A data profile of the people who buy, follow and care about Kitchen in Ireland — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 1,604,002 people in Ireland.
Kitchen has an estimated audience of 1,604,002 people in Ireland. 63.6% are female, 36.4% are male, average age 43.3. Top brand affinities: SuperValu (United States), Design, Family, Hotels, Furniture.
Top brand affinities include SuperValu (United States), Design, Family, with strongest over-indexing on SuperValu (United States) (1.51× the country average).
Demographically, the Kitchen audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Kitchen fan in Ireland is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for SuperValu (United States).
The key figures that characterise the Kitchen profile in Ireland.
63.6% are female, 36.4% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 43.3 |
| Estimated audience size | 1,604,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Kitchen audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Kitchen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Refrigerator | Home & Garden | 1.79× | ||
| 02 | Countertop | Home & Garden | 1.74× | ||
| 03 | Kitchen stove | Home & Garden | 1.65× | ||
| 04 | Lodging | Travel & Leisure | 1.62× | ||
| 05 | Bedding | Home & Garden | 1.59× | ||
| 06 | Renovation | Home & Garden | 1.57× | ||
| 07 | Interior design | Business & Career | 1.57× | ||
| 08 | Furniture | Home & Garden | 1.56× | ||
| 09 | Home Appliances | Home & Garden | 1.55× | ||
| 10 | Hotels | Travel & Leisure | 1.54× | ||
| 11 | Recipes | Food & Beverages | 1.54× | ||
| 12 | Family | Kids & Family | 1.53× | ||
| 13 | Home improvement | Home & Garden | 1.53× | ||
| 14 | Design | Home & Garden | 1.52× | ||
| 15 | House | Home & Garden | 1.52× | ||
| 16 | Starter home | Home & Garden | 1.52× | ||
| 17 | SuperValu (United States) | Shopping | 1.51× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.51× | ||
| 19 | Causeway Bay | Travel & Leisure | 1.51× | ||
| 20 | Bathroom | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.29× | |
| Social Media Usage | JOY | 0.99× | |
| Convenience Orientation | PREMIUM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Travelling | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.