Rascasse Audience Intelligence

Learning Audience in Belgium

A data profile of the people who buy, follow and care about Learning in Belgium — modelled from more than twelve digital signal sources. Learning has an estimated audience of 1,661,645 people in Belgium.

#263among Topic in Belgium#60in Business & Career

The average Learning fan in Belgium is 43.5 years old, more female, and lives primarily in Brussels.

The audience is concentrated in Brussels, Flemish Brabant, Hainaut.

Top brand affinities include Psychology, Canada, Innovation, with strongest over-indexing on Psychology (1.9× the country average).

Demographically, the Learning audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.

The typical Learning fan in Belgium is more female, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Learning profile in Belgium.

Audience size
1.7M
in Belgium
Gender
61.3%♀
38.7% male
Age
43.5
average years
Country rank
#430
Topic in Belgium
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Learning fans

61.3% are female, 38.7% are male, average age 43.5.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Learning audience in Belgium
MetricValue
Female61.3%
Male38.7%
Average age43.5
Estimated audience size1,661,645
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Learning audience in Belgium
Age bracketShare%
16-1911%
20-2917%
30-3919%
40-4922%
50+31%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Learning audience comes from Belgium.

Worldwide audience distribution share by country for Learning
CountryShare
United States22.0%
United Kingdom4.6%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Belgium average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Learning audience in Belgium is strongest.

Fig. 05

Top regions by affinity

Learning fans by region: top regions in Belgium
#RegionReachAffinity×
01Brussels~300K2.82×
02Walloon Brabant~90K2.06×
03Flemish Brabant~100K1.03×
04Liege~100K0.98×
05Hainaut~100K0.84×
06Province of Namur~70K0.84×
07Luxembourg~40K0.83×
08Antwerp~100K0.71×
09Limburg~50K0.66×
10West Flanders~90K0.61×
11East Flanders~100K0.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Learning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Learning audience
#·InterestCategoryAffinity×
01Emotional intelligenceHealth2.42×
02InnovationBusiness & Career2.31×
03RedditInternet & Social Media2.31×
04UniqloShopping2.31×
05PsychologyBusiness & Career1.90×
06VolunteeringPolitics & Society1.72×
07CanadaTravel & Leisure1.67×
08Local foodFood & Beverages1.65×
09DrawingHome & Garden1.63×
10FnacShopping1.61×
11AnthropologyBusiness & Career1.59×
12DessertsFood & Beverages1.58×
13Online newspaperNews1.56×
14Music videosMusic & Radio1.55×
15WeddingsKids & Family1.55×
16LodgingTravel & Leisure1.53×
17NutrientFood & Beverages1.53×
18PizzaFood & Beverages1.52×
19Self careHealth1.52×
20Video on demandMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Learning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Learning audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.57×
IndividualismJOY1.54×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Learning audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.96×
Price SensitivityPREMIUM0.97×
Quality AwarenessPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Learning have in Belgium?

Learning has an estimated audience of 1,661,645 people in Belgium, concentrated in Brussels and Flemish Brabant.

02

What is the gender split and age of Learning fans?

61.3% of Learning fans are female, 38.7% are male, with an average age of 43.5 years.

03

Which brands do Learning fans like most?

Learning fans show strongest brand affinity for Psychology (1.9×), Canada (1.67×), and Innovation (2.31×) over the country average.

04

Where do Learning fans live in Belgium?

Learning fans in Belgium are most concentrated in Brussels (reach ~300K), Flemish Brabant (reach ~100K), and Hainaut (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Learning fans also like?

Beyond Learning itself, the audience over-indexes on Canada (1.67×), Innovation (2.31×), Reddit (2.31×), and Desserts (1.58×) compared to the Belgium average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Belgium

See Learning audiences in other countries

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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