A data profile of the people who buy, follow and care about Life insurance in Ireland — modelled from more than twelve digital signal sources. Life insurance has an estimated audience of 682,255 people in Ireland.
Life insurance has an estimated audience of 682,255 people in Ireland. 54.6% are female, 45.4% are male, average age 46.5. Top brand affinities: Bank of Ireland, Insurance policy, Aviva, Electric Ireland, Pension.
Top brand affinities include Bank of Ireland, Insurance policy, Aviva, with strongest over-indexing on Bank of Ireland (1.93× the country average).
Demographically, the Life insurance audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Life insurance fan in Ireland is balanced, around 46.5 years old, with strong Design Affinity tendencies and a notable affinity for Bank of Ireland.
The key figures that characterise the Life insurance profile in Ireland.
54.6% are female, 45.4% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 46.5 |
| Estimated audience size | 682,255 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 31% | |
| 50+ | 32% |
of the worldwide Life insurance audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 27.1% |
| United Kingdom | 8.8% |
| India | 7.3% |
The strongest cross-interests of the Life insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Insurance policy | Business & Career | 4.53× | ||
| 02 | Aviva | Business & Career | 4.00× | ||
| 03 | Home insurance | Business & Career | 2.76× | ||
| 04 | Pension | Business & Career | 2.66× | ||
| 05 | Allianz | Business & Career | 2.60× | ||
| 06 | Health insurance | Business & Career | 2.14× | ||
| 07 | Bank of Ireland | Business & Career | 1.93× | ||
| 08 | Symptom | Health | 1.84× | ||
| 09 | Sustainable energy | Home & Garden | 1.82× | ||
| 10 | Financial services | Business & Career | 1.78× | ||
| 11 | Loan | Business & Career | 1.70× | ||
| 12 | Credit union | Business & Career | 1.67× | ||
| 13 | Renewable energy | Business & Career | 1.64× | ||
| 14 | Pope Francis | Politics & Society | 1.61× | ||
| 15 | Electric Ireland | Games | 1.57× | ||
| 16 | Circle K | Shopping | 1.56× | ||
| 17 | Garden centre | Home & Garden | 1.53× | ||
| 18 | MidWest Radio | Music & Radio | 1.52× | ||
| 19 | Screwfix | Home & Garden | 1.51× | ||
| 20 | Mortgage loans | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.12× | |
| Travelling | THRILL | 0.92× | |
| Need for Security | CONSERVATISM | 0.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.22× | |
| Social Media Usage | JOY | 0.49× | |
| Need for Security | CONSERVATISM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Life insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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