A data profile of the people who buy, follow and care about ICC World Twenty20 in India — modelled from more than twelve digital signal sources. ICC World Twenty20 has an estimated audience of 3,247,313 people in India.
ICC World Twenty20 has an estimated audience of 3,247,313 people in India. 27.8% are female, 72.2% are male, average age 29.3. Top brand affinities: FIFA World Cup, Indian Premier League, India national cricket team, Cricket World Cup, Virat Kohli.
Top brand affinities include FIFA World Cup, Indian Premier League, India national cricket team, with strongest over-indexing on FIFA World Cup (3.43× the country average).
Demographically, the ICC World Twenty20 audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical ICC World Twenty20 fan in India is more male, around 29.3 years old, with strong Indulgence tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the ICC World Twenty20 profile in India.
27.8% are female, 72.2% are male, average age 29.3.
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 29.3 |
| Estimated audience size | 3,247,313 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 31% | |
| 30-39 | 12% | |
| 40-49 | 7% | |
| 50+ | 7% |
of the worldwide ICC World Twenty20 audience comes from India.
| Country | Share |
|---|---|
| India | 72.1% |
| Pakistan | 6.2% |
| Bangladesh | 4.3% |
The strongest cross-interests of the ICC World Twenty20 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IAAF World Championships in Athletics | Sports | 8.45× | ||
| 02 | Antique car | Cars & Mobility | 8.12× | ||
| 03 | Max Verstappen | Sports | 4.50× | ||
| 04 | Cricket World Cup | Sports | 3.50× | ||
| 05 | FIFA World Cup | Sports | 3.43× | ||
| 06 | Manchester City F.C. | Sports | 3.40× | ||
| 07 | England cricket team | Sports | 2.52× | ||
| 08 | Big Bash League | Sports | 2.44× | ||
| 09 | Pakistan national cricket team | Sports | 2.38× | ||
| 10 | Rohit Sharma | Sports | 2.18× | ||
| 11 | Kolkata Knight Riders | Sports | 2.14× | ||
| 12 | India national cricket team | Sports | 1.97× | ||
| 13 | Chennai Super Kings | Sports | 1.97× | ||
| 14 | Virat Kohli | Sports | 1.92× | ||
| 15 | Pakistan | Travel & Leisure | 1.85× | ||
| 16 | Indian Premier League | Sports | 1.78× | ||
| 17 | Chennai | Travel & Leisure | 1.71× | ||
| 18 | Mobile game | Games | 1.67× | ||
| 19 | Breaking news | Movies & TV | 1.58× | ||
| 20 | Celebrity | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.93× | |
| Sustainability | BALANCE | 1.53× | |
| Convenience Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.49× | |
| Tradition | CONSERVATISM | 0.54× | |
| Design Affinity | PREMIUM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for ICC World Twenty20. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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