A data profile of the people who buy, follow and care about Current events in Belgium — modelled from more than twelve digital signal sources. Current events has an estimated audience of 3,680,884 people in Belgium.
The average Current events fan in Belgium is 45.4 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, East Flanders, Antwerp.
Top brand affinities include Online newspaper, Newspapers, Personally identifiable information, with strongest over-indexing on Online newspaper (1.56× the country average).
Demographically, the Current events audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Social Media Usage, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Current events fan in Belgium is balanced, around 45.4 years old, with strong Social Media Usage tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Current events profile in Belgium.
52.6% are female, 47.4% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 45.4 |
| Estimated audience size | 3,680,884 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Current events audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.3% |
| India | 6.4% |
| United Kingdom | 4.5% |
Where the Current events audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~100K | 1.16× | |
| 02 | West Flanders | ~300K | 1.04× | |
| 03 | Limburg | ~200K | 1.01× | |
| 04 | Liege | ~300K | 1.00× | |
| 05 | Hainaut | ~400K | 0.98× | |
| 06 | Flemish Brabant | ~300K | 0.97× | |
| 07 | East Flanders | ~400K | 0.96× | |
| 08 | Brussels | ~200K | 0.96× | |
| 09 | Antwerp | ~400K | 0.94× |
The strongest cross-interests of the Current events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transfermarkt | Sports | 1.67× | ||
| 02 | Personally identifiable information | Internet & Social Media | 1.66× | ||
| 03 | KSC Lokeren-Temse | Sports | 1.65× | ||
| 04 | Polaris Slingshot | Cars & Mobility | 1.58× | ||
| 05 | Hummer | Cars & Mobility | 1.57× | ||
| 06 | The SPORT Bible | Sports | 1.57× | ||
| 07 | Online newspaper | News | 1.56× | ||
| 08 | Dutch Society for the Protection of Animals | Politics & Society | 1.56× | ||
| 09 | Sporting News | Sports | 1.55× | ||
| 10 | Vuelta a España | Sports | 1.55× | ||
| 11 | Q-music | Music & Radio | 1.53× | ||
| 12 | The Football Association | Sports | 1.53× | ||
| 13 | Newspapers | Literature | 1.52× | ||
| 14 | Libelle | Pets & Animals | 1.52× | ||
| 15 | Government-owned corporation | Business & Career | 1.52× | ||
| 16 | Copa del Rey | Sports | 1.52× | ||
| 17 | Dictionary | Literature | 1.52× | ||
| 18 | The Brussels Times | News | 1.52× | ||
| 19 | CBS Sports Network | Movies & TV | 1.52× | ||
| 20 | Eddy Merckx | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Sustainability | BALANCE | 0.87× | |
| Urban Lifestyle | OPEN | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Early Adopter Mentality | POWER | 0.71× | |
| Design Affinity | PREMIUM | 0.72× |
Current events has an estimated audience of 3,680,884 people in Belgium, concentrated in Hainaut and East Flanders.
52.6% of Current events fans are female, 47.4% are male, with an average age of 45.4 years.
Current events fans show strongest brand affinity for Online newspaper (1.56×), Newspapers (1.52×), and Personally identifiable information (1.66×) over the country average.
Current events fans in Belgium are most concentrated in Hainaut (reach ~400K), East Flanders (reach ~400K), and Antwerp (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Current events itself, the audience over-indexes on Newspapers (1.52×), Personally identifiable information (1.66×), Libelle (1.52×), and Eddy Merckx (1.51×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Current events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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