A data profile of the people who buy, follow and care about Learning in Ireland — modelled from more than twelve digital signal sources. Learning has an estimated audience of 1,356,117 people in Ireland.
Learning has an estimated audience of 1,356,117 people in Ireland. 62.9% are female, 37.1% are male, average age 42.9. Top brand affinities: Psychology, University, Anthropology, Drawing, Apprenticeship.
Top brand affinities include Psychology, University, Anthropology, with strongest over-indexing on Psychology (1.8× the country average).
Demographically, the Learning audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Learning fan in Ireland is more female, around 42.9 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Learning profile in Ireland.
62.9% are female, 37.1% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 42.9 |
| Estimated audience size | 1,356,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Learning audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 4.6% |
| India | 4.6% |
The strongest cross-interests of the Learning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coursera | Business & Career | 2.22× | ||
| 02 | University | Business & Career | 1.83× | ||
| 03 | Anthropology | Business & Career | 1.82× | ||
| 04 | Psychology | Business & Career | 1.80× | ||
| 05 | Library | Literature | 1.79× | ||
| 06 | Bill Gates | Business & Career | 1.77× | ||
| 07 | Self-esteem | Health | 1.74× | ||
| 08 | Apprenticeship | Business & Career | 1.73× | ||
| 09 | Mark Zuckerberg | Business & Career | 1.64× | ||
| 10 | Singapore | Travel & Leisure | 1.60× | ||
| 11 | Vincent van Gogh | Arts & Culture | 1.60× | ||
| 12 | Drawing | Home & Garden | 1.59× | ||
| 13 | Crossword | Games | 1.58× | ||
| 14 | Dream | Health | 1.58× | ||
| 15 | Reese Witherspoon | Movies & TV | 1.58× | ||
| 16 | Simon Cowell | Movies & TV | 1.58× | ||
| 17 | New Zealand | Travel & Leisure | 1.56× | ||
| 18 | Hugh Jackman | Movies & TV | 1.56× | ||
| 19 | Kinesiology | Health | 1.55× | ||
| 20 | Collagen | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.45× | |
| Community Orientation | OPEN | 1.30× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Price Sensitivity | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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