House Audience in United Kingdom
House has an estimated audience of 20,941,978 people in United Kingdom. 62.0% are female, 38.0% are male, average age 46.0. Top regions: England, Scotland, Yorkshire and the Humber. Top brand affinities: Bioderma, Kitchenware, Renovation, Real property, Weddings.
The average House fan in United Kingdom is 46.0 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, Yorkshire and the Humber. Top brand affinities include Bioderma, Kitchenware, Renovation, with strongest over-indexing on Bioderma (8.59× the country average). Demographically, the House audience skews more female with an average age of 46.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of House fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 46.0 |
| Estimated audience size | 20,941,978 |
Audience persona
The typical House fan in United Kingdom is more female, around 46.0 years old, with strong DIY Mentality tendencies and a notable affinity for Bioderma.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 15,706,484 | 1.94× |
| Scotland | 1,950,807 | 1.03× |
| Yorkshire and the Humber | 1,371,503 | 0.82× |
| Wales | 1,304,161 | 1.09× |
| South East | 1,225,511 | 0.44× |
| Northern Ireland | 1,207,579 | 1.88× |
| South West | 767,710 | 0.45× |
| East of England | 704,414 | 0.37× |
| West Midlands | 670,079 | 0.75× |
| East Midlands | 603,351 | 0.41× |
| North West | 575,270 | 0.26× |
| North East | 530,174 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bioderma | 8.59× | Beauty & Wellness |
| Kitchenware | 2.92× | Home & Garden |
| Renovation | 2.15× | Home & Garden |
| Real property | 2.83× | Home & Garden |
| Weddings | 1.64× | Kids & Family |
| La Roche-Posay | 5.26× | Beauty & Wellness |
| Hobby | 1.51× | Home & Garden |
| Ryanair | 1.69× | Travel & Leisure |
| 1.59× | Internet & Social Media | |
| Expensive Taste | 2.13× | Business & Career |
| Home Appliances | 1.55× | Home & Garden |
| Luxury yacht | 2.5× | Travel & Leisure |
| Refrigerator | 1.84× | Home & Garden |
| Workwear | 2.83× | Fashion & Accessoires |
| Purchase discount | 2.83× | Shopping |
| TripAdvisor | 1.56× | Travel & Leisure |
| Home business | 2.81× | Business & Career |
| Property finder | 1.76× | Home & Garden |
| Mobile home | 1.78× | Cars & Mobility |
| Trivago | 1.93× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.3 |
| Design Affinity | PREMIUM | 1.29 |
| Luxury Orientation | PREMIUM | 1.14 |
| Indulgence | JOY | 1.13 |
| Convenience Orientation | PREMIUM | 1.08 |
| Creativity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
See House audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does House have in United Kingdom?
House has an estimated audience of 20,941,978 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of House fans?
62.0% of House fans are female, 38.0% are male, with an average age of 46.0 years.
Which brands do House fans like most?
House fans show strongest brand affinity for Bioderma (8.59×), Kitchenware (2.92×), and Renovation (2.15×) over the country average.
Where do House fans live in United Kingdom?
House fans in United Kingdom are most concentrated in England (reach 15,706,484), Scotland (reach 1,950,807), and Yorkshire and the Humber (reach 1,371,503). These three regions account for the largest share of the active audience.
What other brands do House fans also like?
Beyond House itself, the audience over-indexes on Kitchenware (2.92×), Renovation (2.15×), Real property (2.83×), and Weddings (1.64×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.