A data profile of the people who buy, follow and care about Electric Ireland in Ireland — modelled from more than twelve digital signal sources. Electric Ireland has an estimated audience of 1,947,406 people in Ireland.
Electric Ireland has an estimated audience of 1,947,406 people in Ireland. 77.9% are female, 22.1% are male, average age 49.3. Top brand affinities: TK Maxx, Life insurance, Home insurance, Trivago, Hardware store.
Top brand affinities include TK Maxx, Life insurance, Home insurance, with strongest over-indexing on TK Maxx (1.54× the country average).
Demographically, the Electric Ireland audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Electric Ireland fan in Ireland is more female, around 49.3 years old, with strong Convenience Orientation tendencies and a notable affinity for TK Maxx.
The key figures that characterise the Electric Ireland profile in Ireland.
77.9% are female, 22.1% are male, average age 49.3.
| Metric | Value |
|---|---|
| Female | 77.9% |
| Male | 22.1% |
| Average age | 49.3 |
| Estimated audience size | 1,947,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 8% | |
| 30-39 | 17% | |
| 40-49 | 31% | |
| 50+ | 42% |
of the worldwide Electric Ireland audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 95.0% |
| United Kingdom | 2.9% |
| United States | 0.5% |
The strongest cross-interests of the Electric Ireland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home insurance | Business & Career | 1.90× | ||
| 02 | Christmas decoration | Home & Garden | 1.82× | ||
| 03 | Travel insurance | Travel & Leisure | 1.75× | ||
| 04 | Mineral water | Food & Beverages | 1.75× | ||
| 05 | Home automation | Technology & Electronics | 1.73× | ||
| 06 | Birkenstock | Fashion & Accessoires | 1.73× | ||
| 07 | Christmas market | Food & Beverages | 1.72× | ||
| 08 | Hardware store | Home & Garden | 1.71× | ||
| 09 | Employment agency | Business & Career | 1.71× | ||
| 10 | Fertilizer | Home & Garden | 1.69× | ||
| 11 | Outlet store | Shopping | 1.68× | ||
| 12 | Convenience store | Food & Beverages | 1.65× | ||
| 13 | Trivago | Travel & Leisure | 1.63× | ||
| 14 | Rail transport | Travel & Leisure | 1.60× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 1.60× | ||
| 16 | Life insurance | Business & Career | 1.57× | ||
| 17 | Microwave oven | Home & Garden | 1.57× | ||
| 18 | Solar power | Home & Garden | 1.56× | ||
| 19 | Allianz | Business & Career | 1.55× | ||
| 20 | TK Maxx | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.71× | |
| Family Orientation | CONSERVATISM | 1.58× | |
| Community Orientation | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.56× | |
| Extroversion | THRILL | 0.60× | |
| Early Adopter Mentality | POWER | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Electric Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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