A data profile of the people who buy, follow and care about Newspapers in Denmark — modelled from more than twelve digital signal sources. Newspapers has an estimated audience of 793,255 people in Denmark.
Newspapers has an estimated audience of 793,255 people in Denmark. 56.3% are female, 43.7% are male, average age 46.8. Top brand affinities: Web search engine, Lurpak, George Orwell, Boyens Medien, De Staandard.
Top brand affinities include Web search engine, Lurpak, George Orwell, with strongest over-indexing on Web search engine (1.59× the country average).
Demographically, the Newspapers audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Newspapers fan in Denmark is more female, around 46.8 years old, with strong Social Media Usage tendencies and a notable affinity for Web search engine.
The key figures that characterise the Newspapers profile in Denmark.
56.3% are female, 43.7% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 46.8 |
| Estimated audience size | 793,255 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Newspapers audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 5.8% |
| Italy | 5.1% |
The strongest cross-interests of the Newspapers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | De Staandard | News | 1.68× | ||
| 02 | La Verità (quotidiano) | News | 1.68× | ||
| 03 | Tages-Anzeiger | News | 1.68× | ||
| 04 | L’Express | News | 1.68× | ||
| 05 | Schweizer Illustrierte | News | 1.68× | ||
| 06 | Ostdeutsche Allgemeine | News | 1.68× | ||
| 07 | Luzerner Zeitung | News | 1.68× | ||
| 08 | Web search engine | Technology & Electronics | 1.59× | ||
| 09 | Wetterauer Zeitung | News | 1.58× | ||
| 10 | Hersfelder Zeitung | News | 1.58× | ||
| 11 | Werra-Rundschau | News | 1.58× | ||
| 12 | Gießener Anzeiger | News | 1.58× | ||
| 13 | Wiesbadener Kurier | News | 1.58× | ||
| 14 | Rhein-Neckar-Zeitung | News | 1.58× | ||
| 15 | Lurpak | Food & Beverages | 1.56× | ||
| 16 | George Orwell | Literature | 1.52× | ||
| 17 | Boyens Medien | News | 1.52× | ||
| 18 | Schaumburger Zeitung | News | 1.52× | ||
| 19 | Oggi | News | 1.51× | ||
| 20 | Valeurs Actuelles | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Travelling | THRILL | 0.55× | |
| Patriotism | CONSERVATISM | 0.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.09× | |
| Patriotism | CONSERVATISM | 0.41× | |
| Travelling | THRILL | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Newspapers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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