A data profile of the people who buy, follow and care about Online newspaper in Belgium — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 1,852,193 people in Belgium.
Online newspaper has an estimated audience of 1,852,193 people in Belgium. 53.9% are female, 46.1% are male, average age 45.8. Top brand affinities: TV-Gids, Breaking news, VRT NWS, Claude, Financial technology.
Top brand affinities include TV-Gids, Breaking news, VRT NWS, with strongest over-indexing on TV-Gids (3.07× the country average).
Demographically, the Online newspaper audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Online newspaper fan in Belgium is balanced, around 45.8 years old, with strong Design Affinity tendencies and a notable affinity for TV-Gids.
The key figures that characterise the Online newspaper profile in Belgium.
53.9% are female, 46.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 45.8 |
| Estimated audience size | 1,852,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 39% |
of the worldwide Online newspaper audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 8.03× | ||
| 02 | Government | Politics & Society | 7.14× | ||
| 03 | Financial technology | Business & Career | 5.16× | ||
| 04 | VRT NWS | Movies & TV | 4.92× | ||
| 05 | Wind turbine | Home & Garden | 4.00× | ||
| 06 | Emerging technologies | Technology & Electronics | 3.63× | ||
| 07 | News broadcasting | Business & Career | 3.09× | ||
| 08 | TV-Gids | Movies & TV | 3.07× | ||
| 09 | Claude | Technology & Electronics | 2.69× | ||
| 10 | DeepL | Technology & Electronics | 2.55× | ||
| 11 | Grok | Technology & Electronics | 2.31× | ||
| 12 | Gemini | Technology & Electronics | 2.25× | ||
| 13 | Canada | Travel & Leisure | 2.09× | ||
| 14 | Current events | Arts & Culture | 1.79× | ||
| 15 | Chat GPT | Technology & Electronics | 1.77× | ||
| 16 | De Tijd | News | 1.74× | ||
| 17 | Politics | Politics & Society | 1.67× | ||
| 18 | Engie | Home & Garden | 1.56× | ||
| 19 | Education | Business & Career | 1.56× | ||
| 20 | Ryanair | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.88× | |
| Travelling | THRILL | 1.28× | |
| Social Media Usage | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.90× | |
| Pet Ownership | JOY | 1.13× | |
| Social Media Usage | JOY | 1.26× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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