | 2× | Business & Career |
| Molly Hatchet | 6.33× | Music & Radio |
| Keeper (password manager) | 2.11× | Technology & Electronics |
| Pantsuit | 3.03× | Fashion & Accessoires |
| Cachorro | 1.57× | Pets & Animals |
| Google Home | 2.4× | Technology & Electronics |
| Glashütte | 1.75× | Travel & Leisure |
| Hauptschule | 3.02× | Kids & Family |
| The Equalizer | 1.92× | Movies & TV |
| Theocracy | 3.79× | Music & Radio |
| ESFP | 2.87× | Politics & Society |
| Throne of Glass | 2.03× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.5 |
| Design Affinity | PREMIUM | 1.42 |
| Indulgence | JOY | 1.28 |
| Sports Activity | POWER | 1.22 |
| Pet Ownership | JOY | 1.17 |
| Luxury Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
See House audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does House have in Germany?
House has an estimated audience of 13,282,835 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of House fans?
54.1% of House fans are female, 45.9% are male, with an average age of 42.0 years.
Which brands do House fans like most?
House fans show strongest brand affinity for Stradivarius (1.97×), Škoda Kodiaq (1.74×), and Preacher (comics) (5.43×) over the country average.
Where do House fans live in Germany?
House fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,941,523), Bayern (reach 1,847,719), and Baden-Württemberg (reach 1,617,727). These three regions account for the largest share of the active audience.
What other brands do House fans also like?
Beyond House itself, the audience over-indexes on Škoda Kodiaq (1.74×), Preacher (comics) (5.43×), Esra Erol (3.98×), and Home Delivery (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.