A data profile of the people who buy, follow and care about Tile in Ireland — modelled from more than twelve digital signal sources. Tile has an estimated audience of 779,740 people in Ireland.
Tile has an estimated audience of 779,740 people in Ireland. 64.8% are female, 35.2% are male, average age 45.5. Top brand affinities: IKEA, Screwfix, Wood flooring, Laminate flooring, Carpet.
Top brand affinities include IKEA, Screwfix, Wood flooring, with strongest over-indexing on IKEA (1.67× the country average).
Demographically, the Tile audience skews more female with an average age of 45.5, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Tile fan in Ireland is more female, around 45.5 years old, with strong DIY Mentality tendencies and a notable affinity for IKEA.
The key figures that characterise the Tile profile in Ireland.
64.8% are female, 35.2% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 45.5 |
| Estimated audience size | 779,740 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 25% | |
| 40-49 | 30% | |
| 50+ | 28% |
of the worldwide Tile audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 6.8% |
| Italy | 5.9% |
The strongest cross-interests of the Tile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laminate flooring | Home & Garden | 3.00× | ||
| 02 | Wood flooring | Home & Garden | 2.92× | ||
| 03 | Toilet | Home & Garden | 2.38× | ||
| 04 | Shower | Beauty & Wellness | 2.15× | ||
| 05 | Microwave oven | Home & Garden | 2.15× | ||
| 06 | Home automation | Technology & Electronics | 2.05× | ||
| 07 | Carpet | Home & Garden | 2.00× | ||
| 08 | Hardware store | Home & Garden | 1.87× | ||
| 09 | Bedroom furniture | Home & Garden | 1.78× | ||
| 10 | Efficient energy use | Technology & Electronics | 1.78× | ||
| 11 | Garden furniture | Home & Garden | 1.77× | ||
| 12 | Garden centre | Home & Garden | 1.71× | ||
| 13 | Zoo | Kids & Family | 1.69× | ||
| 14 | IKEA | Home & Garden | 1.67× | ||
| 15 | Screwfix | Home & Garden | 1.66× | ||
| 16 | Mattress | Home & Garden | 1.59× | ||
| 17 | TK Maxx | Shopping | 1.52× | ||
| 18 | Air conditioning | Technology & Electronics | 1.52× | ||
| 19 | Life insurance | Business & Career | 1.52× | ||
| 20 | Home Appliances | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.55× | |
| Convenience Orientation | PREMIUM | 1.53× | |
| Quality Awareness | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Urban Lifestyle | OPEN | 0.85× | |
| Sustainability | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Tile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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