A data profile of the people who buy, follow and care about University in Ireland — modelled from more than twelve digital signal sources. University has an estimated audience of 744,487 people in Ireland.
University has an estimated audience of 744,487 people in Ireland. 62.6% are female, 37.4% are male, average age 39.2. Top brand affinities: Iarnród Éireann, Boylesports, Aer Lingus, Allied Irish Banks, Bank of Ireland.
Top brand affinities include Iarnród Éireann, Boylesports, Aer Lingus, with strongest over-indexing on Iarnród Éireann (1.94× the country average).
Demographically, the University audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical University fan in Ireland is more female, around 39.2 years old, with strong Travelling tendencies and a notable affinity for Iarnród Éireann.
The key figures that characterise the University profile in Ireland.
62.6% are female, 37.4% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 39.2 |
| Estimated audience size | 744,487 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide University audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.6% |
| Italy | 4.5% |
The strongest cross-interests of the University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Academic degree | Business & Career | 2.95× | ||
| 02 | College | Business & Career | 2.44× | ||
| 03 | Student | Business & Career | 2.00× | ||
| 04 | Iarnród Éireann | Cars & Mobility | 1.94× | ||
| 05 | Learning | Business & Career | 1.83× | ||
| 06 | Vodafone | Technology & Electronics | 1.79× | ||
| 07 | School | Kids & Family | 1.68× | ||
| 08 | Allied Irish Banks | Business & Career | 1.66× | ||
| 09 | Research | Business & Career | 1.66× | ||
| 10 | Psychology | Business & Career | 1.65× | ||
| 11 | Bank of Ireland | Business & Career | 1.64× | ||
| 12 | Indeed.com | Business & Career | 1.64× | ||
| 13 | Education | Business & Career | 1.63× | ||
| 14 | Irish language | Politics & Society | 1.62× | ||
| 15 | Internet & Social Media | 1.61× | |||
| 16 | RTÉ Sport | Sports | 1.59× | ||
| 17 | FIFA World Cup | Sports | 1.56× | ||
| 18 | Boylesports | Games | 1.53× | ||
| 19 | Medicine | Business & Career | 1.53× | ||
| 20 | Aer Lingus | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.18× | |
| Design Affinity | PREMIUM | 1.14× | |
| Social Media Usage | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Convenience Orientation | PREMIUM | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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