A data profile of the people who buy, follow and care about Home Appliances in Ireland — modelled from more than twelve digital signal sources. Home Appliances has an estimated audience of 1,006,773 people in Ireland.
Home Appliances has an estimated audience of 1,006,773 people in Ireland. 60.2% are female, 39.8% are male, average age 43.4. Top brand affinities: IKEA, Harvey Norman, Arnotts (Ireland), Refrigerator, Chair.
Top brand affinities include IKEA, Harvey Norman, Arnotts (Ireland), with strongest over-indexing on IKEA (1.59× the country average).
Demographically, the Home Appliances audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Home Appliances fan in Ireland is more female, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Home Appliances profile in Ireland.
60.2% are female, 39.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 43.4 |
| Estimated audience size | 1,006,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Home Appliances audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
The strongest cross-interests of the Home Appliances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchenware | Home & Garden | 1.95× | ||
| 02 | Kitchen stove | Home & Garden | 1.74× | ||
| 03 | Bedroom furniture | Home & Garden | 1.71× | ||
| 04 | Dining room | Home & Garden | 1.69× | ||
| 05 | Arnotts (Ireland) | Shopping | 1.60× | ||
| 06 | IKEA | Home & Garden | 1.59× | ||
| 07 | Refrigerator | Home & Garden | 1.59× | ||
| 08 | Living room | Home & Garden | 1.58× | ||
| 09 | Household | Home & Garden | 1.58× | ||
| 10 | Patio | Home & Garden | 1.58× | ||
| 11 | Garden furniture | Home & Garden | 1.57× | ||
| 12 | Bedding | Home & Garden | 1.57× | ||
| 13 | Starter home | Home & Garden | 1.56× | ||
| 14 | Cabinetry | Home & Garden | 1.55× | ||
| 15 | Harvey Norman | Shopping | 1.53× | ||
| 16 | Garden centre | Home & Garden | 1.53× | ||
| 17 | Final good | Business & Career | 1.53× | ||
| 18 | Chair | Home & Garden | 1.51× | ||
| 19 | Tile | Home & Garden | 1.51× | ||
| 20 | Flooring | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.11× | |
| Social Media Usage | JOY | 0.89× | |
| Travelling | THRILL | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Travelling | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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