A data profile of the people who buy, follow and care about Newspapers in Belgium — modelled from more than twelve digital signal sources. Newspapers has an estimated audience of 1,530,967 people in Belgium.
Newspapers has an estimated audience of 1,530,967 people in Belgium. 55.4% are female, 44.6% are male, average age 44.4. Top brand affinities: The Brussels Times, Tages-Anzeiger, Capital.fr, Challenges.fr, Ostdeutsche Allgemeine.
Top brand affinities include The Brussels Times, Tages-Anzeiger, Capital.fr, with strongest over-indexing on The Brussels Times (1.53× the country average).
Demographically, the Newspapers audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
The typical Newspapers fan in Belgium is more female, around 44.4 years old, with strong Social Media Usage tendencies and a notable affinity for The Brussels Times.
The key figures that characterise the Newspapers profile in Belgium.
55.4% are female, 44.6% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 44.4 |
| Estimated audience size | 1,530,967 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Newspapers audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 5.8% |
| Italy | 5.1% |
The strongest cross-interests of the Newspapers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trump Hotel Las Vegas | Travel & Leisure | 1.61× | ||
| 02 | Trump Tower (New York City) | Travel & Leisure | 1.56× | ||
| 03 | The Brussels Times | News | 1.53× | ||
| 04 | Tages-Anzeiger | News | 1.53× | ||
| 05 | Capital.fr | News | 1.53× | ||
| 06 | Challenges.fr | News | 1.53× | ||
| 07 | NZZ am Sonntag | News | 1.53× | ||
| 08 | Schweizer Illustrierte | News | 1.53× | ||
| 09 | Luzerner Zeitung | News | 1.53× | ||
| 10 | Berita Minggu | Business & Career | 1.53× | ||
| 11 | Jüdische Allgemeine | News | 1.53× | ||
| 12 | Ostdeutsche Allgemeine | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Pet Ownership | JOY | 0.81× | |
| Design Affinity | PREMIUM | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| Travelling | THRILL | 0.61× | |
| Patriotism | CONSERVATISM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Newspapers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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