A data profile of the people who buy, follow and care about House in India — modelled from more than twelve digital signal sources. House has an estimated audience of 13,610,596 people in India.
House has an estimated audience of 13,610,596 people in India. 26.4% are female, 73.6% are male, average age 36.5. Top brand affinities: Apartment, Family, Real property, Instant messaging, Lodging.
Top brand affinities include Apartment, Family, Real property, with strongest over-indexing on Apartment (3× the country average).
Demographically, the House audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical House fan in India is more male, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Apartment.
The key figures that characterise the House profile in India.
26.4% are female, 73.6% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 36.5 |
| Estimated audience size | 13,610,596 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide House audience comes from India.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bungalow | Home & Garden | 3.52× | ||
| 02 | Real property | Home & Garden | 3.26× | ||
| 03 | Apartment | Business & Career | 3.00× | ||
| 04 | Lodging | Travel & Leisure | 2.47× | ||
| 05 | First-time buyer | Shopping | 2.17× | ||
| 06 | Renovation | Home & Garden | 2.14× | ||
| 07 | Cabinetry | Home & Garden | 2.09× | ||
| 08 | Young's | Food & Beverages | 1.93× | ||
| 09 | Volunteering | Politics & Society | 1.71× | ||
| 10 | Singapore | Travel & Leisure | 1.69× | ||
| 11 | Refrigerator | Home & Garden | 1.68× | ||
| 12 | Family | Kids & Family | 1.66× | ||
| 13 | Instant messaging | Internet & Social Media | 1.65× | ||
| 14 | Hindustan | Politics & Society | 1.65× | ||
| 15 | Social media marketing | Business & Career | 1.59× | ||
| 16 | Innovation | Business & Career | 1.57× | ||
| 17 | Himalayas | Travel & Leisure | 1.57× | ||
| 18 | Spas | Beauty & Wellness | 1.55× | ||
| 19 | Desserts | Food & Beverages | 1.54× | ||
| 20 | Drawing | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.54× | |
| Career Orientation | POWER | 1.53× | |
| DIY Mentality | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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