A data profile of the people who buy, follow and care about LinkedIn in Ireland — modelled from more than twelve digital signal sources. LinkedIn has an estimated audience of 2,084,294 people in Ireland.
LinkedIn has an estimated audience of 2,084,294 people in Ireland. 64.0% are female, 36.0% are male, average age 38.8. Top brand affinities: Indeed.com, The Guardian, Job, Job hunting, Recruitment.
Top brand affinities include Indeed.com, The Guardian, Job, with strongest over-indexing on Indeed.com (2.05× the country average).
Demographically, the LinkedIn audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical LinkedIn fan in Ireland is more female, around 38.8 years old, with strong Travelling tendencies and a notable affinity for Indeed.com.
The key figures that characterise the LinkedIn profile in Ireland.
64.0% are female, 36.0% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 38.8 |
| Estimated audience size | 2,084,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 16% |
of the worldwide LinkedIn audience comes from Ireland.
| Country | Share |
|---|---|
| China | 34.9% |
| United States | 5.6% |
| India | 2.2% |
The strongest cross-interests of the LinkedIn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Professional development | Business & Career | 2.75× | ||
| 02 | Job hunting | Business & Career | 2.69× | ||
| 03 | Job | Business & Career | 2.66× | ||
| 04 | Recruitment | Business & Career | 2.33× | ||
| 05 | Career development | Business & Career | 2.25× | ||
| 06 | Revenue | Business & Career | 2.23× | ||
| 07 | Customer relationship management | Business & Career | 2.13× | ||
| 08 | Distance education | Business & Career | 2.13× | ||
| 09 | Indeed.com | Business & Career | 2.05× | ||
| 10 | Web conferencing | Technology & Electronics | 2.04× | ||
| 11 | Mentorship | Kids & Family | 2.02× | ||
| 12 | The Times | News | 1.97× | ||
| 13 | Web development | Business & Career | 1.84× | ||
| 14 | Database | Technology & Electronics | 1.83× | ||
| 15 | Educational technology | Business & Career | 1.77× | ||
| 16 | Pope Francis | Politics & Society | 1.69× | ||
| 17 | Pension | Business & Career | 1.68× | ||
| 18 | The Guardian | News | 1.67× | ||
| 19 | Business & Career | 1.66× | |||
| 20 | Stress (biology) | Health | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.32× | |
| Design Affinity | PREMIUM | 1.21× | |
| Need for Security | CONSERVATISM | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Social Media Usage | JOY | 0.58× | |
| Need for Security | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for LinkedIn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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