A data profile of the people who buy, follow and care about Newspapers in India — modelled from more than twelve digital signal sources. Newspapers has an estimated audience of 11,302,991 people in India.
The average Newspapers fan in India is 32.7 years old, more male, and lives primarily in Karnataka.
The audience is concentrated in Karnataka, Maharashtra, Uttar Pradesh.
Top brand affinities include Staff Selection Commission, Government, Union Public Service Commission, with strongest over-indexing on Staff Selection Commission (1.59× the country average).
Demographically, the Newspapers audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Newspapers fan in India is more male, around 32.7 years old, with strong Community Orientation tendencies and a notable affinity for Staff Selection Commission.
The key figures that characterise the Newspapers profile in India.
26.4% are female, 73.6% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 32.7 |
| Estimated audience size | 11,302,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Newspapers audience comes from India.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 5.8% |
| Italy | 5.1% |
Where the Newspapers audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~1M | 3.91× | |
| 02 | Odisha | ~200K | 1.44× | |
| 03 | Goa | ~20K | 1.39× | |
| 04 | Telangana | ~200K | 1.12× | |
| 05 | Andhra Pradesh | ~200K | 1.11× | |
| 06 | Maharashtra | ~600K | 1.08× | |
| 07 | Punjab (region) | ~100K | 0.99× | |
| 08 | Tamil Nadu | ~300K | 0.98× | |
| 09 | Haryana | ~100K | 0.98× | |
| 10 | Nagaland | ~8K | 0.96× | |
| 11 | Manipur | ~10K | 0.93× | |
| 12 | Gujarat | ~300K | 0.90× | |
| 13 | Jharkhand | ~90K | 0.90× | |
| 14 | Uttar Pradesh | ~500K | 0.88× | |
| 15 | Madhya Pradesh | ~200K | 0.87× | |
| 16 | Chhattisgarh | ~60K | 0.86× | |
| 17 | Uttarakhand | ~50K | 0.86× | |
| 18 | Assam | ~100K | 0.85× | |
| 19 | Sikkim | ~4K | 0.85× | |
| 20 | Tripura | ~10K | 0.82× | |
| 21 | Bihar | ~200K | 0.81× | |
| 22 | West Bengal | ~300K | 0.80× | |
| 23 | Kerala | ~100K | 0.80× | |
| 24 | Himachal Pradesh | ~40K | 0.80× | |
| 25 | Rajasthan | ~200K | 0.79× | |
| 26 | Arunachal Pradesh | ~5K | 0.79× | |
| 27 | Jammu and Kashmir | ~40K | 0.76× | |
| 28 | Meghalaya | ~9K | 0.76× | |
| 29 | Mizoram | ~6K | 0.71× |
The strongest cross-interests of the Newspapers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Teen Patti Gold | Games | 1.92× | ||
| 02 | High Stakes Gambling | Games | 1.73× | ||
| 03 | The Ashes | Sports | 1.70× | ||
| 04 | Knitting pattern | Fashion & Accessoires | 1.67× | ||
| 05 | Ludo (board game) | Games | 1.64× | ||
| 06 | Cricbuzz | Sports | 1.64× | ||
| 07 | current affairs | Movies & TV | 1.62× | ||
| 08 | Poker tournament | Games | 1.60× | ||
| 09 | Staff Selection Commission | Politics & Society | 1.59× | ||
| 10 | Government | Politics & Society | 1.58× | ||
| 11 | Union Public Service Commission | Politics & Society | 1.58× | ||
| 12 | Motivational Quotes | Business & Career | 1.58× | ||
| 13 | Knitting needle | Fashion & Accessoires | 1.57× | ||
| 14 | ICC World Twenty20 | Sports | 1.57× | ||
| 15 | Government Jobs Alert | Website / Newspaper / Magazine | 1.57× | ||
| 16 | Civil Services of India | Politics & Society | 1.56× | ||
| 17 | Sweepstakes | Games | 1.55× | ||
| 18 | Job fair | Business & Career | 1.55× | ||
| 19 | Printmaking | Arts & Culture | 1.51× | ||
| 20 | Quiz | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.17× | |
| Career Orientation | POWER | 1.07× | |
| Social Media Usage | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Urban Lifestyle | OPEN | 0.80× | |
| Early Adopter Mentality | POWER | 0.80× |
Newspapers has an estimated audience of 11,302,991 people in India, concentrated in Karnataka and Maharashtra.
26.4% of Newspapers fans are female, 73.6% are male, with an average age of 32.7 years.
Newspapers fans show strongest brand affinity for Staff Selection Commission (1.59×), Government (1.58×), and Union Public Service Commission (1.58×) over the country average.
Newspapers fans in India are most concentrated in Karnataka (reach ~1M), Maharashtra (reach ~600K), and Uttar Pradesh (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Newspapers itself, the audience over-indexes on Government (1.58×), Union Public Service Commission (1.58×), The Ashes (1.7×), and Quiz (1.5×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Newspapers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.