House Audience in Germany
A data profile of the people who buy, follow and care about House in Germany — modelled from more than twelve digital signal sources. House has an estimated audience of 13,282,835 people in Germany.
The average House fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Real property, Family, with strongest over-indexing on Nature (3.01× the country average).
Demographically, the House audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical House fan in Germany is balanced, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the House profile in Germany.
Search interest · 12-month trend
Demographics of House fans
54.1% are female, 45.9% are male, average age 42.0.
Gender split
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 42.0 |
| Estimated audience size | 13,282,835 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide House audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
Geography
Where the House audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~400K | 1.76× | |
| 02 | Brandenburg | ~600K | 1.50× | |
| 03 | Thüringen | ~400K | 1.26× | |
| 04 | Nordrhein-Westfalen | ~3M | 1.02× | |
| 05 | Schleswig-Holstein | ~500K | 1.02× | |
| 06 | Berlin | ~600K | 1.00× | |
| 07 | Sachsen | ~600K | 0.96× | |
| 08 | Baden-Württemberg | ~1.5M | 0.91× | |
| 09 | Niedersachsen | ~1M | 0.90× | |
| 10 | Hamburg | ~300K | 0.89× | |
| 11 | Bayern | ~2M | 0.87× | |
| 12 | Rheinland-Pfalz | ~600K | 0.87× | |
| 13 | Sachsen-Anhalt | ~300K | 0.87× | |
| 14 | Bremen | ~100K | 0.84× | |
| 15 | Hessen | ~800K | 0.76× | |
| 16 | Saarland | ~100K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the House audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 5.85× | ||
| 02 | Bedroom furniture | Home & Garden | 4.64× | ||
| 03 | Drill bit | Home & Garden | 4.27× | ||
| 04 | Allgäu | Travel & Leisure | 3.32× | ||
| 05 | Nature | Home & Garden | 3.01× | ||
| 06 | Vacations | Travel & Leisure | 2.87× | ||
| 07 | Lodging | Travel & Leisure | 2.70× | ||
| 08 | Pillow | Home & Garden | 2.65× | ||
| 09 | Satire | Literature | 2.64× | ||
| 10 | Family | Kids & Family | 2.50× | ||
| 11 | Technology & Electronics | 2.26× | |||
| 12 | Ornamental plant | Home & Garden | 2.06× | ||
| 13 | Kitchen | Home & Garden | 1.98× | ||
| 14 | German language | Politics & Society | 1.90× | ||
| 15 | Tagesschau | Movies & TV | 1.88× | ||
| 16 | Renovation | Home & Garden | 1.84× | ||
| 17 | Germany | Travel & Leisure | 1.74× | ||
| 18 | Transfermarkt | Sports | 1.70× | ||
| 19 | Netto Marken-Discount | Shopping | 1.59× | ||
| 20 | Home improvement | Home & Garden | 1.52× |
Personality of the House audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.51× | |
| DIY Mentality | THRILL | 1.45× | |
| Design Affinity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Social Media Usage | JOY | 0.92× | |
| Sports Activity | POWER | 0.94× |
Frequently asked questions
How many fans does House have in Germany?
House has an estimated audience of 13,282,835 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of House fans?
54.1% of House fans are female, 45.9% are male, with an average age of 42.0 years.
Which brands do House fans like most?
House fans show strongest brand affinity for Nature (3.01×), Real property (5.85×), and Family (2.5×) over the country average.
Where do House fans live in Germany?
House fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do House fans also like?
Beyond House itself, the audience over-indexes on Real property (5.85×), Family (2.5×), Germany (1.74×), and Vacations (2.87×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See House audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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