A data profile of the people who buy, follow and care about Iarnród Éireann in Ireland — modelled from more than twelve digital signal sources. Iarnród Éireann has an estimated audience of 4,747,980 people in Ireland.
Iarnród Éireann has an estimated audience of 4,747,980 people in Ireland. 59.0% are female, 41.0% are male, average age 42.0. Top brand affinities: Aer Lingus, Rail transport, Ticketmaster, TK Maxx, Emmerdale.
Top brand affinities include Aer Lingus, Rail transport, Ticketmaster, with strongest over-indexing on Aer Lingus (1.75× the country average).
Demographically, the Iarnród Éireann audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Iarnród Éireann fan in Ireland is more female, around 42.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Aer Lingus.
The key figures that characterise the Iarnród Éireann profile in Ireland.
59.0% are female, 41.0% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 42.0 |
| Estimated audience size | 4,747,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 28% | |
| 50+ | 25% |
of the worldwide Iarnród Éireann audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 95.5% |
| United States | 1.4% |
| United Kingdom | 1.3% |
The strongest cross-interests of the Iarnród Éireann audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rail transport | Travel & Leisure | 4.11× | ||
| 02 | Emmerdale | Movies & TV | 2.77× | ||
| 03 | Employment agency | Business & Career | 2.71× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.17× | ||
| 05 | University | Business & Career | 1.94× | ||
| 06 | TK Maxx | Shopping | 1.90× | ||
| 07 | Public transport | Cars & Mobility | 1.88× | ||
| 08 | KFC | Food & Beverages | 1.85× | ||
| 09 | BBC Sport | Sports | 1.81× | ||
| 10 | Circle K | Shopping | 1.77× | ||
| 11 | Aer Lingus | Travel & Leisure | 1.75× | ||
| 12 | Crossword | Games | 1.75× | ||
| 13 | Cappuccino | Food & Beverages | 1.74× | ||
| 14 | Zoo | Kids & Family | 1.73× | ||
| 15 | Ticketmaster | Travel & Leisure | 1.67× | ||
| 16 | Trivago | Travel & Leisure | 1.67× | ||
| 17 | Milk | Food & Beverages | 1.56× | ||
| 18 | Apprenticeship | Business & Career | 1.56× | ||
| 19 | Skyscanner | Travel & Leisure | 1.52× | ||
| 20 | Weather | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.56× | |
| Career Orientation | POWER | 1.38× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Spirituality | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Iarnród Éireann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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