A data profile of the people who buy, follow and care about House in Ireland — modelled from more than twelve digital signal sources. House has an estimated audience of 1,572,416 people in Ireland.
House has an estimated audience of 1,572,416 people in Ireland. 61.5% are female, 38.5% are male, average age 43.5. Top brand affinities: Kitchen, Apartment, Crossword, Laminate flooring, Wood flooring.
Top brand affinities include Kitchen, Apartment, Crossword, with strongest over-indexing on Kitchen (1.52× the country average).
Demographically, the House audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical House fan in Ireland is more female, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchen.
The key figures that characterise the House profile in Ireland.
61.5% are female, 38.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 43.5 |
| Estimated audience size | 1,572,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide House audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apartment | Business & Career | 1.79× | ||
| 02 | Log cabin | Home & Garden | 1.62× | ||
| 03 | Laminate flooring | Home & Garden | 1.60× | ||
| 04 | Bed frame | Home & Garden | 1.60× | ||
| 05 | The Crown (TV series) | Movies & TV | 1.60× | ||
| 06 | PC World (retailer) | Technology & Electronics | 1.59× | ||
| 07 | Ford Kuga | Cars & Mobility | 1.59× | ||
| 08 | Hot tub | Home & Garden | 1.57× | ||
| 09 | Groupon | Internet & Social Media | 1.54× | ||
| 10 | Criminal Minds | Movies & TV | 1.54× | ||
| 11 | Curtain | Home & Garden | 1.53× | ||
| 12 | Kitchen | Home & Garden | 1.52× | ||
| 13 | Wood flooring | Home & Garden | 1.52× | ||
| 14 | Pergola | Home & Garden | 1.52× | ||
| 15 | Slovenia | Travel & Leisure | 1.52× | ||
| 16 | Crossword | Games | 1.51× | ||
| 17 | Hat | Fashion & Accessoires | 1.51× | ||
| 18 | Sofa bed | Home & Garden | 1.51× | ||
| 19 | Collagen | Beauty & Wellness | 1.51× | ||
| 20 | Nigella Lawson | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.28× | |
| Design Affinity | PREMIUM | 1.25× | |
| Family Orientation | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Social Media Usage | JOY | 0.91× | |
| Spirituality | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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